SOLVE(D) | An IPG Health Company’s Post

What an electrifying experience at Reuters Events Pharma Customer Engagement USA 2023, proudly representing Platforce! Our incredible team—Artem Brytchenko, Ruslan Shastun, Stefan Repin, and ISAIAS BENJAMIN CUELLO—had the privilege of being surrounded by over 300 marketing, medical, and commercial pioneers in the pharmaceutical industry. Here are some of the key takeaways we learned at the 2-day event: 🤩 Omnichannel Orchestration: We learned the importance of developing true analytical capabilities to identify touchpoint preferences and deliver authentic content at the right time. 🔥Data-Driven Domination: The ability to translate fragmented data into valuable and digestible HCP insights was a standout topic, allowing for real-time decision-making and enhanced business outcomes. 🚀Customer-Centric Culture: The conference highlighted the need to bridge all customer-facing teams to streamline HCP engagement and empower our field force to maximise customer value. ⭐️ Fail Fast, Learn Fast: Encouraging new ways of thinking and leveraging digital and AI innovation to engage HCPs in unconventional ways was a resounding message. Thank you to everyone who made this event unforgettable! Stay tuned for more updates from the #PharmaCustomerEngagement2023 event! #PharmaIndustry #Innovation #Networking #Platforce #Pharma

Improve your interactions with HCPs based on data. Thanks to research we conducted in collaboration with G-Med, the largest global social media platform for physicians, we will provide you with nuggets of insights throughout the week to better understand HCP behaviours. We begin today with the time HCPs spend online gathering information. If you're still debating whether to invest in digital to support your engagement activities, here's your answer. #hcpengagement #pharmamarketing

Think your sales rep can outperform digital engagement? Let's talk numbers and realities. 🚀 You’re wrong! Or at least not fully right. In a new study on physician’s digital behavior, phamax Digital in collaboration with G-Med, the largest global social media platform for physicians, sheds light on this digital revolution. 💡 Here's a teaser: 86% of physicians spend well over 30 minutes daily seeking medical info online. Surprised? You shouldn't be. Never forget that HCPs are just like you. And don’t you do most of your information-seeking online? 🌟 This is just the beginning. We're on a mission to explore and explain how digital engagement is becoming the heart of physician interaction. Curious about HCPs' digital habits? Our survey with G-Med offers eye-opening insights. Get ready to rethink your engagement strategies!  Like this post if you want to receive the upcoming insights from this exclusive survey. #DigitalEngagement #HCPs #G-Med #phamaxDigital

Just read a recently published report about HCPs' digital engagement, sharing with you the highlights: - On average, 78% of HCP interactions are in person and 22% are digital. - At companies that push inbound channels, the mix shifts to 42% in-person and 58% digital .. The shift reflects a doubling of digital engagement ✌️ We see many medical reps and salespeople express concern that digital engagement may replace face-to-face communication, potentially jeopardizing the core aspects of their roles.... Surprisingly, the same study says "In-person volumes stay the same or increase while digital engagement explodes" 🔥 #DigitalMarketing #Pharma #InboundMarketing #HCPs #DigitalEngagement

New Veeva data alert!🚨 Inbound channels are in, doubling digital engagement and allowing HCPs to access the resources they need more efficiently. For example, offering a compliant chat channel is one effective way to boost HCP engagement. If such a chat is available, HCPs will start the conversation with reps 30% of the time. “Field teams who are responsive to HCPs’ needs in real time have a vastly different channel mix, with more than double the amount of digital touchpoints while maintaining or increasing in-person activity…driv[ing] better results.” Check out the full report below! #healthcaremarketing #pharma

Do you really know who your customers are: both the #HCPs prescribing your products and the patients using your therapies? Increasingly, patient data and broader HCP and commercial data are coming together to help #pharma companies better engage with their customers via the right content, through the right channels, and at the right cadence. In our latest white paper, learn how #IQVIA’s customer engagement models empower life sciences companies to deliver more personalized messaging and enable flexible, agile deployment of resources: https://bit.ly/3uAtrR8

In the coming weeks I will share more tangible factors that drive consent collection rates in #pharma & #lifesciences, because we hear a lot of challenges in the market how to get consent. But first back to one of my favorites: The use of multiple channels in consent collection of HCPs. Is there a silver bullet for #consentcollection if you take into account that there are different communication channels? In the series of questions and answers regards consent management in #pharma & #lifesciences I continue with a new question. ❓ What is the most effective way to collect consent when different channels can be used (e.g #fieldforce, web portals, phone survey, webinars)? ↘ What we as OptInsight experience is that the phone channel results in high opt-in rates, sometimes up to 70% across countries. This has to do with the personal approach. Starting a personal dialogue with a doctor and/or assistant makes it possible to ask questions about their needs and wants. That makes it a powerful channel. It also counts for the sales rep channel, although we see lower rates. The main reason is that there is a need for more training to ask for consent during a call or meeting. For websites/portals we see ratios up to 60%, but that is highly dependent on how traffic is managed in these cases (e.g. marketing spend for advertising to attract HCPs to websites/portals). ▶ Moreover, the silver bullet is that you must put the channels in place where the HCP resides. It is not a question of deploying one channel, it is about #omnichannel engagement (on and offline). For more detailed info, you can also do a deep dive in our blog section https://lnkd.in/eF3gARuw

Looking forward to engaged panel discussion at the upcoming Digital Pharma East on Sept 13th. I'll be sharing perspectives on how coordinating HCP communications and patient insights can inform outreach, and improve customer experience and outcomes. See you there! #DPEAST

DIGITAL ENGAGEMENT: Technology is valuable in reaching HCPs, but it’s essential to recognise the power of combining the strengths of personal interactions with the reach of digital channels.  #UnipharCommercial #Uniphar #engagementsolutions #pharma #digitalengagement

Do you really know who your customers are: both the #HCPs prescribing your products and the patients using your therapies? Increasingly, patient data and broader HCP and commercial data are coming together to help #pharma companies better engage with their customers via the right content, through the right channels, and at the right cadence. In our latest white paper, learn how #IQVIA’s customer engagement models empower life sciences companies to deliver more personalized messaging and enable flexible, agile deployment of resources: https://bit.ly/4avCinI