HCP engagement is rapidly evolving, 90% of senior pharma leaders cross-functionally report changes or extreme changes in the past 18 months*, and with generative AI here, the pace isn’t settling! Old rules are out, new ones are being written. Building meaningful relationships with hard-to-reach and hard-to-please customers has never been more critical or abundant with opportunities. Here are a few thoughts on what we can do about it today. If you like what you read, get your entry to IPG Health exclusive event, Unearth the Future 2024 in Barcelona: https://lnkd.in/e_kaScaf Source: * Reuters Elsevier Omnichannel HCP Engagement Research 2023
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Editor/Founder The Pharmaceutical Marketing Group - Executive Director at Clinician Burnout Foundation
Exclusive Trend Report just released: Digital and data analytics capabilities emerged as key investment areas for 2024, alongside a clear spotlight on growing patient solutions. Download this survey-based report by Reuters Events today: Reinforce your 2024 strategy – explore our exclusive annual trend report today! https://bit.ly/4bWNyu2 Takeaways from experts at Bayer, Astellas, Otsuka, UCB and more include: • Meet HCPs, patients and wider stakeholders where they are through advanced data and analytics capabilities • Cultivate holistic customer relationships through cross-functional collaboration and diversified skillsets • Reinforce omnichannel strategy by doubling down on digital implementation and personalization priorities • Evolve Medical Affairs’ role from supportive to strategic through enhanced communication and adopting platforms primed for insight reporting
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Exclusive Trend Report just released: Digital and data analytics capabilities emerged as key investment areas for 2024, alongside a clear spotlight on growing patient solutions. Download this survey-based report by Reuters Events today: Reinforce your 2024 strategy – explore our exclusive annual trend report today! https://lnkd.in/dbhpS7tP Takeaways from experts at Bayer, Astellas, Otsuka, UCB and more include: • Meet HCPs, patients and wider stakeholders where they are through advanced data and analytics capabilities • Cultivate holistic customer relationships through cross-functional collaboration and diversified skillsets • Reinforce omnichannel strategy by doubling down on digital implementation and personalization priorities • Evolve Medical Affairs’ role from supportive to strategic through enhanced communication and adopting platforms primed for insight reporting
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Helping healthcare companies and brands grow by leveraging tech-led insights, data and strategy | Founding Partner at Day One Strategy | Mentor
Daniel Gallagher and Gemma McConnell share their five insights from the #BHBIA2024 conference. The one that particularly resonates with me is #1 below. We've recently conducted a series of stakeholder interviews with pharma clients to understand where they are at with building GenAI knowledge and applying it to market research and insights. We learnt that people are mostly at the 'contemplation' stage of change', acknowledging that GenAI is probably going to make a significant impact, but not yet ready, or lacking confidence to make a change. It's our job to help build their confidence to move to the 'preparation' stage where they committed and make small steps towards using GenAI. 1️⃣ GenAI: Pharma's next big thing Some clients now use it to clean and mine historical data for new insights and data triangulation. The future of self-service secondary data is here, urging agencies to enhance their GenAI expertise to support AI-savvy clients.
Day One Strategy's directors Gemma McConnell and Daniel Gallagher share their 5 insights from the #BHBIA2024 conference: 1️⃣ GenAI: Pharma's next big thing Some clients now use it to clean and mine historical data for new insights and data triangulation. The future of self-service secondary data is here, urging agencies to enhance their GenAI expertise to support AI-savvy clients. 2️⃣ A TikTok revolution HCPs are using TikTok to engage with patients as social media becomes a go-to for health queries. Short videos on the right channels can reach wide audiences and reveal key health conversations—just check the comments! 3️⃣ The killer KPI ATUs are outdated, tracking static KPIs in lengthy surveys. If data remains unchanged, we must rethink our approach and identify the single most crucial KPI. 4️⃣ Health equity gap Achieving health equity in the UK remains challenging due to funding and other constraints. As an industry, we can help by ensuring representative research samples and prioritizing health equity in our inquiries and client feedback. 5️⃣ Advancing to pharma omnichannel Achieving an omnichannel strategy in pharma is challenging due to the enduring value of offline touchpoints. Many clients are still in the multi-channel phase. We can help them advance by addressing customer needs in brand and company interactions. #BHBIA #innovation #dayonestrategy #pharma #marketresearch
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Exclusive Trend Report just released: Digital and data analytics capabilities emerged as key investment areas for 2024, alongside a clear spotlight on growing patient solutions. Download this survey-based report by Reuters Events today: Reinforce your 2024 strategy – explore our exclusive annual trend report today! https://lnkd.in/dbhpS7tP Takeaways from experts at Bayer, Astellas, Otsuka, UCB and more include: • Meet HCPs, patients and wider stakeholders where they are through advanced data and analytics capabilities • Cultivate holistic customer relationships through cross-functional collaboration and diversified skillsets • Reinforce omnichannel strategy by doubling down on digital implementation and personalization priorities • Evolve Medical Affairs’ role from supportive to strategic through enhanced communication and adopting platforms primed for insight reporting
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Exclusive Trend Report just released: Digital and data analytics capabilities emerged as key investment areas for 2024, alongside a clear spotlight on growing patient solutions. Download this survey-based report by Reuters Events today: Reinforce your 2024 strategy – explore our exclusive annual trend report today! https://lnkd.in/dbhpS7tP Takeaways from experts at Bayer, Astellas, Otsuka, UCB and more include: • Meet HCPs, patients and wider stakeholders where they are through advanced data and analytics capabilities • Cultivate holistic customer relationships through cross-functional collaboration and diversified skillsets • Reinforce omnichannel strategy by doubling down on digital implementation and personalization priorities • Evolve Medical Affairs’ role from supportive to strategic through enhanced communication and adopting platforms primed for insight reporting
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Hear from Dina Harley, PharmD Senior Director, Strategy Planning & Omnichannel Engagement, Novo Nordisk "Link Medical Insights decreases entry times for our MSLs, and identifies patterns over time to provide a more complete view of the healthcare landscape.” Link Medical Insights redefines the medical insights journey to enable better decision-making across the enterprise. Medical teams use it to capture, analyze, and share medical insights. It analyzes insights using AI and human experts. As a result, you can access all insights within just 2 days, uncover 2x more insights, and eliminate hours of manual analysis. https://lnkd.in/dJhJ3HsS
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Executive Search Database Administrator | Healthcare & Life Sciences Executive Search, Advisory & Leadership
To understand opportunities and challenges in the evolving Asia-Pacific healthcare landscape, Bain & Company conducted a survey in Q4 2023 to uncover consumer-centric trends in healthcare consumption. Trend 1: Healthcare is no longer a passive experience. Consumers are taking charge of their health, are demanding a better experience, and are willing to invest in wellness. Trend 2: The future of healthcare is everywhere: Consumers expect seamless, omnichannel care experiences that extend beyond traditional hospital settings. Trend 3: Integrated care will become the new standard: Consumers demand a single touchpoint to manage their health and are open to new specialty care models and curated customer journeys. Trend 4: The tech revolution is transforming healthcare. AI and health tech are unlocking the power of personalised care and reinventing how we deliver healthcare. Follow: C-SUITE PARTNERS PL Website: www.c-suitepartners.com #CSuitePartners #AsiaPacific #Healthcare #IntegratedCare #TeleHealth
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Research Manager, Asia Pacific | Healthcare & Life Sciences Executive Search, Advisory & Leadership
To understand opportunities and challenges in the evolving Asia-Pacific healthcare landscape, Bain & Company conducted a survey in Q4 2023 to uncover consumer-centric trends in healthcare consumption. Trend 1: Healthcare is no longer a passive experience. Consumers are taking charge of their health, are demanding a better experience, and are willing to invest in wellness. Trend 2: The future of healthcare is everywhere: Consumers expect seamless, omnichannel care experiences that extend beyond traditional hospital settings. Trend 3: Integrated care will become the new standard: Consumers demand a single touchpoint to manage their health and are open to new specialty care models and curated customer journeys. Trend 4: The tech revolution is transforming healthcare. AI and health tech are unlocking the power of personalised care and reinventing how we deliver healthcare. Follow: C-SUITE PARTNERS PL Website: www.c-suitepartners.com #CSuitePartners #AsiaPacific #Healthcare #IntegratedCare #TeleHealth
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