Solo Stove reposted this
How do you cut through, even in the celebrity sphere? Martin's Elizabeth Paul and Solo Stove's Michael McGoohan discuss at Cannes Lions International Festival of Creativity. #ThoughtLeadership Interpublic Group (IPG) / Solo Brands
Systems Engineer | Technical Project Manager | Lab Wrangler
2moThe 'Snoop Goes Smokeless' campaign was a brilliant move that clearly resonated with a broad audience. From a technical and creative standpoint, how did your teams successfully integrate celebrity influence while preserving the brand's authentic voice? Additionally, how do you envision evolving technologies shaping and enhancing similar campaigns in the future?