solli’s Post

"Engagement" is a well-known term in marketing, and within the pharmaceutical industry, it assumes a particular form known as HCP (Healthcare Professional) engagement. While you may frequently encounter and use this term, it's crucial to recognize that traditional engagement strategies have become outdated. As the world evolves, so do the methods for capturing the attention of your target audience. Striking the perfect balance is a significant challenge. Many pharmaceutical companies and agencies face substantial obstacles that prevent them from reaching as many potential patients and healthcare professionals (HCPs) as possible. In this post, we will explore the concept of HCP engagement in depth ⬇️ For additional insights, be sure to check the comment section for bonus material created by Viseven CEO Nataliya Andreychuk, featured on pharmaphorum!

The pharmaceutical industry is now moving to a more data driven approach when engaging with HCPs and it is our priority to equip our people with the necessary tools and knowledge to meet the accelerated digital evolution. See how we are staying ahead of the digital curve while unlocking the full potential of our digital resources across the 13 markets in the APAC region to drive improved outcomes for our healthcare partners and patients.

Struggling to reach healthcare professionals in the US pharma market? We've got you covered! Our latest blog post outlines 7 steps to pharmaceutical digital marketing success that will boost your reach and engagement. Click the link below to get your FREE guide to US pharma digital marketing success! ➡️ https://lnkd.in/gmquJ559 #pharmamarketing #digitalmarketing #healthcare #pharmaceuticalindustry #reach #engagement #USmarket

Standing out in today's competitive market is crucial for your pharmaceutical business! A strong marketing strategy can help you establish a strong brand identity that resonates with your target audience. By showcasing your commitment to quality, safety, and innovation, you can build trust and credibility with consumers and healthcare professionals.

🔍 Unlock the power of healthcare insights with NoeticInsight! As the global healthcare market rapidly evolves, staying ahead of the curve is crucial for pharmaceutical marketers. 📈💊 By connecting you with physicians, KOLs, and industry experts, we provide tailored insights to navigate the complexities of the healthcare landscape. Leverage our expertise to: ✅ Identify unmet needs ✅ Optimize product positioning ✅ Drive innovation and growth Read more: https://ow.ly/kUC650SsSCV #HealthcareMarketResearch #PharmaceuticalMarketing #PatientOutcomes #NoeticInsight

The latest CXQ report, highlighting the state of Customer Experience (CX) in the global pharmaceutical industry reveals some great insights. Did you know that: - CX significantly impacts prescribing decisions by healthcare professionals (HCPs). - Excellent CX can double the likelihood of a product being prescribed by HCPs. - Positive CX experiences increase HCP confidence in using a company's products with patients. - Excellent CX fosters future engagement with pharmaceutical companies, encouraging HCPs to seek information and share positive feedback. - CX is crucial for building brand reputation and driving growth in the pharmaceutical industry. Connect with Dominic Tyer from DT Consulting, an Indegene company, if you are interested in learning more. #Pharma #CustomerExperience #FutureReadyHealthcare

The latest CXQ report, highlighting the state of Customer Experience (CX) in the global pharmaceutical industry reveals some great insights. Did you know that: - CX significantly impacts prescribing decisions by healthcare professionals (HCPs). - Excellent CX can double the likelihood of a product being prescribed by HCPs. - Positive CX experiences increase HCP confidence in using a company's products with patients. - Excellent CX fosters future engagement with pharmaceutical companies, encouraging HCPs to seek information and share positive feedback. - CX is crucial for building brand reputation and driving growth in the pharmaceutical industry. Connect with Dominic Tyer from DT Consulting, an Indegene company, if you are interested in learning more. #Pharma #CustomerExperience #FutureReadyHealthcare

Our 2024 predictions on the forces driving pharmaceutical marketing continue! Here's the perspective of OptimizeRx's SVP of Client Strategy & Program Management, Brendan Merrell: "The trend in pharma digital marketing that has me most excited in the year to come is ‘making good’ on the oft used, 'right message, right time' approach. Historically, in HCP digital marketing the ‘right message at the right time’ has referred to using point-in-time data, a physician NPI number, a NDC code or codes, ZIP codes etc. to reach an audience when a member of the audience takes a specific action, and therefore the ‘right message’ is delivered. But was it really delivered at the right time?" Read more: https://bit.ly/3S6O5jX

In the pharmaceutical industry, product launches have long been driven by a sequence of well-established steps—starting with rigorous clinical studies, advancing through the creation of compelling visual aids, and culminating in strategic commercial incentives. While this traditional approach has its strengths, it often overlooks a critical factor: the dynamic needs of healthcare professionals (HCPs) and patients throughout the process. Today true success lies in evolving beyond rigid planning. By continually engaging with HCPs and patients at every stage, we can refine our strategies in real-time, ensuring that our product launch isn't just clinically effective but also deeply resonates with those who rely on it most. This approach doesn’t just meet expectations—it exceeds them, driving greater impact and stronger connections. It’s about making every phase of the launch count, aligning our efforts with the ever-changing realities of healthcare.

Two words that are very important in precision HCP and DTC targeting: #Data and #Technology