Four? For? Oh, Fore!
One of the most common questions we get asked when we meet people is, "Why Fore Creative Agency? What’s the meaning behind the name?"
Well, four years ago, during the lockdown, Ellie Innes and I both returned to our family homes in Edinburgh. We spent our daily hour of ‘allowed outdoor exercise’ strolling up Murrayfield and Ravelston Golf Course, chatting about everything happening in the world. We shared our concerns about starting our careers in such uncertain times, and, of course, we chatted about all of our crazy ideas!
In October 2021, during our first official business meeting at Café Nero in Stockbridge, we decided to start our business. We thought it would give us something productive to do while many companies weren’t hiring, and at the very least, it would provide us with experience. As we discussed names for our agency, we landed on 'Fore,' inspired by the countless hours we’d spent on the golf courses. It just felt right. We loved the connotations (even if it occasionally gets mistaken for a golfing merchandise company), and the more we used it, the more it grew on us.
Now we’re even happier that it serves as a reminder of those silly hours spent dreaming on the golf course. Here’s to pursuing those crazy ideas!
Disclaimer: Neither Ellie nor I play golf, maybe someone can teach us! x
#Fore #CreativeAgency #BusinessBeginnings
Champion of Youth - FWCS
3moGreat job! Keep inspiring with your infectious positive vibes!!!