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Want to maximize your Black Friday ad spend this year? These two last-minute creative changes take 15 minutes to implement and should be tested in every ad account. 1. Use Meta's Creative Tool to add a custom frame to your Dynamic Product Ads (DPAs). We all know two things: 1. Creative defines your ad performance. 2. This season is all about the deals. Don’t settle for running your DPAs with their traditional white background. Utilize Meta's creative Tools and Canva to automatically add a frame that calls out your BFCM offer in every single product image. This change is much more eye-catching than traditional DPAs and will improve CTRs. 2. Repurpose your top creatives from this year and add a button that highlights the discount. BFCM is not the time for testing new creative angles. Take your best-performing ads from this year and enhance them with a button that prominently displays the discount. Ads that already resonate with your audience can see even higher performance with a clear call-out of your BFCM savings If this content helps you feel free to share it with your circle by reposting ♻️, and for more insights like this, make sure to follow me! #dtc #blackfriday #marketing #ecommerce

Walmart's new ad is so "Fetch". haha. Hey, don't let the haters keep you from promoting your Walmart + subscription. What do you think, did they nail it? Walmart's latest ad campaign, cleverly tapping into the nostalgia of Mean Girls, has struck marketing gold. With finesse, it blends nostalgia, product promotion, and a crystal-clear message. The call to action is crystal clear: join Walmart+ for exclusive Black Friday Deals. Bravo, Walmart! Walmart's recent ad campaign is a stroke of marketing genius. The homage to Mean Girls instantly transports us to a time when "fetch" was a thing. This clever nostalgic touch creates an instant connection, a shared memory, and a captive audience. But it doesn't stop at nostalgia. Walmart deftly weaves in the promotion of their Walmart+ subscription, offering exclusive access to Black Friday Deals. This dual approach hits the sweet spot of heartwarming nostalgia and a compelling value proposition. The most remarkable aspect is the clarity of their message. There's no ambiguity here. Walmart wants you to sign up for Walmart+ and enjoy exclusive access to Black Friday Deals. It's a call to action that's impossible to miss.

I saw this campaign from Walmart and am in LOVE with their strategy, they have perfectly harnessed the power of nostalgia in modern day marketing. As we all become more technology focussed, trends come and go at a rapid speed, there’s one marketing strategy that I'd like to chat about that continues to stand the test of time with remarkable resilience: tapping into nostalgia. I see firsthand on a daily basis magnetism of nostalgia in marketing campaigns. Why? Because nostalgia is more than just a fleeting memory; it's an emotional trip down memory lane that evokes warmth and familiarity – something that modern marketing often lacks amidst the cacophony of digital noise. Nostalgic marketing is an artful way of storytelling that resonates deeply with audiences. It transports consumers back to a time they remember fondly, a time when life was simpler, maybe even happier. This connection is incredibly powerful; it builds an instant emotional bridge between the brand and the consumer. But why are nostalgic trends or classic movies so effective in today's campaigns? 1️⃣ Universal Connection: Iconic trends and films carry a universal appeal that transcends demographics. Whether it’s the charm of the '90s pop culture or the retro vibes of the '80s, these eras have distinct personalities that are globally recognized and celebrated. 2️⃣ Trust and Reliability: Old is gold, as they say. Brands that integrate classic elements into their marketing are often seen as more trustworthy. The logic is simple – if something from the past is still relevant today, it must have enduring quality. 3️⃣ Stand Out in the Crowd: In a world where everyone is trying to be the next big 'innovation,' going retro can make you stand out. It's unexpected yet familiar, giving your brand a distinctive identity in a saturated market. 4️⃣ Emotional Engagement: Nostalgia evokes emotions that can lead to better engagement. When consumers feel, they remember. And when they remember, they are more likely to develop loyalty. The reaction to the latest Walmart/Mean Girls campaign is a prime example of it being perfectly executed. Incorporating nostalgia into your marketing doesn't mean living in the past. It’s about leveraging the past to connect with the present – creating campaigns that are rich with emotion, relatability, and comfort. As marketing experts, I see it as an essential tool in our kit – one that reminds us where we come from, while propelling us and the story you are trying to tell forward. #MarketingStrategy #NostalgiaMarketing #DigitalMarketing #BrandEngagement #NostalgicTrends #InfluencerMarketing #TBT

We generated over $2.8M for brands this Black Friday using their video content. This is exactly how 👇🏻 1. Expert Guidance We provide FREE guidance for all our clients. Our customer success is a team of experts that helps our partners implement our solution and provides them with the best tactics working right now to boost their sales with website videos… Based on the experience of over 100+ partners we have worked with previously. 2. Familiarity We designed website video consumption to mirror how people watch videos on social media. Our video carousels look and feel precisely like the short-form video content feeds such as TikTok or YT shorts. 3. Transparency For every video embedded on the website, we track: -views -engagement -generated revenue -conversion rate -engagement -AOV So anyone can know precisely how every website video performs… Sounds appealing? Reach out and let`s talk… #ecommerce #blackfriday2023 #shopify #shopifyapps

Touchdown for Innovation 🏈 Unpacking Amazon's $100M Black Friday Game! ✨ Post-Game Analysis: Amazon's groundbreaking Black Friday NFL broadcast wasn't merely about sports; it was a landmark in digital marketing innovation. With a whopping $100M investment, this event has reshaped consumer engagement. Key takeaways include: 1️⃣ Tailored Advertising: Amazon's 'Audience-Based Creative' delivered bespoke ads, using viewer shopping habits. A new pinnacle in personalised advertising. 2️⃣ Diverse Advertiser Spectrum: Amazon's strategy welcomed a wider array of advertisers, linking ad spends directly to sales. This inclusivity is a game-changer for brands big and small. 3️⃣ Prime Membership Focus: Beyond advertising, the event strategically aimed to bolster Prime memberships, underscoring Amazon's commitment to integrating entertainment with customer fidelity. 4️⃣ Real-Time Shopping Experience: QR codes and interactive ads merged viewing with shopping, redefining the consumer journey. 🔍 i3's Insight: We recognise this event as more than a broadcasting feat; it's a blueprint for future marketing strategies. Amazon's blend of entertainment, personalised marketing, and instant shopping is not just innovative; it's revolutionary. Reflecting on this, it's clear that the future of advertising lies in creating immersive, interactive experiences. Statistics show a surge in engagement when advertising is seamlessly integrated with content – something Amazon has mastered. At i3, we're at the forefront, leveraging these insights to deliver cutting-edge marketing solutions that resonate with today's dynamic consumer landscape.

"The more people feel, the more they buy." It's one of the main tenets at System1 The fact is - and we have the data to prove it - the most effective ads boost sales and drive long-term growth. They do it by making people feel more - building positive associations with a recognizable brand. The holidays, of course, are a time of people coming together which naturally evokes a lot of emotion. Through our Test Your Ad platform, we identified the Top 10 US ads that scored the highest in our Star Rating, which on a scale from 1-5, measures consumers' emotional response to ads and the intensity of their response and predicts long-term market share growth. It's worth noting that the average Star Rating for holiday ads is 4.1 and this year, 9 of the top 10 achieved a Star Rating of 5.0 or higher. So those bells you hear are not just of the jingle variety, they are also the cash register kind, too for these brands. NOTE: Yes, I know registers don't have bells anymore, just play along. So, a monster shoutout to the Top 10 US Holiday ads for 2023 from the following brands: Meijer Amazon The Hershey Company (two spots) Macy's General Mills Hobby Lobby Capital One Walmart Kroger Be sure to check out all the winners and System1s Chief Customer Officer Jon Evans' commentary on each! #holidaymarketing #holidaysales #adtesting #testingstrategies John Emma James Jason Manny Yasmine Jess Nick Matt Alex

Black Friday 2023 was another record-breaking sales year with overall sales estimated at $9.8bn by Adobe! This year saw Amazon take over TV with its Black Friday Football Broadcast and advertisers competing heavily for ad placements online. Here’s a first look at Black Friday 2023 data from Pacvue. 👇   📈 Advertising costs remained flat year over year for Sponsored Product, only increasing 4% but increased significantly from 2022 for Sponsored Brand placements up 17% from 2022. 💰Advertisers spent on average 55% more on Sponsored Product and 61% more on Sponsored Brand compared to 2022. Black Friday saw dramatic increases in ad spend between Thursday and Friday up between 80-90% for both placement types.  📉 Directional conversion rates indicate that ad conversion was lower this year than in 2022 for Sponsored Product down 5.1% and Brand placements down 3.8% from last year. Check back later in the week for full conversion details. 📊 DSP saw a reduction in spend for Black Friday and a 10% drop in eCPM compared to 2022 indicating advertisers are shifting their DSP spend strategies to prioritize lead up and lead out. 💰Overall, brands spent more than we have ever seen in leading up to Black Friday and on the day. Sponsored Brand placements are becoming more favorable and brands have become more strategic in how they utilize DSP Spend. Check out our full first look analysis here 👉 https://lnkd.in/dv89Z39f   Be sure to stay tuned for more Pacvue insights and trends from Cyber-5 #Pacvue #Amazon #BlackFriday #CyberMonday 

It's all about timing! The strategic scheduling of ads, known as "flights," can make all the difference in reaching your target audience effectively. Let's dive into the different types of ad flights: Skip: Scheduled intermittently to maintain presence while reducing costs. Example: Weekend flash sales. Pulse: Sporadic bursts of advertising to create buzz and demand. Example: Limited-time product launches. Britz: Short but intense bursts to generate an immediate response. Example: Black Friday deals. Build-up: Gradually increasing exposure leading up to a major event or launch. Example: Teasers for upcoming movie releases. Seasonal: Aligning ad campaigns with specific seasons or holidays for relevance and impact. Example: Back-to-school promotions. Even (Continuous): Consistent, year-round advertising for brand reinforcement and visibility. Example: Coca-Cola's ongoing ad campaigns. Timing is everything in advertising! Which flight strategy resonates most with your marketing goals? #MarketingTips #TimingIsKey #MKT5519

🛍️ With Black Friday just around the corner and the holiday season approaching, now is the perfect time to create a digital advertising campaign to reach potential customers. 💻 The trend of online shopping for holiday deals and offerings is on the rise, making it even more important for businesses to have a strong online presence. 📈 Laing Media can assist you in setting up and executing a digital ad campaign tailored to your business needs. Don't miss out on the opportunity to connect with your target audience and boost your sales this holiday season.

Interesting insights into how Walmart is making a lot of money from advertising. I know Ian Whittaker has pointed out the margin benefit from advertising on businesses' bottom lines in several of his posts. This article points illustrates that having access to a large and valuable audience can really drive revenue for companies as an add on to their main line of business.