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Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points, on how people feel and act, collected over the past decade, and reveals the key drivers of brand growth, providing a decision-making framework for marketers to better control the levers of growth that shape their brand future... Kantar #bizpressoffice

Struggling with brand growth? Kantar's new report highlights the power of meaningful differentiation and consistent brand presence to unlock growth. Focus on building emotional connections and being there when buying decisions are made! #BrandGrowth #MarketingStrategy #Kantar

Explore the transformative impact of Market Landscape research on brand growth! Learn about comprehensive research methodologies, actionable strategies, and success stories that empower brands to lead in their markets.#MarketResearch #BrandGrowth #SuccessStories #MarketLeadership https://lnkd.in/gJbEzf7b

Our Blueprint for Brand Growth is fast proving to be an indispensable aid to CMOs who wish to ensure their brands are on course for financial growth by being 'meaningfully different to more people'.  Make sure your brand is on the path to success and what you can do to accelerate it here: https://lnkd.in/g9MRUyQC   #TheBlueprintforBrandGrowth   #BrandStrategyUnpacked    #KantarNZ

Brand success lies in understanding market shifts and consumer signals. Learn how innovative brand trackers can help you decode these patterns and drive strategic decision-making. Discover how our innovative tools decode consumer behavior and market shifts, helping you stay ahead in today's dynamic business environment! → https://hubs.ly/Q02vYcfy0 Keri Vermaak, Infotools, Insights powered by Harmoni #ConsumerBehavior #ConsumerTrends #BrandResearch #BrandStrategy

🌟 Discover the Halo Effect in Market Research with Glasgow Research & Consulting! 🌟 Ever been puzzled by brands with low market share but high brand awareness and equity? Unveil the mystery with our latest blog post! Learn how to leverage the Halo Effect to turn your brand's awareness into market share gains. 🔍 Explore real-world examples 💡 Gain actionable insights 🎯 Craft effective marketing campaigns Unlock the potential of your brand with expert analysis from Glasgow Research & Consulting. Dive into the blog now! Read the Full Blog 👉 https://lnkd.in/de22ehf5 For personalized strategies and data-driven business growth, contact us at [email protected] or visit www.glasgowinsights.com for more information. 📊 Glasgow Research & Consulting - Market Growth Catalyst! #GlasgowResearchConsulting #GRC #MarketResearch #MarketingIntelligence #HaloEffect #BrandStrategy #FMCG #MarketingInsights #ConsumerBehavior #BrandAwareness #Equity #BusinessGrowth #GlasgowResearch #DataDriven #MarketingTips

Research by Ipsos reveals that contextual influences account for over 50% (!) of brand choice drivers.    Consumers always have expectations of brands they are familiar with. Brands are more likely to be chosen if they can reframe these expectations in a way that resonates. But how can brands identify which beliefs and feelings resonate most? Many brand growth models attempt to answer this questions with static solutions, using generic key performance indicators.   However, the reality is that people’s choices of brands do not happen in a vacuum: instead, they are very much influenced by context, what’s going on in a person’s life and in the wider world around them.   This is why we at Ipsos believe that we need to move away from static brand growth models towards more dynamic contextual brand choice models, that respond to the ever-changing context in which brands and their consumers live. And let that now be precisely the strength of qualitative research…   #IpsosBelgium #brandresearch #brandexpectations #brandcontext #opportunity #marketresearch #qualitativeresearch  

Unlock the full potential of your brand with targeted metrics that matter. Explore our latest blog for actionable insights and strategies to elevate your brand's positioning and performance. #BrandGrowth #EffectiveMeasurement

Shaping brands through contextual insights. Discover how contextual influences account for over 50% of brand choice drivers. In this paper, we explore why #understanding and #adapting to both micro and macro contexts is essential for brands looking to inspire growth and resonate better with consumers. Review here our Ipsos POV: 👉 https://lnkd.in/eA_z3fZq 👉 https://lnkd.in/eee33x3n  #IpsosBrandSuccess #context #InspireGrowth Ipsos in Switzerland

This is a really useful framework, essentially an evolution of occassion-based analysis. Given how much our current contexts are changing these days, the time has never been better to start considering how a brand can grow simply though factoring customer expecations (social, emotional and functional), context and empathy.