Snigdharup Banerjee’s Post

A great article by John Koblin https://lnkd.in/gDCTpzWK "𝗧𝗵𝗲 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗪𝗮𝗿𝘀 𝗗𝗶𝗱𝗻’𝘁 𝗞𝗶𝗹𝗹 𝘁𝗵𝗲 𝗟𝗶𝘁𝘁𝗹𝗲 𝗚𝘂𝘆𝘀. 𝗜𝗻 𝗙𝗮𝗰𝘁, 𝗧𝗵𝗲𝘆’𝗿𝗲 𝗧𝗵𝗿𝗶𝘃𝗶𝗻𝗴." As always, let’s break things down with Reelgood's catalog data 🤓 Niche services like Hallmark+, AMC+, and BritBox may have smaller catalogs, but 𝗰𝗼𝗺𝗯𝗶𝗻𝗲𝗱, 𝘁𝗵𝗲𝘆 𝗼𝗳𝗳𝗲𝗿 𝟯.𝟳𝗞 𝗺𝗼𝘃𝗶𝗲𝘀 𝗮𝗻𝗱 𝟯.𝟬𝗞 𝘀𝗵𝗼𝘄𝘀—almost rivaling 𝗡𝗲𝘁𝗳𝗹𝗶𝘅’𝘀 𝟰.𝟯𝗞 𝗺𝗼𝘃𝗶𝗲𝘀 𝗮𝗻𝗱 𝟮.𝟴𝗞 𝘀𝗵𝗼𝘄𝘀—and start as low as $3.99/month. Unlike Netflix’s broad appeal, these platforms cater to specific tastes, attracting dedicated audiences. Niche platforms are also getting creative in their ways to partner with streaming giants to grow their revenue and audience. 𝗔𝗠𝗖+ 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗹𝗶𝗰𝗲𝗻𝘀𝗲𝗱 𝟭𝟯 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹𝘀 𝘁𝗼 𝗡𝗲𝘁𝗳𝗹𝗶𝘅, 𝗿𝗲𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝗻 𝗮 𝟳𝘅 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗯𝗼𝗼𝘀𝘁 for those titles on Reelgood. This highlights the potential for smaller services to drive revenue and visibility through cross-platform licensing. The future of streaming is about unique value, partnerships, and connecting with niche audiences.

The streaming heavyweights—Netflix, Prime Video, and even our very own desi stars like SonyLiv, ZEE5, and Hoichoi—have long thrived on the grand buffet of binge-worthy content. With offerings like Stranger Things, Bridgerton, and The Marvelous Mrs. Maisel, they’ve mastered the art of the slow-cooked storytelling feast. But lately, the game has shifted. Everyone’s sniffing around for something lighter, something snackable: short-form video. Why? Because attention spans are shrinking faster than a TikTok dance trend. Add in screen fatigue and an endless battle for eyeballs—between social media, gaming, and OTT platforms—and suddenly, hour-long episodes feel like a luxury few can afford. Enter short-form content: the new cool kid in town, wooing viewers with the promise of quick, satisfying bites. Netflix tried to crack this code with Fast Laughs, a feature serving up punchy comedy clips. But it didn’t quite land and was quietly shelved. Perhaps Gen Z wasn’t the platform’s main audience, or maybe its long-form loyalists weren’t ready to swap sprawling narratives for bite-sized chuckles. Meanwhile, YouTube Shorts has been sprinting ahead, reeling in younger viewers like an algorithm on steroids. Even Discovery+ has waded into the short-form pool, offering snackable clips to nudge viewers toward its longer features. While these experiments are currently appetizers for the main course of long-form content, a full pivot to short-form may not be far off. The real question? Can OTT platforms strike the right balance—winning over Gen Z without alienating their traditional binge crowd? Will short-form content graduate from being a side salad to the main dish? Only time, and the ever-watchful gods of streaming analytics, will decide. #ott #shortformcontent #consumerinsights #qualitativeresearch

Ever notice how Netflix always gets it right? 🎬 Let’s take a page from their playbook and help your brand connect, stay visible, and tell a story your audience will love. Ready to make your marketing strategy work? Let’s connect! #netlinkindia #digitalmarketing #socialmediamarketing #marketingtips #marketingstrategy #marketingsolutions #digitalmedia #ottplatform #netflix

With increasing competition and changing consumer preferences, streaming platforms are constantly innovating to capture and retain viewers' attention. Netflix remains a dominant force, leveraging its extensive library and original content to stay ahead. However, the emergence of Disney+ as a formidable competitor showcases the power of franchise-driven content. As the industry matures, we’re seeing strategic moves such as ad-supported tiers and international expansion to tap into new markets and revenue streams. This dynamic environment not only benefits consumers with more choices but also presents exciting opportunities for marketers and content creators. #Streaming #StreamingWars #DigitalMedia

🤩 "Beyond Watching: Netflix Moments Turns Scenes into Shareable Memories!" How to capture a viewer's heart? It’s no easy feat! 🤔 From my experience working with streaming companies, I know firsthand how competitive it has become to stand out and engage audiences meaningfully. That’s why Netflix’s "Moments" feature feels like a perfect example of how 👉 listening to viewer insights can truly elevate the experience. By letting viewers bookmark and share favorite scenes, Netflix taps into that extra layer of emotional connection—transforming passive viewing into active engagement. This level of personalization, grounded in 📊 data-driven insights, is what sets streaming companies apart today. 👉 It’s about meeting viewers where they are and giving them something more than just content—something they can connect with and share. To make great memories. #streaming #customercenticity #insights #datadriven #personalization https://lnkd.in/gTKgGHGg

Not just FAST but easy... One danger of being deeply embedded in the film/tv industry is that you risk losing touch with the tastes and needs of the audience you're ostensibly producing movies and series for. My wife and I are the kinds of media junkies who keep lists of movies (old and new) to watch, browse the "newly added" and "leaving soon" sections across multiple streaming services to make sure we don't miss anything, and generally put a lot of time, energy and money to curating our media diet. That's great for us but, I imagine, would be exhausting for most. Which is why I'm not surprised to see FAST services continue to grow. In a way, FAST's value proposition is akin to how binge exploded on SVODs. It's easy to sit back and let the next episode start rather than think about finding something else to stream. Likewise, it's easier to flip on a FAST channel devoted to your favorite show or genre—much like a generation ago you might flip on VH1 or Comedy Central as your default—than to spend minutes or more browsing in the hopes of finding something decent, plus the not-insignificant cognitive burden of having to make a choice. Don't get me wrong — I'm not saying one mode of viewership is better than the other. For those who get pleasure, like me, in curating their experience, great. But there's nothing wrong with taking the FAST and easy way, especially if that lets you spend more of your time and energy on things that matter to you more. The question for those in the industry trying to surf the FAST wave is: how do you get an audience's attention in an ecosystem with infinite channels — and with AI and algorithmic programming potentially offering more channels than there are total viewers! In that endless sea of choice, the old ways no longer cut it—even compared to the 500-channels-and-nothing-on heyday of peak cable. https://lnkd.in/eGtiduC7 (h/t to my former colleague Lou Fazio for previously sharing this link) #streaming #FAST #media

How many users does Netflix's ad-supported plan have? It just hit a massive – 40 million users! 🚀 That means that over 40% of new Netflix subscribers in markets with this option have gone for the ads-included deal. Just a year ago, the count was at 5 million. That's good growth! Now, they're launching their own ad tech platform to strengthen this segment even further. The aim? To give sponsors smarter, more effective ways to reach us, the "non-paying" viewers. This is an interesting move to watch for those in advertising, marketing, or anyone just curious about how big names are evolving. Could this influence how brands engage with audiences in terms of Ads?   #Netflix #Streaming #Advertising #Innovation #BusinessGrowth 

YOU are the Hero of Netflix’s Success Story🦸♂️ The StoryBrand Framework by Donald Miller is a game-changer in understanding audience connection. By focusing on its viewers as the hero of the story and positioning itself as the guide, Netflix transformed the way we experience entertainment🌟 Check out my latest article to see how Netflix uses this approach to make every viewer feel seen, valued, and entertained: https://lnkd.in/e6qFVnNi Special thanks to my Professor Mattia Ciollaro for guiding me through this and helping me bring this perspective to life💪 #Netflix #StoryBrand #Storytelling #Communication #StoryBrandFramework #CMU #TepperSchoolOfBusiness #Tepper #Business #CareerDevelopment

In the world of the social media era of spike and forget, it's fascinating to see how OTT platforms are evolving and adapting to the split-season strategy. For eg, for Emily of Paris, Netflix cleverly capitalized on binge and discuss culture 💃 𝗘𝘅𝘁𝗲𝗻𝗱𝗲𝗱 𝗛𝘆𝗽𝗲 𝗮𝗻𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Releasing half a season created initial buzz and captured audience attention. Then, just as that started to fade, the second half reignited interest and discussion, effectively doubling the promotional window. 💃 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿 𝗖𝗵𝘂𝗿𝗻: People are more likely to stay subscribed for the full month to see the conclusion, reducing churn rate during that period. 💃 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗮𝘁𝗲𝗿𝘀: Gauge the audience reception in the first half and then ramp the marketing and spend the budgets accordingly for the second half. They managed to do pretty amazing promotions with the brands during the period too. #contentmarketing #OTT #netflix

It's really a good friday 🙂 I did an analysis of netflix userdata which showed an insight of subscription preferences across different genders of selected countries. I found out that while basic, premium, and standard subscription are popular across the board, there are nuanced differences. In addition to gender-based preferences, my analysis of Netflix subscription data revealed interesting trends across different age groups. This suggest a potential opportunity for targeted marketing strategies to further cater to these preferences and enhance user experience.