Snaxshot reposted this
The Erewhon of Madrid? 👀🇪🇸🛒 Supernormal For the past year I’ve been tracking what I like to call “Hypebeast” grocers around the world From Erewhon to Happier Grocery more elevated lifestyle groceries that see pantry items as external signalers in the same way luxury fashion items are from merch drops and capsules to bougie private label designs More on this 🔜
Interesting observation, Andrea Hernández! The concept of 'Hypebeast' grocers is indeed fascinating. It's intriguing how pantry items are now seen as lifestyle statements akin to luxury fashion pieces. Looking forward to your insights on Supernormal and its unique approach.
Susie Trujillo
1mo
berlin yearns for this!
Gen Alpha Mom ◇ Creating Your Unique Brand Story - IRL & URL ◇ EPIC PLAYDATE: A Creative Brand Constancy | INCUBATOR: A Hub for Emerging Experiences thru AR/XR, Avatar Design, Third Places & more
1moYou had me at “hypebeast” grocers 🔥