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The 'dopamine generations' don't linger in the simple one way communication sphere. We've gone from 'sender receiver' to a complex interplay between the audience and content, one that creates community, yet at the same time bounces from one grab to another. The desire for 'fresh' and 'innovative' is rife; but the issues newer creators like I experience, are the gate-kept steps to 'credibility' in the industry, coupled with those holding the purse-strings thinking greenlighting more 'spin offs' and 're-imaginations' as being a safer bet. So they turn to streaming and other avenues of production. They do what they can within their micro-budget means. With that, the traditional media spaces loose audience and creators hourly.. Ouch. The impacts of the new media audience are far reaching; film and all traditional mediums need to understand these shifts, and build for this new market- or at least incorporate it's nuances into their marketing and distribution strategies.
Head of US Sales at Studio B | Helping Brands Create Viral Ads that generate 100's of Millions of Views | Sony, Netlfix, Sephora, and Amazon!
One thing I have learned in my 25+ years in the Film & TV business is that old models and ways of doing things die hard. Like the traditional TV model. 99% of Gen Z will skip or has Ad Blockers, but they are watching more Netflix & YouTube than ever before. From the Article: “The people it was looking to reach—Gen Z members, multicultural audiences and households with children—aren’t watching enough television.” #business #film #tv #entertainment #industry #brandedEntertainment
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What's New to TheStreet... 📺DirecTV Subscribers Lose Disney Channels📺 Over 11 million DirecTV subscribers have lost access to Disney-owned channels as the companies failed to reach a new distribution deal. A major disruption for viewers everywhere. 😮🚫 How do you think this standoff will impact the future of TV? Share below!👇🏻 👉🏻Follow New To The Street for more! #directv #disney #tvnews #entertainment #businessupdate #businessnews #business #news #newtothestreet
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Group Chief Creative Officer, Ex Media Monks CCO, Ex Mullen Lowe Lintas CCO, Ex Ogilvy India CCO
As a brand, the biggest problem Netflix is facing is the perception that it's seen as an expensive premium OTT Platform. Does their recent brand collaboration with a gourmet popcorn brand makes Netflix a Gourmet OTT platform? As it looks like a brand for those who can afford one of the most expensive popcorns available while watching Netflix. Strategically how correct is this approach specially when you are trying to establish Netflix as a brand for all??
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𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞: Celebrating a year where stories reign supreme – #StarPlus takes the crown as the unrivaled storyteller of 2023. As we enter 2024, no doubt that there are more captivating narratives to be told that will redefine the TV experience. The Walt Disney Company | Disney Star #e4m #StarPlus #TV #Advertising
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What's New to TheStreet... 📺DirecTV Subscribers Lose Disney Channels📺 Over 11 million DirecTV subscribers have lost access to Disney-owned channels as the companies failed to reach a new distribution deal. A major disruption for viewers everywhere. 😮🚫 How do you think this standoff will impact the future of TV? Share below!👇🏻 👉🏻Follow New To The Street for more! #directv #disney #tvnews #entertainment #businessupdate #businessnews #business #news #newtothestreet
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Public Relations, Media Relations, Social Media: start-ups, growing businesses, retailers, restaurants, nonprofits & more
We often see "creative" and "fun" ads, but then can't recall the product that was feature. That's a big miss for product manufacturers and a waste of money💰. This was an extremely well executed campaign. Saw the commercial the other night. Not only did my husband and I take note of the product being featured but we became invested in "replays" to see what "flavor" was featured in each showing of the commercial. We got the "message" that LAYS has multiple varieties of its classic potato chip and can now list a bunch of them. I couldn't do that before the commercial. Kudos to the creative team on this. Mission accomplished. 🚀 If you haven't seen the ad campaign, watch for it. #homerun #advertising #advertisingagency #advertisingstrategies #advertisingstrategy #advertisingcampaign #productpromotion
🔮 Feeling like you're experiencing déjà vu while watching TV today? It's actually Groundhog Lay's in action. Lay's is paying homage to the iconic "Groundhog Day" movie by replaying 8 connected commercials a total of 75 times throughout the day. Witness Stephen Tobolowsky in a 'Groundhog Day'-esque adventure, featuring a different Lay’s flavor in each of the eight commercials. This innovative approach, a first for Disney, combines creativity and nostalgia, airing not just on ABC but also on Hulu. 📺✨ A bold move in the streaming era, showcasing the power of memorable ads over the sheer volume of views. 🌟 Breaking the mold in advertising! ABC is making history with Disney and Frito-Lay's unique partnership, dedicating a third of all national ad slots to Lay’s potato chips. 🥔💥
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Pepsi, Where's My Jet? The entertaining, four-part Netflix mini-series “Pepsi, Where’s My Jet?” not only playfully unpacks the details of what went wrong but digs deeper to get at the core of why false advertising matters. If no one holds an advertisement to its word, it has no value. Please add this documentary on your holiday watch list. Alot of lessons to learn for CFOs and senior Management.
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Modern Marketing now includes CGI videos. They are marketing "deep fake" video ads. A new form of disruptive digital marketing. It is designed to cause a stir and get people talking. But the bigger issue is that they often look so real that most people can not discern that they are fake. I love disruptive marketing, but I loath deceptive marketing. CGI ads start to cross that line. What do you think of this campaign? Another recent example was the Maybelline's London Campaign with Tube & Bus CGI videos. https://lnkd.in/dBS5iN5N
Oh... to have been in the meeting where this batshit idea got signed off. 📏 Netflix France are promoting "Griselda," (about Miami drug lord Griselda Blanco) with a clip featuring a branded truck seemingly 'snorting' lines off the streets of Paris with a giant straw. 📏After a backlash the faux OOH video was removed from their X feed - but is doing the rounds on other channels with lots of commmetary. 📏 For some it's 'plain wrong' and many others 'hilarious' - driving debate, discussion and hype for the entertainment series. behind the campaign > https://lnkd.in/dxPgYw8s 💡Netflix France #socialmedia
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Who is surprised to see these numbers? Please comment below!
The battle for engagement is heating up: The Walt Disney Company's two main streamers in the US (Disney+ and Hulu), together drive as many viewing hours per sub per month as Netflix. On Sunday, we highlighted the strong correlation between engagement and churn, a multi-billion-dollar opportunity for streamers. Today, the The Wall Street Journal's Robbie Whelan and Jessica Toonkel published a great story on the steps Disney's DTC services are taking to become "as addictive as Netflix" (link below). For our latest Streamonomics study (in partnership with Antenna) we had estimated hours watched per sub per month for the major US streamers over the last year and a half. While Netflix standalone does lead in this metric, our data suggests Disney's efforts to combine both services could level the playing field. Subscribe to our newsletter to find out more. https://lnkd.in/eSJwvRUs
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"Two iconic brands, one perfect pairing! 🍿✨ The collaboration between 4700BC Gourmet Popcorn and Netflix brings a seamless blend of sweet & salty popcorn to your streaming experience. This partnership taps into a growing trend of co-branded products that elevate brand visibility while enhancing customer experiences. A masterclass in strategic marketing, ensuring every movie night is not just about entertainment but also unforgettable snacking! #MarketingStrategy #BrandCollaboration #4700BC #Netflix #GourmetSnacks #SweetAndSalty #MovieNight"
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Legal Engineer| Legal Operations | General Counsel |
6mo😂😂😂