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Today Salesforce announced their latest product for marketers: Marketing Cloud Growth Edition (MCGE) Features: ✅ Built on the core Salesforce platform ✅ Uses the 360 data model in Data Cloud for segmentation and activation  ✅ Enables data triggered events ✅ Allows direct access to Data Cloud unified profile attributes for template personalization  ✅ Uses Flow Builder for journey orchestration  ✅ Includes Email and SMS ✅ Generative AI functionality for building campaigns (segments, templates, content, messaging flow) ✅ Targeted for small B2B businesses While this product is targeted for small B2B businesses, it does give you a glimpse into where Salesforce is heading with their marketing offerings and Data Cloud centric approach. Parity between MCGE and MCAE (formerly Pardot) is not quite there, but this will likely be the first step in the product's evolution. Some of the generative AI functionality we're seeing in MCGE will be integrated with MCE (Marketing Cloud Engagement) and MCAE as Salesforce builds a bridge to offer those features to their broader marketing audience. The latest Spring '24 release for Marketing Cloud Engagement includes generative AI to build targeted audience segments in Data Cloud and activate to MCE. Marketing Cloud Engagement is a powerful Enterprise B2C and B2B marketing platform that offers more flexibility. This is something Salesforce will need to account for as this suite of marketing products evolve. Features like: ✅ AMPscript and SSJS for custom logic and script activities ✅ Advanced landing page functionality for building single page web apps ✅ Mobile in-app, push, and inbox messaging ✅ Custom logging, offer assignment, and redemption (would require another offering like Loyalty Cloud) Exciting times for Data Cloud and Marketing Cloud customers as these features continue to expand. Learn more about Marketing Cloud Growth Edition: https://lnkd.in/gmnQj_M6 #salesforce #marketingcloud #datacloud

"The availability of comprehensive data in customer relationship management (CRM) systems like Salesforce Marketing Cloud exemplifies the wealth of information at our disposal." #data #personalization #marketingtechnology #sfmc #salesforcemarketingcloud

While many SAAS businesses are harvesting the profits of their top-tier solutions, every player in this crowded space knows that effective CRM and ads management strategies remain a fundamental challenge. 🚀 For instance, imagine this scenario. 😌 Your SAAS company develops an innovative cloud solution and you're ready to win the market. You have two primary avenues to target your audience - ads on a technology-focused platform, and an email campaign. Nevertheless, you find your resources divided, inconsistent branding across channels, and the inability to track performance effectively. Sounds familiar? 🤔 Here's where multi-channel marketing offers a breakthrough - By identifying the correct platforms where your target market active, adapting your content suitably, and performing regular analytics to adapt and optimize, you'll have a robust mechanism to field your services, provide multiple touchpoints for your customer interactions, and enhance your customer journey as a whole. 🎯 It's all about devising a consistent, data-driven, and user-centered multi-channel marketing strategy that works best for your business. We're here to help you navigate just that. Let's connect and discuss your business needs, shall we? 🤝 #SAAS #CRM #AdsManagement #MultiChannelMarketing

🚀 Level Up Your Marketing Game with Salesforce Marketing Cloud Personalization! 🚀 Hey, #salesforcemarketingcloud community! Are you ready to dive into a world where every marketing move is not just a step but a giant leap toward personalization? 🌌 Let's break down the latest from Salesforce that's setting the marketing universe ablaze with its Growth and Premium Editions! 🌟 🌱 Growth Edition: Your Launchpad to Stellar Personalization For businesses orbiting the B2C and B2B galaxies, the Growth Edition is your spacecraft equipped with the latest website and email personalization technology. Imagine piloting a mission where real-time analytics, segmentation, and A/B testing are your navigational tools, and product recommendations are your fuel. 🚀 With 100,000 Monthly Unique Visitors and Named Individual Profiles, your journey to personalized marketing is set to take off! 🌟 Premium Edition: Warp Speed Ahead For those ready to leap into hyperspace with Omni-Channel personalization, the Premium Edition is your starship. It's equipped with AI-driven functionalities and supports across all conceivable channels - from email to mobile app, and even your on-premises interactions. With 500,000 Monthly Unique Visitors and all the features of the Growth Edition amplified, your marketing is not just personalized; it’s prophetic. 🌌✨ Both editions come with scalable options because, in the universe of Salesforce, the sky's not the limit. It's just the beginning. 🌠 🛠️ Tools for the Journey: A/B/N Testing: Checkmark your way to successful campaigns with analytics that don't just report but inform. AI-Driven Offers: Let Einstein make the decisions so you can focus on making the connections. CRM Integration: Keep your friends close and your customer data closer. 📈 Expand Your Universe: With options to purchase more Monthly Unique Visitors and Named Individual Profiles in blocks of 100,000, your personalization journey is as boundless as your ambition. 🚀 Why It Matters: Personalization is the North Star guiding your brand towards deeper connections with your audience in the ever-expanding digital cosmos. Whether you’re navigating the Growth or Premium galaxies, Salesforce Marketing Cloud Personalization is your co-pilot, ensuring every interaction is a meaningful encounter in the vast universe of your market. So, #SalesforceSavvy folks, are you ready to embark on this interstellar journey of marketing personalization? Let’s make marketing so personalized that your customers will think you’re reading their minds – in a non-creepy way! 😉✨ #Salesforce #MarketingCloud #Personalization #TechInnovation #FutureOfMarketing #martech #personalization #salesforcemarketingcloud #salesforcemagic

Discover the synergy between Marketing Cloud and Account Engagement with the new Marketing Cloud Growth offering. This integration unlocks powerful features to streamline customer engagement strategies. Here are five key areas where Marketing Cloud Growth enhances the capabilities of Account Engagement: 1. Unified Profile and Engagement History - Centralize customer data across Marketing Cloud and Account Engagement. - Get a comprehensive view of customer interactions. - Leverage data for consistent messaging and personalized experiences. 2. Advanced Personalization with Einstein - Utilize Einstein AI for predictive scoring, segmentation, and insights. - Enhance email personalization to increase engagement rates. - Apply Einstein send-time optimization to ensure timely delivery of communications. 3. Cross-channel Engagement - Coordinate communication across email, mobile, and other digital channels. - Align marketing and sales efforts to create a seamless customer journey. - Benefit from real-time interaction management to adapt to customer behavior. 4. Pre-built Journey Templates - Speed up the creation of customer journeys with ready-to-use templates. - Leverage industry-specific best practices for targeted engagement. - Customize journeys effortlessly to match unique business processes. 5. Streamlined Campaign Management - Execute campaigns from Account Engagement using Marketing Cloud capabilities. - Track campaign performance with unified metrics. - Optimize marketing investments by measuring ROI across platforms. Salesforce professionals should consider how Marketing Cloud Growth can elevate their marketing strategies, ensuring a cohesive and data-driven approach to customer engagement.  🔗 Link in the 1st comment 🔗 Article from salesforceben(dot)com #Marketingcloud #Marketingautomation #SFDC #MarketingChampions 💡 I share each day the latest insights and tips on Salesforce, Pardot, and Marketing Cloud. Follow #AlexandreSFDC to stay updated with all the news and strategies! 🔔 Turn ON the bell notification on my LinkedIn profile

In the ever-evolving landscape of marketing technology, the Salesforce Marketing Cloud Growth Edition offers a robust set of tools for creating comprehensive campaign assets. Whether you're new to the platform or looking to optimize your current efforts, these key areas of focus will help you effectively leverage the Growth Edition for your marketing campaigns. 1. Understand the Basics - Familiarize yourself with the interface and navigation. - Identify where key features are located within the Marketing Cloud. - Learn the foundational concepts of creating and managing campaigns. 2. Designing Email Campaigns - Utilize the Email Studio for creating visually appealing emails. - Implement responsive email design to ensure readability across devices. - Test and preview emails within the platform to ensure quality before sending. 3. Journey Builder Integration - Use Journey Builder to create personalized customer journeys. - Leverage multi-channel touchpoints for a holistic campaign strategy. - Analyze and adjust journeys in real-time based on customer interactions. 4. Audience Segmentation and Management - Segment your audience effectively to target the right people with the right message. - Take advantage of list building and management tools to keep your audience data organized. - Understand data extensions and their role in personalized marketing efforts. 5. Analytics and Reporting - Monitor campaign performance through built-in analytics features. - Adjust strategies based on real-time data to improve outcomes. - Generate reports to measure success and identify areas for improvement. These essential points offer a roadmap for creating successful campaign assets with Salesforce Marketing Cloud Growth Edition. Keep these areas in mind to enhance your marketing effectiveness and drive better results.  🔗 Link in the first comment 🔗 Article from thespotforpardot(dot)com #SFMCAE #Pardot #Marketingautomation #SFDC #MarketingChampions #AlexandreSFDC 💡 Follow me here on Linkedin for more Salesforce, Pardot and Marketing Cloud news/tips 🔔 Turn ON the bell notification in my profile

🚨 We did it again 👊🏻 Salesforce Marketing Cloud has been recognized as a Leader in the 2024 Gartner Magic Quadrant™ for Multichannel Marketing Hubs for the seventh consecutive year. #1 Marketing Automation Solution in the World 🩵 #marketing #personalisation #data #ai

🚀 Exciting News from Zoho CRM: Introducing Cadences Studio! 🚀 In today’s customer-driven market, personalization is key to standing out. Zoho CRM is thrilled to announce the launch of Cadences Studio, a groundbreaking feature designed to revolutionize CRM interactions with automated, sequential follow-ups. Say goodbye to one-size-fits-all communications and hello to engaging, tailored customer journeys. Cadences Studio: What It Offers Automated Sequential Follow-Ups: Craft targeted communication sequences based on customer behavior, ensuring consistent and personalized engagement. Intelligent Automation: Efficiently manage leads by automatically removing them once they achieve the desired outcome, optimizing team focus and effectiveness. Diverse Communication Channels: Beyond emails, integrate calls and tasks into your follow-ups, offering a varied and customized experience for every customer. Flexible Audience Targeting: Utilize advanced targeting tools to engage the right customers at the right time, enhancing campaign success. Robust Analytics: Gain valuable insights into customer engagement and campaign performance, enabling strategy optimization for better outcomes. Versatile Applications Across Industries Whether you’re in real estate, e-commerce, healthcare, or SaaS, Cadences Studio is designed to adapt to your unique industry needs, from scheduling property visits to collecting customer feedback post-purchase. Streamlined Configuration Process Setting up Cadences Studio allows you to select target audiences and configure up to three types of follow-ups (emails, tasks, and calls) for highly personalized and responsive customer engagement. Cadences Studio is more than just a tool; it’s a strategic asset that empowers you to build stronger relationships with your customers, driving loyalty and growth. Embrace the future of CRM with Cadences Studio and transform your customer engagement strategy today. Want to learn more? Book a time to talk: https://lnkd.in/eF7QPijg #zohocrm #abstractautomation #salesautomation

As you know, I'm working on my Deliverability cert. Consider the following: 🚀 Creating an Engagement-Based Sending Schedule for Optimal Email Deliverability 📧 In email marketing, deliverability is key, and engagement-based sending schedules are one of the best strategies to optimize it. By focusing on sending emails to subscribers who are active and engaged, you can significantly boost open rates and reduce bounces, keeping your campaigns healthy and your audience happy. But how do you manage large lists and tailor send times to individual behaviors at scale? That's where AI-powered tools come in! 💡 How can AI Help? AI can analyze historical user data and engagement patterns to predict the optimal times and frequencies for sending emails to each subscriber. It takes the guesswork out of the process, helping to improve deliverability, reduce spam complaints, and increase overall campaign performance. ✨ Here are some AI-driven products you can use: - Klaviyo: Automates sending based on real-time engagement metrics to create more personalized send schedules. Its AI analyzes customer behavior to adjust content delivery dynamically for each user. - Salesforce Marketing Cloud: Leverages AI (via Einstein) to predict customer behavior and send emails at optimal times. It also incorporates advanced audience segmentation and predictive analytics to further refine targeting. - Emarsys: Uses AI-powered segmentation to refine send schedules for better engagement. Its machine learning algorithms continuously optimize campaigns based on real-time engagement and predicted future behaviors. - Adobe Campaign: Incorporates AI to adjust send times based on engagement and past interactions, ensuring better targeting. Adobe’s AI also helps by personalizing content for each recipient, increasing relevance and boosting conversion rates. By combining an engagement-based approach with AI-powered tools, we can increase relevance and boost email deliverability. 🎯