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🎾[Sports Biz News]🇪🇸 Kelme Partners with Valencian Tennis Federation: A Practice of Social Contribution through Sports👏 Kelme becomes the official technical sponsor of the Valencian Tennis Federation! This strategic partnership brings innovation and vitality to the local tennis community. Kelme aims to enhance brand value and contribute to the community by providing advanced, ergonomically designed sportswear that improves athlete performance. Kelme's strategic goals include raising brand awareness, contributing to the community, expanding the market, supporting athletes, and building long-term partnerships. These efforts strengthen corporate brand image and contribute to the development of a sustainable business model through social contribution activities via sports. The partnership focuses on three core values: 1. **Integrity**: Ensuring transparency and fairness in all competitions and activities, building trust across the board. 2. **Effort**: Promoting constant improvement and encouraging athletes to strive for excellence. 3. **Inclusivity**: Providing equal access and opportunities for people of all ages, genders, and abilities, fostering a welcoming environment for all tennis enthusiasts. Francisco Vicente Caudet, president of FTCV, stated, "This agreement not only enhances FTCV's image but also positively impacts the clubs by providing uniforms to employees, representative players, and referees. This partnership will bring competitive pricing for equipment sets, benefiting all members involved." Carlos Garcia, CEO of Kelme, emphasized, "We are honored to announce this agreement with FTCV, one of Valencia's most important sports federations. We are proud to share our passion for sports and provide innovative products that meet the needs of tennis players at all levels. Working together, we aim to reach new heights and deliver products that satisfy the requirements of athletes in their pursuit of excellence." This sponsorship is a testament to Kelme's commitment to Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) principles. By supporting the local tennis community, Kelme is not only enhancing its brand presence but also contributing to the sustainability and growth of sports. This partnership underscores the importance of sports in community building and the role of businesses in fostering societal well-being. The collaboration between Kelme and FTCV is set to become a milestone in the development of tennis in the region, reinforcing the dedication and spirit of future Valencian tennis players. It highlights the potential of strategic partnerships in sports marketing, CSR, and ESG, driving both business success and community development. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #valencia #tennis #kelme #corporatesocialresponsibility #csr #sustainability #esg

🎾 January's biggest sporting event kicked off in Melbourne, bringing together the top tennis players, fans on-site and worldwide, and of course, sponsors with a great Australian Open platform to showcase themselves. The idea of mere visibility is outdated and some cases can serve as a prime example of how partnerships can grow into purposeful and value-creating bonds🤝 And when it comes to the Australian Open, one of the first names that comes to mind is probably Kia. Here's a brief overview of the Australian Open<>Kia journey that has been going on for 23 years now 👇 🔄 2002 - Kia Motors began sponsoring the Asia-Pacific Grand Slam (its first sports sponsorship experience), replacing Ford, which by then had been involved in the Australian Open for 16 years. 🎾2003 - The Kia Amateur Australian Open, an initiative to support grassroots tennis, kicked off. It's organized entirely by Kia and has no oversight by any tennis governing body. 🏆 2006 - Then 20-year-old Rafael Nadal became a global ambassador for Kia, a collaboration that has been prolific not only for both sides but also for their shared stage, the Australian Open. 📱 2013 - The launch of social competition “Kia Big Shot”, one of the first attempts by the AO and Kia to utilise social media to engage with more fans in a more interactive and impactful way. “Kia Big Shot” was integrated into social media so the players could share their results thus raising the awareness of the competition beyond Kia channels and Yahoo!Australia, then Yahoo!7. The game was also promoted on the Seven Network's broadcasts. 🌊 2022 - The launch of the AR-based sustainability campaign "Aces for Oceans", enabling fans to play tennis virtually with Nadal as a coach. By hitting their aces in the game, players were removing plastic, thus making a real impact off the court - each hitten ace was turning into recycling ocean plastic converted into equipment to be donated to aspiring tennis players. A campaign that epitomises both parties' commitment to sustainability and innovation. 🖊 2023 - The parties extended their partnership to 2028 with a $107m deal, the biggest sports sponsorship in Australian history. And, of course, for all 23 years, Kia has made decent use of the AO platform to showcase its products, by providing tournament officials with vehicles, launching the 130-strong Kia fleet meeting the transportation needs of some stakeholders of the hard-court major, running relevant exhibitions, etc. Another milestone in this sponsorship was the opening of the 5,000-capacity Kia Arena at Melbourne Park in the run-up to AO 2022. Given the fact of how the bond between Kia and AO has evolved since its early days, keeping up with the times and embracing global challenges such as innovation and sustainability and creating authentic solutions to meet them, it will be interesting to observe how both parties will enrich their path of valuable partnership in the future 🚀

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The concept of transforming tennis into a Formula 1-style framework is quite intriguing. It suggests a shift towards a more commercialized and spectator-friendly format, potentially increasing the sport's global appeal and financial viability. By adopting a model similar to Formula 1, tennis could benefit from increased drama and a clearer narrative throughout the season, which could attract a broader audience. This could involve enhanced media coverage, and perhaps even technological innovations in how the sport is played and viewed. However, it's essential to consider how traditional tennis fans might react to such significant changes, as the sport's rich history and classic format are deeply cherished. This balance between innovation and tradition will be key to the success of such a transformation. Integrating the Thirty30 format into this new, Formula 1-style framework could offer several unique advantages and create additional opportunities within the sport. Thirty30 could be showcased in exhibition matches during the main events of the Formula 1-style tennis circuit. These shorter, fast-paced games could serve as a dynamic contrast to traditional matches, offering entertainment during downtime in tournaments, much like sprint races in Formula 1 weekends. Thirty30 could be adopted as the standard format in secondary or developmental circuits. This would not only differentiate these tiers from the top level but also allow younger or less experienced players to hone their skills in a high-pressure, fast-paced environment that emphasizes critical point play. Creating special Thirty30 tournaments could also serve as qualifiers for wild card entries into the main events of the top circuit. This could incentivize players on all levels to participate in the Thirty30 format, knowing it could lead to opportunities in higher-profile tournaments. With its quick matches and constant excitement, Thirty30 is particularly suited for TV and online streaming, making it an excellent format for engaging fans who may prefer shorter viewing periods. This can attract a broader audience and generate additional advertising revenue. Using Thirty30 in training programs or as part of the competitive structure in youth and developmental leagues can teach upcoming players how to handle pressure from an early stage, preparing them for critical points and situations that are common in high-stakes matches. The shorter match duration of Thirty30 allows for more flexible tournament scheduling. Tournaments can be condensed into shorter periods without reducing the number of matches, making it easier to fit into a busy international sports calendar. Because Thirty30 matches are shorter and more numerous within the same timeframe, they could be used to promote tennis in new markets without the need for long tournament commitments. This could be particularly effective in countries looking to grow their tennis audience and infrastructure.

🎾 Transform Tennis Sponsorship with Sponsorlytix! 🚀 Demo - sponsorlytix.ai ◾ Tennis Tournaments: Track and measure any tennis tournament or event, from Grand Slams to local opens, whether held in venues with audiences and broadcasted on networks like ESPN, Tennis Channel, etc or with no broadcasters. ◾ Player Endorsements: Monitor and analyze player endorsements, including apparel, equipment, and other branded assets during matches, social media and news media appearances, among many others. ◾ Sponsorship Assets: Instantly identify and track sponsor logos for every possible placement visible from assets such as news media, social media, court signage, LED boards, stadium fans and more. 📊 Industry Revenue & Sponsorship Insights The four Grand Slam tournaments—Australian Open, French Open, Wimbledon, and US Open—are the most prestigious events in tennis and generate substantial revenue through various channels including ticket sales, broadcasting rights, sponsorships, and merchandise. Here's an overview of their total and sponsorship revenue: ◾ #AustralianOpen Total Revenue: Approximately $400 million annually. Sponsorship Revenue: Estimated around $100 million annually. Major sponsors include Kia, Rolex, and Emirates. ◾ #FrenchOpen (#RolandGarros) Total Revenue: Approximately $300 million annually. Sponsorship Revenue: Estimated around $90 million annually. Key sponsors include BNP Paribas, Peugeot, and Lacoste. ◾ #Wimbledon Total Revenue: Approximately $300 million to $400 million annually. Sponsorship Revenue: Estimated around $120 million annually. Notable sponsors include Rolex, HSBC, and Evian. ◾ #USOpen Total Revenue: Approximately $350 million annually. Sponsorship Revenue: Estimated around $120 million annually. Major sponsors include JPMorgan Chase, American Express, and Emirates. ◾ Total Combined Revenue Total Revenue: Approximately $1.35 billion to $1.45 billion annually for all four Grand Slams. Total Sponsorship Revenue: Approximately $430 million annually for all four Grand Slams. #Sponsorlytix #Tennis #AI #SportsSponsorship #ComputerVision

🎾 Transform Tennis Sponsorship with Sponsorlytix! 🚀 Demo - sponsorlytix.ai ◾ Tennis Tournaments: Track and measure any tennis tournament or event, from Grand Slams to local opens, whether held in venues with audiences and broadcasted on networks like ESPN, Tennis Channel, etc or with no broadcasters. ◾ Player Endorsements: Monitor and analyze player endorsements, including apparel, equipment, and other branded assets during matches, social media and news media appearances, among many others. ◾ Sponsorship Assets: Instantly identify and track sponsor logos for every possible placement visible from assets such as news media, social media, court signage, LED boards, stadium fans and more. 📊 Industry Revenue & Sponsorship Insights The four Grand Slam tournaments—Australian Open, French Open, Wimbledon, and US Open—are the most prestigious events in tennis and generate substantial revenue through various channels including ticket sales, broadcasting rights, sponsorships, and merchandise. Here's an overview of their total and sponsorship revenue: ◾ #AustralianOpen Total Revenue: Approximately $400 million annually. Sponsorship Revenue: Estimated around $100 million annually. Major sponsors include Kia, Rolex, and Emirates. ◾ #FrenchOpen (#RolandGarros) Total Revenue: Approximately $300 million annually. Sponsorship Revenue: Estimated around $90 million annually. Key sponsors include BNP Paribas, Peugeot, and Lacoste. ◾ #Wimbledon Total Revenue: Approximately $300 million to $400 million annually. Sponsorship Revenue: Estimated around $120 million annually. Notable sponsors include Rolex, HSBC, and Evian. ◾ #USOpen Total Revenue: Approximately $350 million annually. Sponsorship Revenue: Estimated around $120 million annually. Major sponsors include JPMorgan Chase, American Express, and Emirates. ◾ Total Combined Revenue Total Revenue: Approximately $1.35 billion to $1.45 billion annually for all four Grand Slams. Total Sponsorship Revenue: Approximately $430 million annually for all four Grand Slams. #Sponsorlytix #Tennis #AI #SportsSponsorship #ComputerVision

This technology will be so useful for promoters in the combat sports industry... We will finally be able to provide detailed analysis to our sponsors, on the value of the advertising we provided. With so many digital channels for engaging fans, it was impossible to monitor the exposure of brands sponsors, but now with Sponsorlytix this is about to change.

How the US Sports Landscape Has Changed Throughout History #ussports #sports #esports #europsports #EuropaLeague #baseballcards #sportscompition #NBA #nbabasketball #soccer #bettingtips #bettingsports #sportsbook #NFL #gamers The US organizes international sports activities like the Superbowl and the NBA Finals that draw the attention of the worldwide target audience. https://lnkd.in/dU6jt6Us

Popular Women's Sports in Sponsorship Partnerships 🔝Women's sports have made significant strides in recent years, with certain disciplines garnering increasing attention from sponsors. Here's a look at some of the most popular women’s sports in the realm of sponsorship partnerships: Soccer (Football): Women's soccer has seen explosive growth in both viewership and sponsorship. Major brands are investing heavily in teams and players, recognizing the sport’s global reach and fan engagement. Tennis: Tennis remains a top sport for female athletes, with high-profile sponsorship deals and endorsements. The sport's history of female champions continues to attract substantial investment. Basketball: Women's basketball is gaining traction, with increased media coverage and sponsorship opportunities. Professional leagues and college teams are becoming prime targets for brands looking to connect with a diverse audience. Gymnastics: Known for its compelling performances and high-profile competitions, women's gymnastics is a key area for sponsorship, particularly around major events like the Olympics. Volleyball: Both beach and indoor volleyball enjoy substantial sponsorship deals. The sport's popularity and engaging competitions make it an attractive option for brands. Athletics: Track and field events feature prominently in sponsorship deals, especially during major global events such as the World Championships and the Olympics. 🏆Parkdalle Intelligence is at the forefront of analyzing trends in sports sponsorship. If you're seeking innovative strategies to boost your brand's presence in this dynamic market, contact Parkdalle Intelligence today. #WomensSports #Sponsorship #SportsMarketing #AthletePartnerships #ParkdalleIntelligence #BrandStrategy #SportsBusiness #MarketingTrends #SportsSponsorship

The Quarterfinals of the Australian Open continue today, but to many people’s disappointment they will be without 16-year-old phenom Mirra Andreeva that captivated tennis fans on her route to the tournament’s final 16. This incredible run included a notable victory over the 6th ranked Ons Jabeur, who was the 50th ranked athlete on SportsPro’s 2023 50 Most Marketable Athletes List. Andreeva’s outstanding performance in this major tournament perfectly exemplified the correlation between in-sport performance and trending brand buzz. The underdog nature of her young age further amplified the buzz. As a result of her tournament performance, Andreeva was mentioned on social media 25,440 times in the last week, primarily across X, YouTube, news sources, forums, and blogs. This volume represents an impressive 966% increase compared to the previous week. Additionally, potential impressions of Andreeva-centered posts are up by 1,029% in the last week, reaching an estimated 1,690,580,195 views. Andreeva’s Australian Open journey was certainly somewhat of a "Cinderella Story," although not the world’s first exposure to the young star, who also made the Round of 16 in last year’s Wimbledon. In fact, the only days on which Andreeva has surpassed 9,000 mentions on social media were July 10th, 2023 – the day after she progressed to Wimbledon’s Round of 16 – and last Wednesday, following her victory over Ons Jabeur.  The substantial increase in buzz around Andreeva is a testament to how valuable major tournaments can be for the budding careers of athletes, not only on the court but off the court as well. Andreeva is currently sponsored by Nike and Wilson, but brands will likely be eager to sponsor her. As one fan on Reddit put it, “Andreeva has to be the best 16-year-old athlete in the world.” Discussing her hobbies, Andreeva stated: “I do everything that girls my age do. I love watching series.” Considering Andreeva's fondness for television series and her feature in Netflix’s docuseries "Break Point," she could be a suitable candidate to help promote the streaming giant’s live tennis match, “The Netflix Slam,” between Rafael Nadal and Carlos Alcaraz on March 3rd. Andreeva is thriving on the big stage, responding to a reporter who asked how she was so mature at such a young age by saying, “Well, last year I was 15” – a response that fans loved. These fans can expect to see a lot more of Andreeva on and off the court, as she appears to be on a path to ride the momentum of her on-court performances and off-the-court authenticity to gain sponsorships. #NorthStarSG #sportsbiz #sportsindustry #AustralianOpen #WTA #MirraAndreeva #sponsorship