SixSpeed’s Post

How accurate are the Hallmark Movies this Holiday Season? I first became interested in the Events world because of the many Event Planners in Hallmark movies. Now that I've been an Event Coordinator/Planner for a couple of years, here are my thoughts... Time Stamps: Hallmark Event Planning Tropes 1. Belle of the Ball (00:41 - 01:40) 2. Condensed Timeline (01:45 - 03:00) 3. Surprises (03:03 - 03:57) Honorable Mentions - Timeline - Take 2 (04:06 - 04:40) - Contracts (04:41 - 05:13) #eventsindustry #eventplanner

This week in #COMM231 we covered chapter 5 of our course which discussed brand communication. Specifically, how brand communication seeks to have two-way communication between the advertiser (the sender) and the consumer (the messenger) in an effective way. While discussing the facets of brand communication in class, I was reminded of a Walt Disney World ad I had seen countless times when I was younger. The link to this ad is attached below. This ad successfully utilizes all of the facets we discussed in this chapter to create an effective and persuasive ad. The goal of the ad was to convince families to go on a trip to a Disney Park by allowing parents to visualize telling their kids about the holiday. This is a clear and effective use of indirect action in the behavior facet. Additionally, the ad strongly utilizes the facet of emotion as it clearly tugs on the heart strings of parents around the world. It is also memorable given I am able to remember it despite airing in 2010 when I was 6 years old and does an incredible job at creating a positive association between joy and Disney Parks. This ad is an incredible overall example of brand communication. https://lnkd.in/dWrS5F5x

During my time at BackstageIT I’ve discovered a huge passion for organizing events. There’s a unique satisfaction in planning every detail and then seeing everyone enjoying and having fun. It makes all the hard work worth it! Not everyone knows what a long process this is, that’s why I decided to describe it here shortly: 1. Idea generation 💡: Brainstorming unique themes and activities. 2. Budgeting 💰: Dividing funds to ensure an amazing event without overpassing the budget. 3. Planning ☑️: Selecting and describing all the activities, preparing decoration and buying prizes. 4. Venue selection 📍: Finding the perfect location to match the theme and fit around 70 to 100 people 5. Vendor coordination 📞: Selecting the menu, booking entertainment (DJ, MC, lights, bands), and other services. 6. Promotion 📢: Announcing the event and getting everyone excited. 7. Setup 🛠️: Making sure every detail is perfect before guests arrive. 8. Event Day 🎊: Overseeing the event to ensure everything runs smoothly. 9. Wrap-Up 📝: Evaluating the event’s success and gathering feedback. Now check out this video from our Wild West Adventure 🌵! The colleagues said it was fun! What do you think? #eventmanagement #BackstageIT #WildWestAdventure #workhardplayhard #eventplanningfun

Why do happy customers keep coming back to your events or festivals? It's no accident. Here are the do's and don'ts: Do: 1. Prioritize clear and fast communication. Prompt responses make or break the experience. 2. Create memorable experiences. Think immersive activities and personal touches. 3. Offer flexible options. VIP upgrades foster loyalty. Don't: 1. Ignore feedback. Critiques are chances to improve. Act on them. 2. Overpromise and underdeliver. Consistency builds trust. 3. Neglect the basics. Security, cleanliness, and accessibility are non-negotiable. Your turn: What’s one do or don't you live by in your role? #entertainmentsales #festivals

I produced a Hilton commercial! Here's a fun story for anyone who likes the strange ways the universe works. After graduating high school, I had yet to decide what to do. I tried many things, mainly in the creative and entrepreneurial spaces, but nothing stuck. I would later learn this is due to my neurodivergence, but that's a story for another time. If I could've chosen one thing to do, it would've been to make films of all shapes and sizes. I've always loved the medium more than anything else. Being from the sticks in Ohio, I didn't have any resources to make this happen. Then, I met a guy named Zach Daulton. He lived a few towns over, further in the sticks, and he was doing everything I thought was impossible. He was making content before it was easy to make. I was jealous and infatuated. I reached out to Zach, and fortunately, he let me hang around and help him with his videos. A few years later, I was cutting grass and cleaning toilets for a living, and as you might guess, I was unhappy with my life. Talking with Zach, he told me to take his camera equipment and start offering my video services to local businesses. He met me after my shift ended and dropped off all of his gear: lights, a camera, and a microphone. I spent the next month hustling the streets of Greater Cincinnati, offering my video services at an embarrassingly low rate. This was the first step toward me leaving a 9 to 5 for good. Cut to many, many years later, I had built a small freelance business, partnered with a marketing agency, directed and produced a documentary for Lionsgate with Rob Zombie, and directed and produced my own privately funded feature film. All of this led to me starting a production company, Relavox, which my wife, Lindsey Hasty, would eventually leave her full-time marketing job to help take the company to new heights. Last year, we decided we wanted Relavox to expand into the high-end commercial advertising space. At this point, Zach had become an incredible commercial director, working for the biggest and best companies around the world. He spent several months teaching me about this side of the industry and making introductions he could've kept to himself out of fear of competition. Instead, we decided to collaborate once again after almost ten years. The first project we pitched was for Hilton, and we landed it! I love the challenge of high-level short-form narrative storytelling, and we've already been doing a lot more of it at Relavox since wrapping this spot. I'm excited to continue to share our journey down this road. For now, here's one of three spots we shot at the Hilton Washington DC Capitol Hill. Be good to people, and don't forget how much further you can go when you don't try to do it all yourself.

Have you seen this ad by The HEINEKEN Company? The first thing that came to my mind the first time I saw it was "culture". When you watch the video, you'll see people from different countries and continents trying to pronounce the word 'Heineken' and it's obvious how they struggled with the pronunciation, even I don't think I can pronounce it properly but my fellow Nigerian in the video called it chairman so I will stick to that😂. Now back to the video... The company observed the different ways people from different countries pronounced the name but they didn't come up with an ad to teach people how to pronounce the name. Instead, they made a video whose whole essence is summarized in the last slide, 'whatever you call us'. That is simply them saying, we respect and appreciate your culture, we understand that differences in languages have caused differences in pronunciation but we appreciate you, just the way you are. We do not care what you call us, just keep supporting us. That's what a brand is all about. A brand respects and embraces culture. Understanding the culture of a place or places before the release of a product or even already existing products goes a long way. A brand cannot succeed in a market whose culture it doesn't understand. If they had put up an ad to teach people how to pronounce the name, the response could have been negative because that can bruise the ego of the audience which can consequently affect sales. In my next post, I will share the experience I had relating to culture while working on a project. PS: This is not a sponsored ad. I'm simply sharing my views from a marketer's perspective. #productmarketer #embracingculture #brandstrategist

Disney celebrated its 100th anniversary last October. Here are three marketing lessons I've learned from Disney: 1. Storytelling is Key At its core, Disney is all about stories. It creates unique and heartwarming narratives that resonate with, engage and captivate audiences of all ages. They draw people in and make them feel they're part of the story. Whether it's a short social post or a long blog article, you can tap into the power of storytelling to connect with your target audience at an emotional level. 2. Consistency in branding Disney maintains a consistent brand image across all its products and services. The iconic Mickey Mouse logo and the magic kingdom theme are instantly recognisable across all channels. This consistency in branding helps build trust and ensures that customers easily identify your products or services. 3. Leave a lasting impression with exceptional customer experiences Disney is known for creating experiences that visitors connect with, remember, and talk about to their friends. #oozesome #digitalmarketing #branding

Entertainment should always be entertaining!! At Pop Up Global, we make fun one of our top priorities! Whether you're part of our management team, one of our creative geniuses, or a talented performer, we know that enjoying what you do is the key to delivering unforgettable experiences. In an industry where it's easy to fall into the trap of becoming a corporate factory, churning out the same product wrapped in a different bow, we take a different approach. We ensure that we infuse fun into every step of our creative process, from ideation to execution. Why? Because when we're having fun while creating and delivering, the magic REALLY happens! By creating a culture of fun and creativity, we've achieved something remarkable – the highest retention rates of performers and creatives in the business. One of our biggest successes is our famous Fizz Friday’s! At the end of a long hard week of rehearsals, we gather all performers creatives and management with a glass of fizz each. It’s a chance to switch off from the week and have fun! Here’s a little sneak peek into last weeks Fizz Friday - and just to confirm… yes, this is after 1 glass of fizz 😂

We had an interesting discussion internally & you must read through it I consistently emphasize to my team the importance of immediate action once a campaign is closed. There should be no room for delays. Recently, we faced a situation where a brand took an extended time to respond on various matters, including links for descriptions and vetting the video. My team humorously approached me, questioning why we are aligning everything so swiftly while receiving delayed responses. I responded by highlighting that our objective is to showcase our proficiency as swift and flawless executors. We can't afford to deviate from this approach unless the situation is genuinely unfavorable. Always prioritize swift execution to maintain a strong presence with the brands you collaborate with; it leaves a lasting impression. This commitment to rapid execution is one of our major USPs at Grath Entertainment #InfluencerMarketing #GrathEntertainment #Grath #Execution

Are you bringing the magic? One of the highlights for me working for The Walt Disney Company was getting deep into the importance of magic when it comes to your brand and experience. Don't get me wrong I do love me some data as much as the next person.. But some things (evoked feelings) can't be measured as easily. I cannot stress enough the importance of your brand and vision being clear but also being human and having a touch of magic... I would love to share more about this one day and I'm sure I will! The True Vantage Company #brand #productdevelopment #marketing