Simulmedia’s Post

First-Party Data for a Post-Cookie World: With the impending changes in online data tracking, having a robust first-party data strategy is paramount. It not only allows you to navigate the evolving digital landscape seamlessly but also offers invaluable insights into customer behaviour and preferences. Embracing Organic Discovery and Personalization: Your core demographic, having grown up in the smartphone era, places great emphasis on organic discovery. They value authenticity and personalization over generic paid advertisements. Consent management plays a pivotal role in building these personalized interactions and fostering trust.

In case you missed it, check out highlights from today's Connected Audience's webinar on CTV and access to the full report. https://lnkd.in/eqNJ_7AQ #CTV #InvolvedMedia #StreamingVideo #StreamingResearch

In today's digital-first world, the key to driving business results is ensuring you reach the right audiences across platforms and devices. Evan Shapīro takes the stage at #CTVAdDaysNewYork, moderating a panel with VideoAmp's Peter Nummerdor and Josh Chasin to discuss the importance of a single source of identity, and how- without it - advertisers are missing out on better ROI. https://bit.ly/4agFkMp

Yesterday, our Senior Director of Digital Ad Sales and Innovation Alex Hodge took part in a really interesting panel yesterday at CTV Ad Days Europe, run by Dataxis. Discussing 'The Year of Streaming Ad Tier Consolidation', the panellists emphasised the importance of collaboration in order to ensure a seamless experience for advertisers and viewers. Alex highlighted how we can't lose sight of the user experience and that relevancy is now more important that ever. Reach out to the team to understand how ad relevancy using first party data is key for discovery+ with our exciting new and evolving product developments, bringing a new level of data that's not fragmented to advertisers. #wbdforbrands #discoveryplus #adrelevancy #CTVaddayseurope

🚀 Unveiling the January ADTV Viewership Report! 📈 The growth from January 2023 to January 2024 is absolutely phenomenal. 🌟 Your support has propelled us to new heights! 🙌 #ADTVSuccess #RecordGrowth #ExcitingNews

CTV and Broadcast players can increase revenue, subscriptions and audience retention by embracing new technological and operational initiatives that make the most of their data. In collaboration with VideoWeek, mediarithmics has detailed the areas in which #CTV and #broadcast players need to invest to crawl, walk, and then run in to a successful future. Read more here: https://lnkd.in/ePRh_hq3 #ctv #ctvadvertising #broadcastmedia

The 2023 Webby Media Index is the ultimate roundup of the industry-leading companies telling the best stories and producing the best content on the Internet. This year's top five Webby-recognized media companies are ⤵️ 🔥 MTV Entertainment 🔥 HBO 🔥 National Geographic 🔥 Vox Media 🔥 CNN Streaming and short-form videos have transformed media — both how we consume and how we create it. With entire stories being told in compelling 3-minute vertical videos and consumers expecting media that's both on-demand and released in real time, media companies and brands are thinking strategically about what it takes to engage viewers and listeners in their work. See how the top Webby-recognized media companies have laid the blueprint in the 2023 Webby Industry Index! wbby.co/2023index Do you have what it takes to land in next year’s Webby Index? Entering the 28th Annual Webby Awards gives you the chance to have your team recognized as leaders in your industry. Submit your work by our Final Entry Deadline on Friday, Dec 15th to mark your spot in history! webbyawards.com Paramount #MTV #HBO #natgeo #vox #cnn #media #mediacompany #webbys

What Amagi brings to the table. 1) Bring TCO’s down - conversion of on-prem to cloud helps drive your total cost of ownership (TCO) down 2) FAST - adopted by organizations to engage and monetize further, examples of how Sports is riding the wave. 3) Live linear - dynamic flexibility to create real quickly FAST live channels (even combining VOD with pop up single live events) “1/5 to 1/8 of TcO to run live linear” “Engagement and experience, gamification and live “twitch” like experiences that only digital can bring”

A CTV strategy for a CTV world 🌍 🖥️ Since so many viewers are consuming content across screens and platforms, advertisers must build truly convergent media buying operations, executing a unified plan across all the different places modern viewers watch TV - Kevin Krim, ADWEEK.

(Download) The latest Video Marketplace Report from FreeWheel explores the expanding digital video landscape and current audience viewing habits. We look at the unique opportunity of the live environment, and the potential to reach large numbers of simultaneous viewers across premium video.   A few key focuses in the report: Live premium video expansion across digital Updates on connected TV growth A new breakdown of programmatic vs. non-programmatic in the live environment