Simon Mac Odemba’s Post

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Scaling revenue channels | Engineer turned growth marketer | Founder @ Venna Consulting

The spookiest thing about Halloween is how Spirit Halloween has managed to create the most seasonal of all businesses A business centered around one holiday would never work, right? yet it does, this is how: 🎃 SH brings in about $650M in 60 days 🎃 It will set up around 1450 locations every season 🎃 Nearly 1 out of every 5 costumes in the US is a SH costume. Sounds like success to me. Their secret? an amazing brand and an amazing strategy: - Only short-term retail leases - Only do pop-ups in dense neighborhoods - Only do pop-ups in high-trafficked locations. B2B marketing lessons: 🔑 Any business can work, as long as you have the right strategy to go alongside it, even an extremely seasonal one. 🔑 Deeply understanding your business's needs gives you a competitive advantage. 🔑 Fully committing to your niche, gives you a moat others wouldn't dare cross. Also, what are you going as for Halloween? I'm panicking 😅 #b2bmarketing #demandgen #halloween

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