David Simms’ Post

It’s World Television Day! An article below from August this year suggested that in 2022 there was the sharpest decline in linear TV viewers in the 65+ bracket for daily TV viewing since records began. https://lnkd.in/eKAA6UTR In line with this, we have seen an increasing demand for BVOD and AVOD, especially where we can target specific viewers on big name broadcasters, such as ITV and Channel 4. Spends need to be justified and the best way to do this is to clear as to where your spend is going and how effective this is. An area Epsilon excel in. Get in touch if you want to hear more. #daysoftheyear #CTV #linearTV #marketing #digitalmarketing