Senior Business Development Director - Expert in Data Driven Marketing, Personalisation & Incremental Measurement
It's National Cookie Cutter Day! Yes at Epsilon we do harp on about cookies and being prepared, but it was nice to have another relevant day to go on about this increasing problem. Google plans to cut 3rd party cookies on Chrome and trial initiative Privacy Sandbox, starting with a small percentage. An excellent article on Adworld summarises the issues and strategies for coping with this, as advertisers may be increasingly worried. https://lnkd.in/eqcyiBsd And if this is a concern, don't fear, Epsilon is here. We have helped brands globally with this issue for years. Futureproofing businesses so they can remain connected to customers with a robust customer data strategy 😀 #daysoftheyear #3rdpartycookies #cookielessfuture #digitalmarketing
