Shucae Films Pvt. Ltd.’s Post

If you haven't had the chance, I would highly encourage you to watch this session. It's super refreshing to hear unfiltered/ungated opinions on the state of the industry (in today's context) from fellow #producers. Transactional, relationships, and trust are some of the keywords to pick up here. I appreciate and can relate to Khalil Bachooali's insights on the different topics of discussion! #creative #producing

Do we do only explainer videos? No, we don't! We do so many different projects we forget to communicate everything we do. Is this weird? No, it is not!:) Among other marketing materials we create are also short discount commercials. Actually, a lot of the commercials you see on TV are made in our studio. Fun fact!:) #tvcommercials #missmoosestudio #missmoosevideo #videomarketing #video #videoagency #animatedvideos #motiongraphics

One win to rule them all! The recent triumph of Payal Kapadia’s “All We Imagine as Light” at the 2024 Cannes Film Festival is a remarkable moment for the OTT industry. This historic win, the first for an Indian film in 30 years, is not just a victory but a recognition of Indian film industry, the talent it fosters, and independent filmmakers. Impact on OTT Platforms OTT platforms have already made quite an impact by with regional movies. Analysts even claim that regional movies have been reigning supreme over Bollywood. The success of “Pushpa” and “RRR” are a testament to that. The OTT markets is US $4.06 bn but with encouraging successes like this, the projected US $5.81 could be reached sooner than 2029. Regional OTTs While all regional channels offer an OTT subscription (Sun Nxt, Hotstar, Hoichoi and more), all of them have not broken even on their offerings. They are now in a unique position to leverage this success. The ability to cater to a global audience with regional content that can resonate with them is no longer a possibility but a reality. Regional content Accolades to Indian content will now put a global spotlight on it. There will be more buyers for it at MIPCOM, VIDCON and other Media and Entertainment markets for content. It is a boost not to independent film makers but the whole industry. It underscores the potential of regional films to make an international impact. Are you watching more regional content that you did than 2 years ago? What is your favourite regional content? PC - FTTI #CannesGrandPrix #Cinema #Filmmaking #Storytelling #Cannes #OTTContent #RegionalCinema #media #entertainment #streaming #ott #netflic #youtube #films #bollywood #primevideo #business

The current reality of the film business scenario. Inevitable for Film Makers to make their content work on the Big Screen for an overall business success. Hence, Strategic Marketing is indispensible for driving audience to the theatres. #Media #ContentBusiness #MalayalamFilms #ContentMarketing #StrategicMarketing

In-film Integration Myths Vs Facts How you can Save millions in your Adspends Cost of an integration in mainstream bollywood movies depends on the starcast, storyline and the quality of integration( Active or Passive ) It can range from 20lacs to 50 lacs generally. While some integrations can be as low as 10lacs to as high as 1Cr.... But wat we need to consider is the cost per 10secs Vs a TVC spot costing... Generally any integration is for 8-10secs. Multiply it with the number of screens ( any good bollywood movie ) will release in min 2000screens So it's ( 2000*10 *4|no of shows per day| ) = 80,000secs per day ,which means 8000 TVC spots @ an avg cost of 25lacs So Ur per 10secs costing (25lacs/8000)= Rs.312/_ for 1day.. Now a movie runs minimum 2 weekends in theatres..Hence 8000spots/day *15 days = 1,20,000 TVC spots So your costing per week per 10secs Spot = 2500000/1,20,000 = Rs.21/_ per spot . "Plus the co-branded mileage as an additional option to garner more mileage"... Now compare this with a TVC Plus the added advantage of celebrity mileage and a uncluttered branding with a focused audience. And the icing on the cake is, we are not even considering the TV Premiers which is an add on... We specialize in creating customized Infilm integration for your brand. We can create scenes for your brand inside a movie We can also create Brand Songs, which creates an immediate turn on for your brand across your audience (TG) creating an immediate recall for the brand with an opportunity to create a lifetime memory. Stay Tuned For More !! Cheerrss!!  Samrat Chatterjee Harmeet Singh Meet Bros | #MameetSingh #brand #awareness #Infilm #Integration #myths #Facts #millions #bollywood #movies #television #music #celebrity #bollywood #opportunity #advertising #advertisment #marketing #collaboration #brandawareness #endorsement

This could work as steroids for bollywood industry. If you place this in context of my earlier posts that mentioned 2 strategic gaps also to be viewed as 2 big missing piece and long lost foundations that built bollywood into a mega industry as: 1. Ticket Price 2. Content With an average price of Rs 70 per movie, this move definitely addresses the first part. One cannot isolate bollywood from masses The industry with the onset of multiplexes completely deserted this set of audience that comprised 70% of movie goers. Success of Gadar 2.0 further reiterated this point. I am sure the industry will soon wake up to the content realignment too. I reproduce my 2 earlier posts on this subject in comments section sharing a much detailed strategic insight

Did you know we work with some of the biggest brands and corporations in the entertainment industry? 🌟 #AMPTalent #AMPTalentGroup #TalentAgency #MarketingAgency #DigitalMarketing #Actor #Actress #ActingTips #Celebrity #Hollywood #Toronto #TalentManagement #Casting #CastingCall #CastingServices #Entertainment #Branding

The new VAB Report - Reeling Attention: 10 Acts of Attention Along the Moviegoer’s Journey has just been released! Are you interested in reaching highly engaged, desirable audiences in brand safe, premium video environments? Learn how cinema drives ad attentiveness and creates meaningful business results for cinema advertisers. Check it out ⬇ 🎞 #cinema #advertising #VAB

Mom and son fight LIVE at the cinema 😭 Lazada Cinema Ad Creative Ads by Lazada #CreativeAds #CinemaAd #MomAndSon #LivePerformance #CinemaExperience #EmotionalAdvertising #AdCampaign #MarketingInnovation #EngagingAds #AdvertisingStrategy #BrandPromotion #MemorableAds #CreativeMarketing #AdCreativity #AudienceEngagement #SocialCrew

Got an upcoming conference and need it filmed? We've got you covered, drop us a message today! 🎥 WE ARE ANOTHER WORLD MEDIA🚀 #video #videoleicester #marketingcampaign #videomarketing #awm #anotherworldmedia #filmmaking #rode #googleads #businessvlog #conference #event #businessevents #promovideo #aputure