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With their immense buying power and influence, why are women aged 55+ barely visible in the fashion industry? Our Sr. Director of Client Strategy & Service, Jeremy Ekes, connected with ROAR Forward’s Tony Case on why we see so few women 55+ in fashion campaigns. Jeremy explained that the underrepresentation stems from the misconception that younger adults have more buying power than they actually do. What many brands fail to realize is that including models from a broader age group brings authenticity and inspiration to campaigns. Remember Christie Brinkley is 70. Jennifer Aniston is 55 and Angela Bassett is 65. It’s past time to make fashion a more inspirational and inclusive place. For the full report, visit the link in the comments. #Fashion #Marketing #Representation

High Fashion, Low Representation: The Puzzle of Women's Absence at the Top. Let's talk about an elephant in the room of the luxury fashion world, the undeniable gender imbalance at the top. After a decade and a half in the luxury business, I've seen more than my fair share of fashion weeks and design meetings. And here's a not-so-stylish fact: when it comes to those in-demand Creative Director roles, it's mostly a men's club. According to an FT analysis, the proportion of female creative directors at major luxury brands is lower now than it was 15 years ago. Let that sink in. For a bit of name-dropping, out of 14 brands under LVMH's banner, only 3 have women holding the creative reins. OTB Group? Just one. And over at the top 30 luxury brands of the Vogue Business Index, a mere 8 of 33 creative director positions are occupied by women. So, what's the reason? The issue isn't talent or passion, we've got that in spades. It's about breaking down those invisible, yet seemingly impenetrable walls, that keep women from climbing to the top of the fashion ladder. Key factors contributing to this disparity include a culture of bias and discrimination that often prevents women from being considered for these roles, gender stereotyping that portrays male designers as geniuses and female designers as more practical, a male-dominated networking circle, and an industry shift towards a marketing-led approach that disadvantages women. It's time for the industry to take a long, hard look in the mirror. We need to foster an environment where women are not just stitching the fabric and running errands for the management but also calling the shots. After all, fashion is about breaking norms and setting trends, right? Let's start with our boardrooms. The talent is there. The drive is there. Now, let's get the representation there too. Fashion, after all, should be as diverse and dynamic as the people it caters for. Video Clip: Joanna Lumley in Absolutely Fabulous - BBC #fashiondesigner #fashioninnovation #fashionblogger #sustainablefashion #slowfashion #fashionindustry #ethicalfashion #equality

What would fashion look like if women were in charge? This was a brilliant discussion hosted by Vogue Business. The conversation touched on the point that there should be diversity in fashion houses and, in particular, why we do need more women at the top. They know how to design for bodies that change every month, throughout the month, because this is something that women innately understand. The C-Suite also needs to have more empathy and tenderness – there needs to be openness to talking about women’s issues (even if – or, especially if - it makes people uncomfortable), recognising them, finding solutions and then proactively acting on them. This is the way to make change happen within the industry. A huge thank you to Kirsty McGregor (Executive European Editor, Vogue Business), Elektra Kotsoni (Deputy Director, Vogue Business and Vogue Runway) and Amy Powney (Creative Director, Mother of Pearl) for sharing your views on this topic so openly. Bird & Bird #fashion #retail #retailindustry #fashionretail #retailers #diversity #womeninbusiness #womeninfashion #womeninlaw

It's an industry dominated by women, yet there is still an imbalance of power when it comes to fashion's C-suite roles. During Virginie Viard's tenure at Chanel, Chanel's fashion business grew more than twofold. Dior sales have more than quadrupled since Grazia Chiuri took over in 2016. And three of the five designers in our latest womenswear size inclusivity report were women. So why aren't there more women at the top? This week, the Vogue Business team set out to answer the question: what would fashion look like if women were in charge? Elektra Kotsoni's intro article looks at some of the obstacles for women in the industry: https://lnkd.in/eJCCtqJe Maliha Shoaib did an amazing piece looking not only at how fashion is failing working mums, but also some of the solutions companies have implemented: https://lnkd.in/ei8uBjKi Bella Webb delved into fashion's attitude to the menopause and how much menopause can impact women in the industry: https://lnkd.in/eMmcBStU Hilary Milnes and Elektra Kotsoni asked female executives for advice on navigating a career in fashion: https://lnkd.in/eKv8G6ba Madeleine Schulz dreamed of what clothing would look like if more women designed it: https://lnkd.in/evwGz5Tg And Christina Binkley examined why we tend to judge female creative directors more harshly: https://lnkd.in/exn6tN8h Well done team!

Drapers’ exclusive research shows that the number of female board members at FTSE and Aim fashion companies has improved, but there has been a decline in those in executive roles. Read the full story below. #IWD #IWD2024 #WomenOnBoards #fashion #retail #retailnews

The garment business is one of the leading employers of women around the world - 75 percent of garment workers around the world are women. Yet it is not one where women enjoy the same economic rights as men. Women like Gladys are showing the power of financial inclusion. #entrepreneurship. #WomenMeanBusiness #FashionWeek #WomensEconomicJustice

Stiletto Story: Unveiling the Evolution and Impact in Women's Style Throughout history, elevated shoes have symbolized nobility, power, and wealth. Despite their seductive appeal, Stiletto shoes have undergone several fashion shifts, significantly influencing their popularity... Read on to discover how this captivating creation has left its mark on women's fashion and beyond. #stylebranding #professionalbranding #imageconsulting #styling https://lnkd.in/eB7rtGE2

On International Women's Day, fashion retail business leaders tell Drapers about how they support their female workers, including Vivere founder Savannah Miller, Lounge Underwear's Melanie Marsden and SCAMP & DUDE founder Jo Tutchener Sharp. Find out how each business is supporting its female workers below. #IWD2024 #InternationalWomensDay2024 #fashionretail #fashion #femaleleadership #workplace

Enjoy this infographic I created a while back, titled "Evolution of Heels," spotlighting a few Black women in fashion. Be sure to support and check them out this holiday season. 🎀 #womanownedbusiness #blackownedbusiness #fashion #graphicdesign

Starting the week with a new project about Woman in Fashion. This is just some of them, could've called it - Part I. #moda #fashiondesigner #womaninbusiness #march2024 #prada #miumiu #femalefounder #femaledirector