Why canning cookies is the best thing to happen to creatives Is the crumbling of third-party cookies the best thing to happen to advertising? Chloe Singleton, Channel Director at eight&four, thinks so, and here she explains why. Read more here: https://lnkd.in/epiE2CYc
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What's the deal with third-party-cookies? Last week we launched our cookieless quiz to see how much folks really know about cookieless advertising and the alternative solutions available. So far the average score is 82% - think you can beat that? 👀 Take the quiz now to find out: https://lnkd.in/d-7VDwPz #cookielessquiz #cookies #sharethrough #cookieless #cookielessfuture
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Trying to make sense of Google's third-party cookie U-turn? We've got you covered 👉 https://hubs.li/Q02Kq2sk0 Join ActionIQ and MetaRouter to get into the details of the announcement, learn what it means for you, and define a roadmap for your advertising strategy (U-turn free). #thirdpartycookies #advertising
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‘Free’ claims – Are you free to say what you like? That's the question put today by the Advertising Standards Authority (ASA) and you will not be surprised to read their observations and good advice:- THEY SAY:- "We’re always on the lookout for a good deal, but advertisers must be wary of making claims that seem too good to be true, especially when making ‘free’ claims. In short, advertisers must not use the term “free”, or similar, to describe a product if consumers must pay anything other than the unavoidable cost of responding and collecting or paying for delivery of the item." Read the ASA advice to see how you can stay ‘free’ from having the ASA ban your ads. https://lnkd.in/etxU6_ww
‘Free’ claims – Are you free to say what you like?
asa.org.uk
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Bracing for a cookie-free future? The ad industry is making strides in privacy-first advertising, according to the latest IAB report. Discover how brands, agencies, and publishers are navigating the shift towards a privacy-by-design ecosystem. https://hubs.la/Q02qQFch0
Ad industry steps up to meet signal loss, privacy challenges: IAB | MarTech
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Strategic Marketing Leader | Expert in Marketing Tech & Data Analytics | Champion of Operational Efficiency & Revenue Growth
The era of third-party cookies is coming to an end, transforming the landscape of advertising and publishing. 🔍 Are you wondering how this shift will impact the industry? ⏳ Want to know more about the timeline for cookie deprecation? 🚫 Curious about the future of marketing and advertising without cookies? Dive into our latest blog to discover more about these changes and how you can adapt! #CookielessFuture #DigitalMarketing
Adjusting to Cookieless Advertising-What You Need to Know
https://zetaglobal.com
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Copywriter. Creative Director. Idea maker. Ad geek. Co-founder Kingswood & Palmerston. I know what I'm doing.
Ad agencies, advertising themselves. Hal Stebbins, 1960. "The best way to solicit new business is to attract advertisers to you because of the outstanding job you are doing for other advertisers." #advertising #adsforadagencies (Take time to read the copy; so much good stuff in here.)
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Ad agencies, advertising themselves. Hal Stebbins, 1960. "The best way to solicit new business is to attract advertisers to you because of the outstanding job you are doing for other advertisers." #advertising #adsforadagencies (Take time to read the copy; so much good stuff in here.)
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Marketing Operations and Agency Management Consultant | Ex-WPP, Ex-KPMG | Fractional Agency CMO: I work with companies to transform their marketing/sales operations and improve client/agency working relationships.
In the advertising world, having a client put their account under review can come as a major surprise to agencies. The advertising industry is fast paced, with constant changes in client expectations, market dynamics, and consumer behavior. Despite best efforts, an agency can still be caught off guard when a client announces a review. Here's why it happens, and what agencies can learn from it. #agency #agencyreview #agencyappraisal #agencyassessment
Why Advertising Agencies Are Caught Off Guard by Account Reviews
mitchellcaplan.substack.com
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Stay up-to-date! New government regulations for advertisers are here! Watch our full video on YouTube for the latest information and insights! . . . . #AdvertisingRegulations #GovernmentRules #MarketingUpdate #growmoredigitally #ads #adsnewupdates #advertising
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The online ad industry is about to face a monumental change as Google phases out third-party cookies. And now is the time to get ready. See what this means for you and how you can mitigate the impacts in our latest blog: https://hubs.la/Q02l01R-0 #cookies #digitaladvertising #indirects
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