Shorty Awards’ Post

Keynote presentation! 🎤 Lauren Dick, Executive Director, Media & Data Services, took to the stage at IAB Europe Interact this morning to deliver her #keynote presentation and answer the question 'Is it Time to Build a New Playbook for Digital Publishing?', followed by an insightful panel with Francesco Barbarani and Karen Nahum. Did you catch Lauren's talk? Let us know what you thought 👇 #Interact24 #publishing #digital #media #advertising

How do you convert online engagement into action? 🤔 Our team has been experimenting this week to find answers. We wanted to see if showcasing our staff on camera as part of our advertisement for The Pitch would resonate with viewers. And sure enough - it did! Not only did we see an uptake in viewership, comments, tags, and reactions, but we also saw record numbers of new applications come in from a single post. 🎯 What made this content different? By encouraging personal connection, we were able to offer an immediate, accessible entry point for those unfamiliar with The Pitch. It gets to the heart of the competition’s mission: to connect founders together and form fruitful business partnerships. Fancy getting involved? Check out The Pitch’s website and apply today 👇 https://thepitch.uk/

🎥 X's Video-First Revolution: 5 Exclusive Shows Transforming Digital Media! 🌐 Dive into how X's new strategy and exclusive content are reshaping the digital landscape. #VideoFirst #DigitalMedia #BlazebridgeAcademy

This view contrasts or challenges the basis of a trending book on culture that claims differentiation isn’t necessary for building brands that “move people.” That a product doesn’t have to be differentiated in function from category alternatives. But just key into “culture” to become a charismatic brand. Personally, I think both can be mutually inclusive in brand building - Solving problems that differentiate and being culturally relevant-and otherwise. When to do which should be primarily determined by market reality and thriving category dynamics. If I, however, must choose one over the other, Lucas Rodríguez POV here takes the win in this regard.

In today's digital age, unbiased media seems like a relic of the past. But what does that mean for us? Conflict-driven content and click-throughs reign supreme, shaping our perceptions and values more than ever before. Break free from the cycle of mindless consumption with Charlie Clark today: https://bit.ly/3IcAD9z

Check out this great recap by C21Media on our Media Pulse Master Class last week, highlighting key takeaways from Evan Shapīro's keynote address including: 📱 Mobile devices are central, but content relevance and originality are top priorities for Gen Z. 💻 Understanding Gen Z's streaming habits is crucial as they become a dominant workforce. 🌍 Global report findings: Gen Z values content quality and library size over cost and ads. 🌐 Over-35s have 11 media sources, but only 5 are essential, posing churn risk for companies. 👋 The shift from Hollywood-driven to user-centric content is evident, with brands investing in creator-led content. 📊 Data is crucial for brands to deliver resonant content in a crowded media space. Prioritizing users' needs is key to ensuring content remains relevant and engaging. #MediaInsights #GenZ #UserCentricity #DataDrivenContent #DigitalTransformation https://lnkd.in/g4jHRMz8

Our first Young Leaders group was fantastic! Thanks to Pauline Robson for presenting the IPA Media Climate Action Group and Ipsos’ findings on climate anxiety in the industry- fascinating insights in there. 53% of IPA agency respondents feel anxious, and 37% feel demoralised, about climate change. Comparatively, responses from the general public showed that 37% feel anxious and 14% feel demoralised about climate change. That’s a 16% and 23% difference respectively between people within the industry vs people outside of it. Now more than ever we need the leaders of today to listen to the voices of tomorrow. That’s exactly why we’re so excited to have launched this Young Leaders group and have high hopes for its output over the coming months and years, showing that we can leverage the power of the industry for good. Thanks to Elle Chartres for chairing this group and to all the group members for taking part. You can read more about it here: https://lnkd.in/e3jm9q7R.

Dear all, I am glad to announce that our project is participating in the TechComms Award 'The best PR projects for the country benefit from IT companies' by MC.today. Thank you for choosing us, guys. For me, it is an important step in the project's growth. Will be grateful for your votes =) link in the first comment

Gen Z is generation digital—and they’re all about authentic engagement. Communicate online, using their language, and see what changes! https://lnkd.in/ga4xRkEu

I can chat about #portfolioschool accessibility all day! Thanks Authority Magazine for talking with me about how book180 is shaking up the #ad industry! #onlineprogram #onlineclasses #portfolioschool #adschool #femalefounders #partnerships