Meet some of the distinguished judges for the 9th Annual Shorty Impact Awards. Their dedication to recognizing impactful digital content is truly inspiring! 🌟 #ShortyImpact Haven't entered yet? Learn more: https://lnkd.in/ghBWSh7M Featuring: Tina Mulqueen, Kindred PR Trelanda L., Vision Edge Media Troy Scarlott, Horizon Media Victor Mattoni, BBDO Worldwide
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"With the fragmentation of the media landscape and the proliferation of channels, we have many more touchpoints to work with. And at Mediaplus, we know exactly what people are interested in and what makes them tick. We can build on this and develop plenty more smart creative media ideas." With Cannes Lions International Festival of Creativity this week, Mediaplus Group CEO Matthias Bruell Brüll and Global Creative Lead Maximilian Florian Schöngen talk about how creative media ideas are developed and the impact they have 💡 🧠 Working together with the creative media team at Mediaplus, we are able to create truly innovative ideas by using behavioural insights to understand consumers and what motivates them. You can read more on their secrets to creative media planning in their interview below 👇 #CreativeMediaPlanning
What are the secrets to creative media planning? 🤫 We know: It's no coincidence that #Mediaplus is the best independent agency in the global #WARC rankings and comes first in the #RECMA Creativity Report. 💬 In the #BestTrends interview, our CEO Matthias Bruell and Global Creative Lead Maximilian Florian Schöngen explain why creative media increases the impact of campaigns, how our media ideas are developed and what the future holds - especially with an eye on next week's Cannes Lions International Festival of Creativity. Read the full interview here: https://lnkd.in/dgbxkXwU #WeTalk #MPCreative
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Brand and creative strategist by default, marketing and innovation strategist by demand.
This view contrasts or challenges the basis of a trending book on culture that claims differentiation isn’t necessary for building brands that “move people.” That a product doesn’t have to be differentiated in function from category alternatives. But just key into “culture” to become a charismatic brand. Personally, I think both can be mutually inclusive in brand building - Solving problems that differentiate and being culturally relevant-and otherwise. When to do which should be primarily determined by market reality and thriving category dynamics. If I, however, must choose one over the other, Lucas Rodríguez POV here takes the win in this regard.
Ad agencies may be more useful trying to solve problems rather than obsess over trying to be part of culture. via Lucas Rodríguez
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Leads 💰 Love ❤️ Longevity 🎶 Aloha 🤙 Business Owners, I help you grow and scale. Entrepreneurial Couples, I help you capitalize on your unfair advantage. Health and Wellness, I'm all in.
#YouTube #Shorts #advertising is on fire right now. We are seeing amazing results in our campaigns. The ad creative IS the variable paired with a dedicated landing page, follow-up campaign, and personalization. Great article YouTube Advertisers
We sat down with creator and CEO of VaynerMedia Gary Vaynerchuk, the CCO of Ogilvy New York Samira Ansari, and the Global CCO of WPP Rob Reilly, to get their pro tips for best-in-class creative on YouTube. Find out how they're using YouTube to tell incredible stories. Watch the full discussion here: https://lnkd.in/eZwubhqp
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If you want to transform how you work with your agency partners than watch this. This series of short films explain how some of the smartest brands in the world are reinventing their operating models to transform the work they do with their agencies. Wavemaker's Anna Hickey and MediaSense's Ryan Kangisser kickstart the discussion.... #positiveprovocation #growfearless
Kicking off our video series The Mechanisms that Matter: Inside New Media Agency Models, WPP's Global Client Lead and Wavemaker Global Client President, Anna Hickey talks to MediaSense’s Ryan Kangisser about the radical new operating models that media agencies are building for global clients. Bespoke, networked and focused on performance, not platitudes, these futuristic models are already delivering sleeker collaboration and faster growth. 👇
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David Ogilvy's words urge us to dream big and aim high. Instead of settling for mediocrity, strive for excellence and aspire to join the ranks of the extraordinary. Keep the inspiration flowing! Subscribe to our newsletter now. Click the link in our bio to stay updated with the latest content, tips, and insights. #DreamBig #AimHigh #FirstPriorityServices #VirtualAssistant #MarketingSolutions #DigitalMarketingAgency
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Our Chief Transformation Officer, Sue Unerman, shared her insights this week with Campaign Magazine UK on why the UK ad game needs a global perspective. From Gen Z's global outlook to tapping into worldwide talent for innovation, and steering clear of tribalism—it's all in there! 🌍💬 Check out Sue's take on the ever-evolving ad industry and why thinking beyond borders is the key to unlocking innovation and growth. 🚀 Read the full article here 👉https://bit.ly/3FWOS16 #GlobalAdInsights #InnovationUnleashed #BreakThroughThinking #NewCommunicationsEconomy
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Chief Growth Office (CGO)- GroupM South Africa. Passionate about people, communication, innovation and technology. Voted #1 Most Admired Media Agency Professional in South Africa 2022/23(SCOPEN)
Change is inevitable. Never in the history of media, data and technology have we seen such rapid advancement in this change than over the past 24 months. These three once very separate streams are at a point of natural convergence. This has resulted in a step change in how we gear for the data-informed consumer-centric future. In this first instalment, WPP's video Series The Mechanisms that Matter takes a look at what this change looks like for media agencies. #growfearless
Kicking off our video series The Mechanisms that Matter: Inside New Media Agency Models, WPP's Global Client Lead and Wavemaker Global Client President, Anna Hickey talks to MediaSense’s Ryan Kangisser about the radical new operating models that media agencies are building for global clients. Bespoke, networked and focused on performance, not platitudes, these futuristic models are already delivering sleeker collaboration and faster growth. 👇
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🤔 What are the media industry's biggest misconceptions about news publishing? Sian Whitnall and Laura Nice, Co-CEOs at OMD Australia spoke to B&T recently for the ThinkNewsBrands video series titled 'Burning Questions: Agency Perspectives'. They shared their views on pertinent topics concerning the news publishing media, opportunities for agencies and brands, and how OMD is evolving and adapting to the changing landscape. 👀 Watch the interviews here: https://lnkd.in/dGHMhH9p #advertising #publishing
OMD Co-CEOs Sian Whitnall and Laura Nice recently spoke to B&T for ThinkNewsBrands’ video series ‘Burning Questions: Agency Perspectives’. Here they discussed important topics related to news publishing media, the opportunities for agencies and brands, the misconceptions around news, and how OMD evolves and adapts to the changing news landscape. Be sure to watch the interview here! https://lnkd.in/dGHMhH9p
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System1 adding value & insight as always with a touch of Andrew Tindall's distinctive humour (shitmuncher = light buyers). Refreshing to get real insights with a dose of humour and humanity. If you a marketeer not following System1 and Andrew Tindall - I recommend you do now. #CreativityMatters #MarketingEffectiveness #HumourInAdvertising #Cannes2024 #System1 #BrandBuilding
The World’s Best Ads & Why They Work | SVP @ System1 | Marketing Effectiveness
Cannes Lions 2024 ads tested with real consumers. Which winners are loved, and which shortlisted campaigns did the judges miss? This week in The Drum, I'm sharing the only opinion that matters - the consumers. Testing the Lion winners and shortlist with 15,000 of advertising's real stakeholder. System1 testing shows it's one of the most effective batches of creative awards in years, largely down to humour making a triumphant return. It's a stark reminder of the fundamental role of marketing: championing the shitmuncher (my affectionate technical term for "light buyer"). Congrats adam&eveDDB, Mother, Wieden + Kennedy and Saatchi & Saatchi. See all the ads, research and findings in my new column here: https://lnkd.in/e8ASmZrG
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