Shorty Awards’ Post

Marketing to food, restaurant, or retail decision-makers? Consumers have hit their limit on inflated goods, forcing leaders to get creative. See how they're navigating this — and all of today's most pertinent issues. Access Audience Snapshots: bit.ly/3Usl18R #audiencedata #marketingdata #foodmarketing #retailmarketing

The Shorty Awards just released their finalists for their 2024 awards. It's always a great experience being part of the jury, and I am very happy that my favorite entries made the cut. It's great to see our 'History of the World Pt II' Digital Activation keep getting love (no I did not judge that category!). As social keeps moving at the speed of culture, these awards are becoming more important than ever. Hope we as an industry can keep focusing on campaigns and ads that are relevant/fun/entertaining/thought provoking, instead of content that feels like wallpaper. If you want to check some creative work: https://lnkd.in/ed7zE57P :)

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👋🏽 Have questions about social media, video content, going Live, or even our business? 📣 Ask away! Let’s chat in the comments.👇🏽 I’m here to mix it up in your feed and be transparent in sharing my resources to help your wine business succeed. Once a week, I will have open office hours where we can jump on LIVE call and you can ask questions for FREE. 🎥 Interested in joining me on Thursday March 28th at 1:00 pm EST? Comment below and I’ll send you the link. #winemarketing #winebusiness #wineindustry #winecommunity

In the March 26 issue of Food Business News read about Unilever's plan to exit the #icecream business, the potential for a PepsiCo rebound and McDonald's quest for a "best #burger." #foodindustry

In the May 7 issue of Food Business News stay updated on the global #cocoa market, read about a possible McDonald's value platform and discover how #plantbased concentrates may act like a 'culinary Swiss army knife.' #foodindustry

🎥🔔 Thrilled to share my newest video with all my LinkedIn connections! If you enjoy it, I'd greatly appreciate your support – give it a thumbs up, hit the subscribe button, and spread the word. Stay tuned for more valuable content, and remember to enable notifications so you don't miss a thing! 📢👍 Check out my latest video: https://lnkd.in/dqMxPKhG #NewVideoRelease #EngageAndInspire #FollowForUpdates #StayInformed #TurnOnNotifications

Did you know today was National Carbonara Day? Are you an Italian Restaurant not letting people know it's Carbonara Day on Social Media? We might have the solution for you... Contact us today, and we'll share our content planning process with you! #NationalCarbonaraDay #ContentPlan

🤔 After launching a controversial campaign, a well-known beverage company swiftly pivoted its strategy based on public sentiment, turning potential backlash into a marketing win. With EventRegistry.org, you can harness the same power of sentiment analysis to gauge public reaction across news outlets in real-time. This feature allows for a nuanced understanding of your brand’s reception, guiding your communication strategy with precision. Have you ever had to pivot based on public sentiment? #SentimentAnalysis #BrandReputation 😄😡

Your brand's social media audience craves authentic and personable content, not constant sales pitches. Let me illustrate with a recent success story: 💡 Chef Justin and I decided to give a glimpse into the Benchmark kitchen by mic’ing him up during service, capturing the real essence of working on the line. 👨💻 I condensed this 22-minute video into an engaging Instagram reel, featuring snippets of his commentary. 📈 The result? High engagement from faculty, students, and industry professionals! With over 100k views and a 4.6% engagement rate, it's clear that showcasing behind-the-scenes moments resonates more than promotional posts. Let's focus on authenticity for lasting results! Check out the reel for yourself⤵️