Shorty Awards’ Post

Keynote presentation! 🎤 Lauren Dick, Executive Director, Media & Data Services, took to the stage at IAB Europe Interact this morning to deliver her #keynote presentation and answer the question 'Is it Time to Build a New Playbook for Digital Publishing?', followed by an insightful panel with Francesco Barbarani and Karen Nahum. Did you catch Lauren's talk? Let us know what you thought 👇 #Interact24 #publishing #digital #media #advertising

This view contrasts or challenges the basis of a trending book on culture that claims differentiation isn’t necessary for building brands that “move people.” That a product doesn’t have to be differentiated in function from category alternatives. But just key into “culture” to become a charismatic brand. Personally, I think both can be mutually inclusive in brand building - Solving problems that differentiate and being culturally relevant-and otherwise. When to do which should be primarily determined by market reality and thriving category dynamics. If I, however, must choose one over the other, Lucas Rodríguez POV here takes the win in this regard.

🎥 X's Video-First Revolution: 5 Exclusive Shows Transforming Digital Media! 🌐 Dive into how X's new strategy and exclusive content are reshaping the digital landscape. #VideoFirst #DigitalMedia #BlazebridgeAcademy

Congratulations to the winners of Best Local Website! Sponsored by Newspack, this award recognizes the best all-around local media websites. Large media companies (more than 15 media brands such as TV stations or newspapers) 1st Place - Richmond Times-Dispatch - richmond.com Judge's comments: This is an organization that is truly leveraging ominchannel customer engagement and creating relevance and impact in through platforms that are reaching audiences everywhere they are. It's incredibly impressive to see how The Times-Dispatch dived in head first to create a studio with the tech and talent capabilities to compete with broadcast outlets anywhere. This is a modela and an organization to follow. 2nd Place - Cox Media Group - WSB-TV www.wsbtv.com Small-medium companies (15 or fewer media brands such as TV stations or newspapers) 1st Place - PublicSource - https://lnkd.in/gEPP9S2k Judge's comments: A refreshing entry focused not only on the growth metrics (time on site, number of pageviews and revenue), but on partnership and collaboration in storytelling and community impact, which is what local journalism is all about. I particularly loved reading that Public Source holds a core value of "collaboration for the common good,"and that they demonstrated significant partnerships in the last year. This is the model that wins at the end of the day. 2nd Place- Georges Media Group (NOLA.com) https://www.nola.com/ 3rd Place - The Dallas Weekly dallasweekly.com

Come along to what should be a really interesting discussion.

Continuing our predictions content take over is Business Director Bethan Gibson, with her top five media trends you need to watch out for this year. Read more here: https://lnkd.in/ea5ySTHV #2024predictions #2024trends #mediatrends #mediapredictions #digitalmarketingpredictions #digitalmarketingagency 

🚀 Discover What Makes a Story Newsworthy! 📰 Dive into the essential elements that transform your association's updates into headline-worthy news. Learn to assess timeliness, relevance, impact and uniqueness to ensure your content resonates both in trade publications and on the national stage. Perfect for association communicators looking to sharpen their news sense and elevate their media strategy! 👉 Read now for actionable insights: https://loom.ly/ZCaYSx8 #Newsworthiness #AssociationCommunicators #MediaStrategy #PublicRelations

In today's digital age, unbiased media seems like a relic of the past. But what does that mean for us? Conflict-driven content and click-throughs reign supreme, shaping our perceptions and values more than ever before. Break free from the cycle of mindless consumption with Charlie Clark today: https://bit.ly/3IcAD9z

Lars K Jensen spoke at our Festival last year about his bridge role and how he implemented user needs (and ultimately changed the culture of working) at Berlingske Media, here are his top tips: > User needs are a set of defined needs – he recommends a more general set of needs which you can then break into smaller ones in a sub-layer during analysis, for instance. > If you know someone working with user needs, don’t ask them what the data showed. Instead, ask them what they learned during analyzing and implementing user needs; what would they not do and what would they happily do all over again? > Get support and buy-in from top management and find a narrative and stick with it. > Remain curious and understand what success means to your colleagues. > Start small. A small, well defined analysis can get you far and will only enrich later conversations on user needs, journalism and user engagement. But think about what you want to measure. Pageviews are easy to measure – but easy to dismiss and can easily lead to speculation. Think of adding more qualitative measures and maybe there are some conversions or sign-ups you can add to the mix as well. > Communicate, communicate, communicate. Lars started an internal newsletter for example > Think about where to put the responsibility for user needs. It could be in a bridge role, as that can also decrease the amount of moving parts in the equation – and take some stress of a busy newsroom. > Ultimately, make sure that you know why you want to work with user needs. More in Lars' in-depth article on The Audiencers: https://lnkd.in/eQSeTCzt

🎙 Find out what the media actually wants from business. 🎧 Listen here: https://lnkd.in/e8Y2BHcy Katie Gabriel, PR specialist and head of Instinctif’s AI-powered agency FLETA, chats with Damian Reece, Instinctif’s media guru and former business editor at The Telegraph. They delve into the relationship between media and business, exploring the fundamental misunderstandings and best practices for effective communication. #MediaInsights #BusinessCommunication #PRStrategies