Shorty Awards’ Post

Keynote presentation! 🎤 Lauren Dick, Executive Director, Media & Data Services, took to the stage at IAB Europe Interact this morning to deliver her #keynote presentation and answer the question 'Is it Time to Build a New Playbook for Digital Publishing?', followed by an insightful panel with Francesco Barbarani and Karen Nahum. Did you catch Lauren's talk? Let us know what you thought 👇 #Interact24 #publishing #digital #media #advertising

This view contrasts or challenges the basis of a trending book on culture that claims differentiation isn’t necessary for building brands that “move people.” That a product doesn’t have to be differentiated in function from category alternatives. But just key into “culture” to become a charismatic brand. Personally, I think both can be mutually inclusive in brand building - Solving problems that differentiate and being culturally relevant-and otherwise. When to do which should be primarily determined by market reality and thriving category dynamics. If I, however, must choose one over the other, Lucas Rodríguez POV here takes the win in this regard.

Explore the intricate dynamics of brand support in today's news ecosystem. 📰 Hear from industry leaders The Rebooting's Brian Morrissey , GroupM's Kate S., Outbrain's David Kostman, and Johanna Mayer-Jones from The Washington Post: https://lnkd.in/eFW7pquP They highlighted the importance of viewing news as a diverse category, segmented into different verticals for more effective advertising. The shift towards performance marketing and the need to prove value to advertisers were also key topics. This conversation underscores the crucial role of trusted journalism in our society and the potential for innovative approaches in news advertising. _ #GroupMCannes

Relive the insightful discussions of AdMeet 2.0 - Clients VS Agencies! Discover how it raised thought-provoking questions to industry leaders, igniting conversations on the future of advertising collaboration. Article: https://lnkd.in/eQW52ywW

Boom! Number Five. In the World. Most creative agency.   The Drum World Creative Rankings are definitive. They are based on the number and type of creative awards won by agencies throughout 2023. They measure impact. They measure scale. The Drum researchers log every relevant award across 12 months, plus the credits attached to them, and then rank the agencies, the creative directors and the networks based on that number. They use an algorithm to account for the different tiers of awards. The rankings is a reflection on what the industry at large thinks of the work. Proof the magic happens when our specialisms collide - be that advertising, PR, Influence, behavioural science, health or experience. #borderlesscreativity

How can algorithms help connect diverse content with specific audiences? Deloitte's new report explains. #DigitalMediaTrends #DMT2024 #TMTTrends https://deloi.tt/3XBxE3M

2024 #Digital #Media Trends provided by #Deloitte A quite good read if you want to evolve and emerge in a fast-changing media market: - The avalanche of available content is no longer the answer. - Trust can only be achieved through human embodiment. - Productions must imperatively represent diversity https://lnkd.in/ezAycB_3

Our first webinar in partnership with Function Point! 🤩 For insightful data on a successful 2024, watch the recording🚀👇

Exciting news! We've revamped our pricing to give you more value and flexibility. Discover TrulyDigital Media®'s new rates and take your projects to the next level! 📊✨ #AffordableContent #TrulyDigital