Shopper Foundry’s Post

🍬 Shrinkflation Alert: Halloween Shoppers Keep a Close Eye on Sweet Treats 🍬 In the face of rising inflation, some brands are opting to reduce product sizes instead of hiking prices - a tactic that has yet to escape the notice of discerning consumers, especially during the Halloween season when the hunt for the best candy deals is on. This scrutiny intensifies during Halloween, a prime time for candy deals. Brands offering Halloween goodies should prioritize transparency regarding product sizes to maintain trust. Failing to do so could deter potential customers. Here are some points on how to trick shrinkflation away: 🎃 Communicate any changes in product size. 🎃 Enhance customer value with added services like complimentary shipping or gift wrapping. 🎃 Engage with consumers on social media, a hotspot for deal-seekers. Make your treats stand out for the right reasons this spooky season. https://lnkd.in/gb5M9Ncb #halloween #shrinkflation #halloween2023

Trick or Treat? 🎃 🛒 Halloween is just around the corner, and retailers are bringing the spooky season to life in their leaflets! 📰 You would say shops are full of Halloween specials, but is it true? Do they really transform this theme into their offers, leaflets and promo products? We took a look at the retailers leaflets across all retail segments and only 14% of retailers are featuring Halloween themes in their leaflets. Those ones are turning their leaflets into a canvas of Halloween magic. What's your favorite Halloween campaign you've seen from retailers so far? Share your thoughts in the comments! 👇 Or tag your favorite retail brands that are nailing it this Halloween season! 🕷️🕯️ #HalloweenRetail #LeafletCampaigns #SpookySales #RetailMagic #HalloweenPromotions #Kimbino #Kimbinoinsights

Halloween is just around the corner, and according to a recent report by MediaPost, the National Retail Federation predicts a record-breaking $12.2 billion in spending this year. This is an increase from last year's $10.6 billion and shows that Halloween is becoming an increasingly popular holiday. The survey also reveals that 73% of consumers are expected to participate in some way, which presents a great opportunity for businesses. If you're looking to capture the attention of those who don't celebrate Halloween, consider offering products like natural brooms and cornucopias that can be used for a Harvest or OctoberFest theme. Additionally, online retailers like @orientaltrading offer religious Halloween products to cater to a wider market. #vm-club #training #retail #coaching #consulting #independentretail #independentretailer #indieretail #businessgrowth #merchandisingstrategy #visualmerchandising #storedesign #storedisplay #windowdisplay #windowdesign #storewindows #shopsmall #shoplocal #shopindependent #businessstrategy #retailisinthedetail #silentseller #merchandisingexpert #merchandisingmaven #freetrial #increasesales #increaseprofit #holidayretail #holidaydisplay#holidaymerchandising

🎃 Curious about what's haunting consumers' wallets this year? 👻 Here are 3 things you need to know to make sure you don't miss out on this year's most festive shoppers! 🛍️ Early Start: Shoppers started Halloween prep early this year. (Hint: this trend continues through Christmas so if your holiday campaigns aren't ready, it's time to get started!) 🏠 Home Haunting: High demand for spooky decor. Did you know that Americans will spend an average of $87 to decorate for Halloween this year and about 3 hours setting up their displays? 🍭 Candy Marvels: It looks like price is tricky when it comes to treats! Americans are shopping for price-focused deals this year. Most Americans plan on purchasing in grocery stores, and they plan on purchasing based on price. (Hint: Don't let price be the reason you lose a customer. We can help you monitor competitor price drops with our Digital Shelf analytics. Want to know more or talk about how we can help you turn spooky into spectacular? Comment 🎃 below for a free digital shelf report for your brand! #Halloween #ConsumerSpending #cpgindustry #brandmarketing #digitalshelf #campaignplanning #shoppermarketing

🎃 Bagging Bargains Alongside Candy Buckets: Halloween 2023 Scares Up $12.2 Billion in Spending 👻 Total #Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record of $10.6 billion. A record number of people (73%) will participate in Halloween-related activities this year!   🦇 Younger consumers are eager to begin their Halloween shopping, with more than half of those ages 25-44 planning to shop before or during September, Per this article. #Socialmedia continues to grow as a source of costume inspiration for younger consumers, as more people under 25 are turning to TikTok, Pinterest and Instagram for ideas. #RetailTrends #Ecommerce #Shopping #Logistics #UPSCapital

👻 Trick-or-Treat with eMarspro's Beat: Halloween's Knockin, Amazeballs Sales We're Rockin! 👻 Want to make your eCommerce biz a Halloween hit? Wondering what to sell and how to spook up your site? Curious about engaging customers and boo-sting sales effortlessly? Halloween is one of the biggest shopping occasions of the year, with consumers spending billions of dollars on costumes, decorations, and other Halloween-related items. If you have an eCommerce business, this is a great opportunity to boost your sales. 🎃 Products to Sell: 1- Halloween Smoke Machine 2- Halloween Costumes for all ages 3- LED Masks for a glowing twist on costumes 4- Pumpkin Spice Scented Candles  5- Glow-in-the-Dark Ghost Pendants 6- Pet Costumes for furry companions 👉 Discover the full guide for a fang-tastic Halloween sales season! Check it out in the comments. 🎃 Benefits of Implementing Halloween Marketing Strategies: 1- Increased sales and profits 2- More engaged customers 3- Stronger brand loyalty eCommerce businesses can join the fun and boost their sales by offering spooky products, embracing the spirit of the season, and implementing creative marketing strategies. 🔮 To get more updates like this, stay tuned with us! #Halloween #eCommerce #Sellers #DigitalMarketing

🎃 The holiday shopping season is inching closer, and we're here to unravel the magic behind the ideas, products, and strategies that retailers are crafting for a memorable season. When it comes to the holiday rush, #seasonalproducts often take centre stage, and a standout example is McDonald's bringing back 'Boo Buckets', a creative approach to infuse #FestiveRetailMagic into Halloween festivities. Available in four styles, their enchanting strategy unveils that these are more than just Halloween accessories, but are in fact thoughtfully crafted as collectibles, creating memorabilia and brand activation. This example from McDonald's serves as a compelling reminder that during the holiday season, retailers can elevate the ordinary to the extraordinary by turning products into cherished memories, or what we call #FestiveRetailMagic ✨ As we dive deeper into the holiday season, it's the perfect time to reflect on the unique ways your brand can create lasting impressions. What are your favourite seasonal products? #RetailStrategy #HolidayMagic #HalloweenRetail #HolidayTraditions #HolidaySpirit #TrickorTreat #HolidayShopping #seasonal #McDonalds

🍂 Reflecting on Halloween: Pricing Insights for Retailers & Brands 🍂 As the echoes of Halloween fade and we transition into the festive season, it's the perfect moment to reflect on our pricing strategies. Here are some key takeaways and insights: 🎃 Analyze Sales Data: Dive deep into your Halloween sales data. Which products were hits? Which ones stayed on the shelves? Use this information to refine future pricing and inventory decisions. 🎃Feedback is Gold: Engage with your customers. Ask for feedback on your pricing. Were they happy with the value they received? Their insights can guide your future strategies. 🎃Dynamic Pricing: Consider implementing dynamic pricing based on demand, especially for seasonal items. This can maximize profits and reduce leftover stock. 🎃Post-Holiday Sales: If you have leftover Halloween stock, think about bundling them with other products or offering them at a discounted rate. It's a great way to clear inventory and delight customers. 🎃Prepare for Next Year: Start planning for Halloween 2024! Early preparation allows for better deals with suppliers, more strategic pricing, and improved marketing campaigns. 🎃Broaden Your Horizon: While Halloween is a significant event, the end-of-year holidays are just around the corner. Use the lessons learned from Halloween to refine your pricing strategy for the upcoming festive season. 🛍️In the world of retail, every event, big or small, offers a learning opportunity. Let's take the insights from this Halloween and use them to create even more successful strategies in the future. 📈 #PostHalloweenReflections #Halloween

HALLOWEEN THEMED PRODUCTS HELP CAPITALISE ON SEASONAL SALES OPPORTUNITIES With the magazine market affected so heavily by seasonality, its always exciting to see the approaches taken by publishers to capitalise on key events. Total UK Halloween spending is estimated at over one billion British pounds for 2023*, and remains a key trading time for a number of retailers. The magazine industry is no different. Shoppers are keen to engage with all things spooky, and are looking for inspiration across a range of content ideas including costumes, food and decorations. With the festive and new year periods fast approaching, we're excited by the breadth of different products coming through the pipeline to cater to consumer demand. So what does your 2024 schedule look like? Are you making the most of the wider market trends and seasonal peaks? New product development remains crucial to overall market performance, industry growth and retaining category space at retail. So what are you waiting for? Review your back catalogues, look for gaps and follow those trends! *Sources: Statista #Halloween #Magazines #Publishing #UK #Innovation #Spooky

According to National Retail Federation, Halloween is a $12B industry in 2023. "Consumers plan to spend $3.9 billion on decorations for the holiday, $3.6 billion on candy, and $2 billion and $1.4 billion on adult and children’s costumes, respectively." 🎃 How can your business "Cash in" on Halloween? 🎃 Fang-tastic Promotions: Create Halloween-themed promotions, discounts, or bundles that appeal to your target audience. Everyone loves a good deal, and Halloween gives you a fun theme to tie in your offerings. Boo-tiful Content: Spice up your social media with Halloween-themed content. Share spooky stories, interesting facts, or even your employees' creative costumes. Engagement is the name of the game! Haunted Giveaways: Host a Halloween-themed giveaway or contest on your social platforms. Encourage your followers to participate and share their own Halloween moments. It's a great way to grow your audience and generate buzz. Creepy Collaborations: Partner with other businesses for joint Halloween promotions or events. This not only extends your reach but also fosters a sense of community. Eerie Email Marketing: Craft Halloween-themed email campaigns to remind your customers about your products or services. A creative and visually appealing email can draw attention and increase conversions. Spooky Decorations: Don't forget about your physical space. Decorate your storefront or office to create a fun and memorable experience for customers who visit. Remember, it's not just about the sales; it's about building a lasting connection with your customers and creating memorable experiences. Halloween provides a perfect backdrop for that! 🧟♂️🧛♀️ Embrace the spirit of Halloween, get creative, and watch your business "witch" to new heights! 🧙♂️🦇 How is your company getting into the Halloween spirit this year? Share your thoughts and ideas in the comments below! 👇👇👇 #HalloweenMarketing #BusinessGrowth #SpookySuccess #HalloweenFun #skedit #servicebusiness #plumbing #poolservice #poolindustry #swimmingpooldesign