Shitali Malviya’s Post

How do we use Google for business?(part-1)🙄🙄🙄 Google offers a variety of tools and services that businesses can use to grow and manage their operations. Here are some key ways to use Google for business: 1. Google My Business (GMB) Purpose: Helps businesses manage their online presence across Google, including Search and Maps. How to Use: Create or claim your business listing to appear in local searches, manage business details, hours, contact info, and respond to reviews. Benefits: Helps improve local SEO, attract more customers, and gain insights about customer behavior. 2. Google Ads Purpose: A pay-per-click advertising platform for displaying ads in Google search results, YouTube, and partner websites. How to Use: Set up campaigns to target specific keywords, locations, or demographics. Use tools like Google Ads Manager to track and optimize ad performance. Benefits: Increases visibility, drives traffic, and boosts conversions. 3. Google Analytics Purpose: Provides insights into website traffic and user behavior. How to Use: Set up Google Analytics to track visitors, monitor engagement, and evaluate marketing performance. You can integrate it with other Google tools like Google Ads for deeper insights. Benefits: Helps in making data-driven decisions, optimizing website performance, and improving customer experience. 4. Google Search Console Purpose: A free tool to monitor website health and performance in Google search results. How to Use: Verify your website and monitor indexing status, search traffic, and fix technical SEO issues. Benefits: Improves search rankings, monitors site errors, and enhances user experience. #googleadsexpert #googleadvertising #googleranking #digitalmarketing #googleranking

It's difficult to determine an exact number of searches that occur on Google every minute, as this can vary widely depending on a variety of factors, including the time of day, the day of the week, and current events or trends. However, it's generally accepted that there are a massive number of searches conducted on Google every minute. According to data from Internet Live Stats, as of 2021, Google processes over 3.5 billion searches per day on average, which works out to roughly 40,000 searches per second. Based on these figures, it's possible to estimate that there are around 2.4 million searches every minute on Google. However, it's important to note that this figure is an estimate, and the actual number of searches that occur on Google every minute can vary widely depending on a variety of factors. Additionally, it's worth noting that the number of searches on Google is just one piece of the larger picture when it comes to online search and user behavior, and businesses and website owners should take a holistic approach to their online marketing strategy in order to effectively reach and engage with their target audience.

Did you know 51% of your ad spend could be hidden? ❌🔎 Google often categorizes a significant portion of search terms as "other," leaving you with limited visibility into where your budget is really going. This makes it harder to optimize campaigns and identify negative keywords, potentially wasting a big chunk of your ad spend. Learn how you can overcome this gap in data. Read the full blog below ⬇️

Leverage the power of Google Maps to propel your business to new heights! Here's how: Claim and optimize your Google Business Profile: This tool is your gateway to Google Maps visibility. Ensure your profile is complete with accurate details like address, phone number, website, and high-quality photos. Encourage customer reviews: Positive reviews build trust and attract potential customers. Respond to both positive and negative reviews professionally, demonstrating your commitment to customer satisfaction. Post engaging content: Regularly update your profile with photos of your products, services, and team. Share special offers, upcoming events, and behind-the-scenes glimpses to keep your audience engaged. Target local keywords: Optimize your profile and website content with relevant keywords that local customers might use to search for businesses like yours. Run Google Maps Ads: Reach a targeted audience actively searching for nearby businesses. Tailor your ads to specific demographics and interests to maximize their effectiveness. By implementing these strategies, you can significantly improve your local search ranking and attract more customers through Google Maps. Remember, consistency is key! Regularly update your profile, engage with your audience, and analyze your insights to continuously refine your approach If you need more engagement in Google & Social Media, DM me I will help by giving you Organic growth. As a result, You will Receive more engagement. #sanjida_ashfee #citation #map #googleads #googlemap #mapping #citationoftheday #googleme #googleranking #mapmaking #googlebusiness #googlelocalguide #googleworkspace #marketingonline #digitalmarketing https://lnkd.in/eu6mdq83

 🚨 Attention Google Ads advertisers! 🚨 Google’s Consent Mode V2 becomes mandatory in Europe on March 6th. You need to act, if you want to continue collecting data with Google Analytics and Google Ads systems. 🔜 What happens if you don’t act on this? · Conversion data flow to Google Ads will stop. · Remarketing audiences will stop populating for Google Ads. · Demographic data will stop populating in GA4 · Google Ads’ enhanced conversions will stop working 🙌 But no worries! Mirka, our Digital Advertising and Analytics Specialist, has written an article on how to solve this issue. You find link to instructions on how to act in the comments ⬇ In case of further questions, send Mirka a DM and she will be happy to help 💛

Have you ever wondered what "unassigned traffic" means in GA-4 and why it shows up that way? 🤔 If you've looked at GA-4 data, you've probably seen it. Simply put, GA-4 marks traffic as unassigned when it can't determine where it came from—like Google ads, meta ads, or emails. To track it correctly, you need to set up UTM parameters. But it's not just about using UTMs; you must use them correctly. Many people make the mistake of creating their source and medium labels, which confuses things even more. To use UTMs effectively, stick with GA-4's default settings. For example, imagine a URL from a Facebook ad: https: // www.abc.com / book-maths-and-stats / ?utm_source=facebook&utm_medium=fb-ad&utm_campaign=pdf-book-campaign&utm_content=ad1. Here, 'fb-ad' isn't recognized by GA-4, so all traffic from this link gets labeled 'unassigned'. To fix this, adjust the UTM parameters like this: https: // www.abc.com / book-maths-and-stats / ?utm_source=facebook&utm_medium=paid&utm_campaign=pdf-book-campaign&utm_content=ad1. Now, 'paid' is a recognized traffic type, so GA-4 will categorize visits correctly under "Paid Social". To learn more about mastering UTM tracking, check out this helpful blog 👉 https://lnkd.in/gAWAdCnf #ga4 #utm #googleanalytics4

Google's Consent Mode v2 goes live in 20 days. Are your tags configured? 🫣 What will happen if you don't act? - Conversion data flow to Google Ads will stop. - Remarketing audiences will stop populating for Google Ads. - Demographic data will stop populating in GA4. - Google Ads enhanced conversions will stop working. Miles McNair shared this handy tip to check if your GA4 consent mode settings are in order. In GA4, go to Admin -> Property Settings -> Data Collection -> Data Streams -> Click open the data stream -> Open consent settings section. If your consent mode v2 setup is done and correct, you should see green checkmarks. If there is something wrong, or the setup is not there, you should see a gray marking or even a red warning sign. NOTE: the status might take a few days to change once you've done the consent mode implementation, so be patient. I've also noticed that the warning from Google Ads will disappear at the same time as the GA4 status turns green. #digitalmarketing #digimarkkinointi #googleads

Learn how you can overcome this gap in search data. Read the full blog below ⬇️

Unassigned Traffic in GA4 📊 Unassigned traffic in Google Analytics can be a headache for marketers, but it's not an insurmountable problem. This occurs when visitors reach your website from various platforms, and your UTM tags aren't set up correctly. Essentially, Google Analytics can't determine where these visitors are coming from, leading to sessions labeled as "unassigned" in your reports. 🔑 Importance of UTM Tags: UTM tags are vital for tracking the effectiveness of your marketing efforts. They help categorize traffic sources accurately, providing valuable insights into which campaigns are driving the most engagement and conversions. 💡 Tips for Avoiding Unassigned Traffic: Ensure you're using UTM tags correctly by following best practices. Double-check your tagging strategy, use consistent naming conventions, and avoid common mistakes like typos or missing parameters. #googleanalytics #dataanalytics #marketers #digitalmarketing #websitetraffic

🚀 Elevate Your Digital Presence with Expertise! 📈💻 🌐 Exciting News! As a seasoned professional in Google Ads, Facebook Ads, and Web Analytics, I'm thrilled to announce that I am here to supercharge your online success! 🔥 💡 Whether you're aiming to maximize your ROI through targeted Google Ads, create impactful campaigns on Facebook, or harness the power of data with web analytics, I've got you covered! 🚀 Let's transform your online strategy and drive results that matter. Explore the possibilities at https://lnkd.in/d9gPRxyZ and take your digital game to new heights! 🚀💼 #DigitalMarketing #GoogleAds #FacebookAds #WebAnalytics #OnlineSuccess #ROI #marketingstrategytips