Shiseido’s Post

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SHISEIDO's global brand, the iconic "Ultimune," is celebrating the10th anniversary of its inception in 2014. Since Ultimune’s inception, the unique value of "bringing out the natural beauty of the skin" founded on Shiseido's long-standing dermatological research has been continuously supported. Winning 252 beauty awards worldwide,* Ultimune continues to grow as a beauty serum loved by customers all over the world. To commemorate the 10th anniversary of "Ultimune," SHISEIDO has launched the "BELIEVE IN BEAUTY." campaign on July 1st, featuring Brand Ambassador Masami Nagasawa and popular Art Director Yuni Yoshida. "BELIEVE IN BEAUTY" Within everyone is a beautiful power. That's why ULTIMUNE opens the door to beauty that lies within the skin. It unleashes the potential of every individual. The overflow of energy becomes the power of one person, then another, moving people and the world forward in beauty. This is what we believe. Yuni Yoshida commented on this shoot in which flower petals such as those of camellias were laid out as, "I was able to imagine the ripple effect starting from a single drop representing not only the beauty of the skin, but also reaching many customers as a product, but I also made sure it would link well with the 10th anniversary visual." Go to the store and try out "Ultimune," the product that is continuously evolving with Shiseido's latest dermatological research! *Total number of awards worldwide from the original product launch in 2014. (as of December 2023) 資生堂のグローバルブランド、SHISEIDOの象徴的アイテム「アルティミューン」が2014年に誕生してから今年で10周年を迎えました。 誕生以来、資生堂の長年の皮ふ化学研究をベースにした「肌本来の美しさを引き出す」という独自価値が支持され続けており、世界252*のビューティーアワードを受賞するなど、今なお、世界中のお客さまから愛される美容液として成長しています。 「アルティミューン」誕生10周年を記念して、SHISEIDOはブランドアンバサダーの長澤まさみさんを起用し、人気アートディレクター吉田ユニさんとコラボレーションしたキャンペーン、「BELIEVE IN BEAUTY.」を7月1日よりスタートしました。 『BELIEVE IN BEAUTY.』 人は誰しも、美しい力を秘めている。 だからこそ ULTIMUNE は、肌の内に眠る、美しさの扉を開く。 その人それぞれの、可能性を解き放つ。 そうして溢れでたエネルギーが、ひとり、またひとりと誰かの力となって人を、世界を、美しく前進させると信じているから。 椿などの花びらを一枚一枚敷き詰めて描いた今回の撮影。 「一滴から始まる波紋は、肌の美しさだけでなく、多くのお客さまのもとへ商品が渡っていく様子もイメージができ、10周年のビジュアルとしてもしっかりリンクするように、こだわりをもって制作した」と吉田ユニさんはコメント。 資生堂の最新皮ふ化学研究で進化し続ける「アルティミューン」を、是非店頭でお試しください! *2014年に発売の初代商品からの全世界における累計受賞数(2023年12月時点) #SHISEIDO #ultimune #10thanniversary #believeinbeauty #アルティミューン

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    +1

It's incredible to see SHISEIDO celebrating the 10th anniversary of Ultimune!

Hendro Yustiawan

National Sales Manager Himecoto International Ex Combiphar|Ex Silkygirl|Ex Shiseido

1mo

Best of luck!

susanna passaro

Inside Sales Specialist presso FERCAM

1mo

Best of luck!

Patricia Richardson , M.D.

Surgeon, Educator & other areas of a Medical Practitioner including Rehabilitation

1mo

Well done! 💋

Katherine Morgan Thompson

Sophomore Honors Student at UNC Kenan-Flagler Business School

1mo

Exciting times!

Molham Hejaze

Supervisor في Tamer Logistics

1mo

Inspiring!

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