We’re excited to announce that Shiseido and Italian luxury fashion house Max Mara are entering into a long-term fragrance partnership, under which Shiseido will have the exclusive worldwide license to develop, produce, market, and distribute fragrances under the Max Mara brand. The agreed key terms of the partnership will be incorporated into a formal license agreement. The license will be managed by Shiseido EMEA, a consolidated subsidiary of Shiseido. Driven by its corporate mission, “BEAUTY INNOVATIONS FOR A BETTER WORLD,” Shiseido aspires to “Be a Global Winner with Our Heritage.” In recent years, the global fragrance market has been steadily expanding, and fragrances have become one of the growth drivers for Shiseido’s business in Europe, which has a focus on the fragrance business. Shiseido and Max Mara share their commitment to the highest standards of quality, innovation, and customer satisfaction. This new collaboration aims at expanding both companies’ global offering and leveraging their combined expertise to create and offer innovative products to consumers worldwide🌎 https://lnkd.in/gticSGUi 資生堂は、EMEA(ヨーロッパ・中東・アフリカ)地域本社を通じて、Max Mara社と長期的なパートナーシップに向け合意しました。今後、イタリアのラグジュアリーファッションブランドを展開するMax Mara社のフレグランス商品を、開発・生産・販売するためのグローバル独占ライセンス契約の正式な締結をします。 資生堂は、企業使命「BEAUTY INNOVATIONS FOR A BETTER WORLD(美の力でよりよい世界を)」のもと、「世界で勝てる日本発のグローバルビューティーカンパニー」を目指しています。昨今、フレグランス市場は、グローバルで堅調に拡大しており、フレグランスを事業の中心におく当社の欧州地域の成長ドライバーの一つとなっています。 資生堂とMax Mara社は、ともに最高水準の「品質」「イノベーション」「顧客満足」を追求し、今回の新たな提携により、世界中のお客さまへ革新的な商品をお届けし、事業のグローバル拡大を目指します🌎 #Shiseido #MaxMara #fregrance
Love this, fantastic update guaranteed success!!
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Congrats Shiseido! We looking forward for the first MaxMara frageances.
It's incredibly exciting to see how this partnership will lead to innovative products.
I'm exited about the amazing things that will come from this partnership! 🤩
Exciting news! The partnership between Shiseido and Max Mara for fragrances sounds like a perfect match.
Congrats
I’m about quality along with customer satisfaction, keep up the good work 👍🏾
Interesting
Executive Vice President Shiseido, Cle de Peau Beaute US & Head of Americas Digital Transformation at Shiseido
1moAmazing strides and exciting times for us