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Shiseido is delighted to bring its premium sunscreen brand ANESSA and anti-aging skincare brand ELIXIR to the China Beauty Expo in Shanghai this year. With continuous innovation on the ingredient/formula and technology fronts, the two brands continue to earn recognition and favor from consumers. At this year's expo, both brands presented a range of top products and new releases that address the common sun protection and anti-aging skincare needs, ultimately bringing consumers even more comprehensive options when it comes to their skincare. Shiseido China President & CEO Toshinobu Umetsu delivered a speech at the opening ceremony as the representative of more than 1,000 attending beauty companies. He emphasized that Shiseido will leverage the Expo to introduce new innovations to China while exploring new opportunities for collaboration with local partners. For more than 40 years, Shiseido China has been bringing high-quality products and services to Chinese consumers. Moving forward, it will continue its efforts to increase fans across the country. 今年上海で開催された #中国美容博覧会 (China Beauty Expo)にて、プレミアム日焼け止めブランド「#アネッサ 」とエイジングケア*ブランド「#エリクシール 」の出展を行いました。 この2ブランドは、成分・処方面および技術面における絶え間ない革新により、評価され続けています。今年の博覧会では紫外線対策やエイジングケア*といった、一般的なスキンケアのニーズに応えるさまざまな定番商品や新商品を発表。スキンケアの選択肢をさらに幅広いものにしました。 資生堂中国社長兼CEOの梅津利信は、1,000社を超える美容関連の参加企業の代表として開会式でスピーチを行いました。梅津は、資生堂がこの美容博覧会を通じて中国に新たなイノベーションを紹介するとともに、現地のパートナーとの新たな協業の機会を探っていくことを強調しました。 資生堂中国は40年以上にわたり、中国の皆さまに高品質の商品とサービスを提供してきました。今後も中国全土でファンを増やすべく、精進し続けて参ります。 *年齢に応じたうるおいケアのこと #chinabeautyexpo #elixir #anessa

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    +2

It's great to see ANESSA and ELIXIR leading with innovation and addressing skincare needs.

Luba Erickson

Product Manager and Brand Specialist for the cosmetics industry

3mo

I'm so impressed with Shiseido products' quality! And this is possibly a beginning of a new even higher quality level in skincare market.

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