Shiseido’s Post

Established in 1872 as a Western-style pharmacy in Japan, Shiseido is one of the oldest cosmetic brand and continues to lead the way in the beauty world. The oldest cosmetic brand didn't start with cosmetics in mind. Originally founded as a pharmacy, this brand has become a pioneer in the industry and offers a prime example of how to build a lasting legacy. Here’s a look at their remarkable journey: #Innovation: Introduced modern science and medicine to Japanese beauty practices. Combined traditional Eastern aesthetics with Western advancements. #KeysToSuccess: a) Unwavering commitment to quality. b) Groundbreaking developments in skincare products. c) Leadership in cosmetic research. d) Focus on high-quality ingredients and effective formulations. #NotableProduct: Ultimune Power Infusing Concentrate Its unique formula boosts the skin’s defense mechanisms. Highlights Shiseido’s ability to address contemporary skincare needs. #GlobalExpansionStrategy: a) Adapting to various markets while upholding core values. b) Merging Japanese heritage with global trends. c) Developing products that appeal to a wide audience. d) Strategic growth through expansions and acquisitions. #Shiseido’sLegacy: A perfect mix of tradition and innovation. Demonstrates that staying true to one's origins can lead to worldwide success. Adapts to change while preserving quality and heritage. Shiseido’s evolution from a simple pharmacy to a global beauty leader underscores the impact of consistent innovation and dedication to quality in achieving lasting success. Piyali Roy Oberoi

The oldest cosmetic brand wasn't even founded to become one. From starting as a pharmacy to serving as a pioneer, this one teaches how to be a legacy brand! Founded in 1872 as a Western-style pharmacy (Wikipedia, the Free Encyclopedia) Shiseido from Japan is the first cosmetic brand that continues to pioneer the cosmetic world. Here's their journey: 1. Innovation: • First to bring modern science and medicine to Japanese beauty • Merged traditional Eastern aesthetics with Western advancements 2. Keys to success: a) Consistency and commitment to quality b) Revolutionary skincare product development c) Leadership in cosmetic research d) Dedication to high-quality ingredients and effective formulations 3. Best-selling product example: Ultimune Power Infusing Concentrate • Launched in 2014 • One bottle sold every 13 seconds worldwide (shiseido) • Unique formula strengthens skin's defense mechanisms • Demonstrates Shiseido's ability to meet modern skincare needs 4. Global expansion strategy: a) Adapting to diverse markets while maintaining core values b) Blending Japanese heritage with international trends c) Creating products appealing to a broad audience d) Strategic expansions and acquisitions to grow global footprint 5. Shiseido's legacy: • Perfect blend of tradition and innovation • Proof that staying true to roots can lead to global success • Ability to adapt while maintaining quality and heritage Shiseido's story sets them apart in the competitive beauty industry. Their journey from a pharmacy to a global cosmetic powerhouse demonstrates the power of consistent innovation and quality. What other brands have you seen transform over time while staying true to their origins? #Beauty #Industry #Japan #Transformation #Innovation

<English follows> 海外Biz2-21　マーケティングミックス（4P戦略）の最後のPは、Promotionです。商品やサービスをどうやって告知・販促するかで、お客様とのコミュニケーション戦略とも呼ばれます。例えば、シニア向けのスキンケア化粧品なのに、若者にブレーク中の20代の女優さん👱♀️をそのPRに起用しても、成功したとしても長続きはしないでしょう。他のPだけではなく、ターゲットやポジションとの整合も大切です😎 The last P in the marketing mix (4P strategy) is Promotion. It is how you announce and promote your products and services. It is also called a customer communication strategy. For example, if your product is a skincare cosmetic for seniors, but you use an actress in her twenties who has a big break with young people to promote it, even if it is successful, it will not last long. It is important to align not only with the 4Ps, but also with the target and the position you are trying to build. #海外展開 #海外進出 #グローバル #市場調査 #無言フォロー大歓迎 #相互フォローします #フォロバ絶対 #global #trade #japan #follow #followback #followforfollowback #f4f

Masstige does not exist as a clearly defined product category. Consumers tend to shop across different price points depending on their needs. They essentially look for the strongest possible value for money: they could buy a very expensive technical anti-ageing serum as well as a low price cleanser, as long as the perceived value is consistent with the price they will pay for the expected benefit. Brands must always start by articulating their value proposition to consequently define pricing, packaging design, retail strategies and so on. #Skincare #ValueForMoney #BrandPositioning #Masstige

I'm curious - ever wondered about the secrets hidden within scents? Fragrance has always been a part of my daily routine, especially with skincare. But recently, I've kind of fallen down the rabbit hole of fragrances, and let me tell you, it's been quite the adventure! It all started when I attended the INCOS Bangkok trade show back in 2023. Hearing stories from different countries showcasing their natural perfumery strengths got me hooked. I mean, who knew there was so much more to discover? Let's take lavender, for example. Did you know people used it for more than just its lovely scent? Back in the day, it was prized for keeping things clean and fresh. From repelling bugs to masking odours, lavender was a go-to. No wonder it's still so popular today! That experience sparked a newfound fascination with fragrances, leading me to commit to exploring how ancient oils and essential oils influence those amazing scents we encounter every day. Along the way, I stumbled upon the complexities and uniqueness of the mānuka oil scent. It's been eye-opening, to say the least, especially when considering its potential in synergistic blends for enhancing health and well-being. I'm fascinated by how my aromatic journey keeps unfolding, and it's left me hungry to learn more. Feel free to share your experience with me, and let's see where this journey takes us next. 🌸🍃 #HerbalPerfumery #MānukaOil #FragrantJourney #NatureInspired #TherapeuticBenefits

The new chapter of AHC starts now

Looking to tackle dark necks quickly and easily? Check out this informative article! https://lnkd.in/emeMntQk Discover effective skincare tips and products for achieving a smoother, brighter neck. Say goodbye to dark spots and hello to confidence! #Skincare #BeautyTips #DarkNeckRemedy

Have you ever considered how skincare transcends its primary function and becomes a cultural ambassador? 🌏🧴 Take the phenomenal rise of K-beauty, which not only changed skincare routines but also brought South Korea into the global spotlight. This phenomenon goes beyond products; it’s about how a country’s skincare philosophy can influence global trends and cultural perceptions. The care, innovation, and heritage behind each product tell a story - a story of a nation’s values, traditions, and advancements in beauty science. Brands collaborating with cultural institutions, partaking in international events, or even engaging in educational initiatives that don't just market products but also share the rich heritage and science behind them, are furthering this phenomenon. What are your thoughts on the potential of skincare as a soft power tool in the global arena? Share your insights below! 💬 📸 : K-beauty brand Sulwhasoo #beautytrends #beautynews #beautyindustry 

Hey, beauty enthusiasts! Get ready to explore the dynamic world of the Indonesian beauty industry. In this episode, we're diving into one of the favorite dept store in Indonesia: SOGO! SOGO presents an unparalleled collection of the world's most sought-after international brands. Indulge in the latest innovations in skincare and cosmetics, meticulously curated to offer you world-class beauty products. SOGO offers tailored guidance and recommendations for every need. Where luxury meets expertise. Elevate your beauty journey today. Want to know more about department stores in Indonesia? Stay tuned for our next video! #Wayoutsolutions #beautyindustry #indonesianmarket

Stay tuned for the next chapter of our success story!