“Think of returns not as the end of the transaction but the start of the next one.” 🔥
Last week, I shared the importance of brands optimizing their returns process, especially as returns surge after peak holiday shopping events. This week, I’d like to double click on that with some key insights from Shippo’s data to underscore why this matters for your business growth. 1️⃣ Data point 1: Our data shows the biggest days for returns during the 2023 holiday season were—no surprise—November 28 (the day after Cyber Monday) and December 26 (the day after Christmas). 💡 Insight: Post-Cyber Monday returns are a prime opportunity for brands to act fast. Efficient return cycles are no longer just a cost-saving measure—they’re a competitive advantage. By quickly turning around returned items, you avoid dead stock, enhance inventory agility, and unlock opportunities to re-engage customers with tailored offers. This can turn a return into your next sale. 2️⃣ Data point 2: Even with a peak returns day in November, the month following Christmas still saw a 12% increase in returns compared to the month prior. By February, returns normalized, but the window for turning those returns into loyal, repeat customers had closed. 💡 Insight: The returns process is no longer just an operational hurdle; it’s part of the customer experience. Brands that invest in a seamless, fast, and customer-friendly returns process now are the ones that will win the loyalty of the post-holiday shopper. Think of returns not as the end of the transaction but the start of the next one. The businesses that succeed in 2025 will be those that treat post-holiday returns as a pivotal touchpoint to build deeper customer relationships. As we head into this holiday season, remember: optimizing your returns process is more than just good logistics—it’s a strategic growth lever. Use it to start 2025 strong.
