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Ready-to-drink (RTD) beverages are shaking up the market, but standing out requires more than a catchy name and a flashy can. Check out our latest insights on how to navigate this dynamic market and position your brand for success. AlixPartners #RTD #ConsumerTrends #ProductInnovation #MarketStrategy Kiersten Schierenbeck Bernardo Silva Steven Cobrin

When it comes to functional beverages, there are CLAIMS, and there are CATEGORIES, and it's important for brands and retailers to know how each can reflect the growth of a particular product segment, according to NielsenIQ's Jordan Moore, who spoke at ECRM's Beverage Session in Vegas earlier today. Claims refer to the general areas addressed by the functional beverage, such as energy, metabolism, weight loss/gain, etc. Categories refer to the segment in which those beverages fit, such as sports drink, soft drink, sparkling water, etc. Growth or loss in one area does not necessarily reflect groth or loss in another. For example, while brain health beverage sales overall may be declining, those in kombucha may be growing. So it's important to determine where a particular product lies within the spectrum. And while some functional beverages may have many claims, you can't go too crazy putting them all on your packaging. Teo seems to be the sweet spot, according to Jordan. Below Jordan shares some takeaways from her presentation with ECRM's Joseph Tarnowski! #beverage #wellness #consumerinsights #ecrmrangeme Marc S Santos Alessandra Andrade Balerini Meg Major Sarah Davidson Tyler B. Kurt R.

Are you aware of the trend predictions for the food and drink industry in 2024?💡📊 Some of our top trends for 2024 feature in Speciality Food's recent article. To read the article, please click here: https://ow.ly/pyT250QqYSw #ConsumerInsights #MarketResearch #TopTrends #2024Trends #FMCG

🌟 Europe Hard Seltzer Market on the Rise! 🌍🍹 Get FREE Sample Report - https://lnkd.in/gmv6XYFW The European hard seltzer market is bubbling over with opportunity! Valued at $17.04 billion in 2023, it’s expected to skyrocket to $44.5 billion by 2030, driven by health-conscious millennials and Gen Z who are seeking better-for-you alternatives to traditional alcoholic beverages. With a CAGR of 14.7%, this market is evolving fast, offering low-calorie, gluten-free options that perfectly blend wellness with enjoyment. The UK leads the way with 40% market share, while Germany and Eastern Europe are gaining ground. The trend is fueled by the off-trade channel, which holds 70% of the market, making these beverages easily accessible. 🌿 With innovative flavors, eco-friendly packaging, and influencer-driven social media campaigns, hard seltzers are not just a passing trend—they’re a refreshing shift in the beverage industry! Learn More @ https://lnkd.in/g8EZxu6P Key Market Players: White Claw Truly Bodega Bay™ Hard Seltzer | BCorp Certified Kopparbergs Bryggeri Fizzy Hop NÜTRL Vodka Smirnoff Seltzer Mikkeller Onda The Mike's Hard Lemonade Company and More #HardSeltzer #BeverageIndustry #HealthyLiving #Innovation #VirtueMarketResearch #MarketGrowth #EuropeTrends #Seltzer

In 2023 we saw ways that the beverage alcohol industry was impacted. As we make our way into 2024, there are some exciting developments that are starting to take shape. Our thought leaders are analyzing the change in consumption trends across the beverage alcohol industry and are seeing some surprising shifts across categories. 🌟 Hint: The rise in popularity of Ready to Drink products is creating a lasting impact on BevAl consumption, and carving out a fourth category of it's own. This fourth category is proving to be a friend to some alcohol segments and a foe to others as it leaves a lasting impact. Stay tuned to find out the impacts! Can’t wait? Come chat with us in person at this year's #C360 conference or contact us now, below: 👉 https://lnkd.in/g4-di_kQ #BevAl #ReadyToDrink #CategoryInsights

✨ Introducing the Effectus Drinks Trends Report 24/25 ✨ No longer mindlessly drinking or making unconsidered choices, the modern drinking consumer is becoming increasingly curious. The rise of premiumisation means consumers are happy to spend more, but in return they are seeking more - and this is manifesting as a wider and more authentic understanding of the origins, benefits and USP of their drink choices. In our drinks industry insights report for 2024, we deep dive into this Consumer Curiosity - how it will shape the future direction of the alcohol and beverage industry, and highlight the trends and innovations from across the globe set to shape each sector. Read the full report HERE: https://lnkd.in/eHEvxd4D    #Insights #Drinks #Beverage #TrendsReport #IndustryTrends #MarketingEffectiveness 

🍺 Almost 7 in 10 (67%) American adults drink alcohol, with wine (21%) and beer (20%) as their favorite drinks of choice. Yet 25% have reported decreasing their alcohol intake in the past 12 months, with non-alcoholic champagne/wine (22%) being the most consumed non-alcoholic option over the past quarter. Looking for more insights on how your consumers and the drinks sector are changing over time? Look no further 👀… Introducing YouGov Beer & Hard Seltzers CategoryView. Our new tool provides you with a 360-degree view of the marketplace. Combining brand, audience, and sector data, it makes it easier to track market trends, understand consumer preferences, and stay competitive 🚀. Want to learn how? Find out more here: 🔗 https://okt.to/irwokc

Consumption of no- and low-alcohol beverages is expected to grow by over 31% in 2024. Are you positioned to take advantage of this shift? Cultural Listening identified several key opportunities for businesses looking to capitalize on the trend: 🔥 Non-alcoholic spirits 🔥 THC-infused beverages 🔥 Sober bars #trends #culture #predictiveanalytics

Thirty years ago plus, Ready-To-Drink (RTD) as a category was understood to mean any alcoholic drink that was sold in packaging from which the consumer could directly drink. This quickly expanded to include any pre-mixed alcholic drinks as we saw extensions into bottled alcopops, canned gin & tonics and much more... Remember the Bacardi Breezer, anyone? As with most food and drink categories, the boundaries flex over time as a result of NPD and innovation; consumer preference; demand; fashion and fads. Non-alcoholic RTDs can be separated into dairy and non-dairy; with iced coffees, energy drinks, flavoured milks and iced teas all well-established products. Our consumer tracker The Story highlights some of the real and current challenges the Ready To Drink coffee category is having to deal with 👇 ❌ Rating high for volatility as consumers change their buying behaviour ✅ Low brand switching rates (positive news for some!) ❌ Rating top in our list of categories shoppers have chosen to stop buying altogether ❌ Rating high-mid for shoppers changing their behaviour for promotion-only purchases, brand-switching and cheaper alternatives ❌ Rating high for susceptibility to shrinkflation if serve sizes get smaller #shopperbehaviour #readytodrinkcategory #consumerinsight

Unlocking the Trends: RTD festive drinks surge in popularity! Discover why ready-to-drink (RTD) beverages are capturing the market’s attention, offering convenience, affordability, and a burst of flavour! Dive into the latest consumer research conducted by MANE’s CI experts, revealing the driving forces behind this explosive growth. Stay ahead of the curve with insights into flavour innovation and consumer preferences in the evolving world of RTD beverages. #trendcapture #MANEGroup #foodtrends #foodandbeverage #experiencelife #consumerinsight #RTD #FestiveTrends #FlavourInnovation #MANEInsights