As the Queensland Symphony Orchestra's recent AI-generated ad debacle shows, even the most cutting-edge technology needs a human in the loop.
While AI offers exciting possibilities, it's crucial to remember that it's a tool, not a replacement for human judgment and creativity.
Just like any new technology, AI must be implemented responsibly and ethically, considering its impact on our customers and brand image. We can't simply throw AI at a problem and expect a perfect solution. Your brand might even be negatively impacted by it's use - if it doesn't align to your vision or customer beliefs.
AI should augment, not replace. Here's a few things to consider as you think about implementing AI:
1. Maintain control and oversight: Established review processes are essential to ensure the quality and appropriateness of AI-generated content. If you don't have review processes, now's the time to start building them.
2. Prioritize human expertise: Don't underestimate the value of human creativity, judgment, and customer knowledge. Don't do something because "AI said so", we've seen what happens when people follow Google maps blindly...
3. Use AI ethically: Be mindful of potential biases and ensure AI is used in a way that aligns with your company's values. Yes this is a real thing, consider that Google disabled image generation in Gemini just because of this.
Making AI tools available is important, they're too widespread (and helpful) to ignore. Doing so with the necassary safeguards & training is equally important.
What processes are you considering to accommodate AI at work?
#AI #technology #responsibility #ethics #business
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