In an exclusive livestream from the #WhartonForum in São Paulo, Brazil, tune in for a compelling conversation on building global brands with Gerrit Meier, Managing Director and Head of National Football League (NFL) International, and Wharton Dean Erika James and Vice Dean of Wharton AI & Analytics Initiative Eric Bradlow. We will explore how these global industry leaders are expanding their brands internationally while leveraging data, technology, and strategic engagement. Watch as they discuss the challenges and opportunities they face in new markets, and innovative approaches to building strong, lasting fan and alumni communities worldwide.