Shan Patel’s Post

View profile for Shan Patel, graphic

Deputy Director & Head of Data Engineering

AI has also helped to prove that data isn’t just numbers these days!   Don’t get me wrong – it all boils down to binary numbers in the end but now with the power of AI, there’s something called ‘Sentiment Analysis’   By using AI-driven sentiment analysis, we can now gauge public perception and sentiment surrounding a product, brand, or topic. Visualizing these sentiment trends over time can help your business adapt your strategy based on feedback from your customers, including their preferences.   Scary right? But so powerful! You can tailor marketing campaigns and your products based on how your customers feel about your products and services, giving you a competitive edge because you’re triggering emotions in your customers!   If you’d like to find out more about sentiment analysis give me a shout. If you want to know more about customer triggers, give my wife Reena Patel at You and Your Story shout…   #data #sentiment #emotion  

To view or add a comment, sign in