How to Watch The Macy’s Day Parade Live Online
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Vice President of Sales, passionate about assisting clients in improving direct mail response rates and ROI. Idea Generator, Solutions provider who optimizes marketing and business communications
Wishing you and yours a Happy Thanksgiving! Check out this brief video clip of the Macy’s Parade
MACYS THANKSGIVING DAY PARADE HIGHLIGHTS
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Founder/CEO of Belle Box Co. | Strategic Gifting Partner | Retail & Merchandising Expert | Transforming brands with curated, impactful gifting | Boosting companies’ ROI with industry-leading retail strategy & consulting
This article comes out on the heels of a post I made yesterday. Not directly related- but outside of the ever evolving retail landscape and the move to shop online as Matt Garfield stated, department stores such as Macy's have been known to offer a vast amount of categories and sku's and a more than confusing promo pricing strategy. This almost always leads to an overwhelming shopping experience for the customer- especially if you are trying to attract a digitally savvy consumer as a way to evolve. More consumers are choosing quality over quantity and brands and companies that are experts in their specific niche. That niche💡, however, could be anything as long as its claimed, proven, and executed with excellence. ➡️ From a product category, to specific manufacturing processes, to their in store experiences, all the way to offering amazing value at the right time at the right prices ** 😉 aka off price. Cheering Tony Spring and the Macy's team on as they build their bold new chapter. Amy Pocsik Brenda M. Salamone Sally Marrer Meghan Houle, ACC #retailstrategy #retailinnovation
With Macy’s closing 150 locations, is the department store going the way of the dinosaur?
marketwatch.com
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Business leader | Digital Marketing, Ad tech, Monetisation, Product & Partnerships | Start-up advisor | Past - media.net, Disney+ hotstar, Autocar/Haymarket Media
𝗛𝗼𝘄 𝗠𝗮𝗰𝘆'𝘀 𝗥𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱 𝗦𝗮𝗻𝘁𝗮 𝗖𝗹𝗮𝘂𝘀 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Macy's is a brand that is synonymous with American Christmas traditions. Every year, millions of people tune in to watch the Macy's Thanksgiving Day Parade, which features the iconic arrival of Santa Claus. But did you know that Macy's played a key role in shaping the modern image of Santa Claus as we know it today? Back in the 19th century, Santa Claus was depicted in various ways, from a stern-looking bishop to a jolly elf. In 1862, Macy's hired Thomas Nast, a famous cartoonist, to draw Santa Claus for its holiday advertisements. Nast drew Santa as a plump, bearded man in a red suit, inspired by the poem "A Visit from St. Nicholas" by Clement Clarke Moore. Nast's illustrations became widely popular and influenced other artists and advertisers. This is how Santa took the form of jolly old man that we recognise today. In 1924, Macy's launched its first Thanksgiving Day Parade, featuring floats, balloons, and live animals. The parade ended with Santa Claus arriving on a sleigh, greeted by thousands of cheering children. This tradition established Santa as the symbol of the holiday season and the star of the parade. Even now, Macy's continues to surprise and reimagine Santa with a twist. Here is their newest commercial about a little boy who is on a mission to find the perfect gift for Santa. Macy's has proven that it knows how to reinvent Santa Claus for marketing, while staying true to its heritage and values. Do you believe in Santa now? What is your favourite origin story? #HappyHolidays #marketing #advertising #Christmas #Santa #Macys #SantaClaus #digital #digitalmarketing
Macy’s Holiday Commercial 2023 | Hey, Santa
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Powerful ad and remarkable that it is for a single business as opposed to a large chain - https://lnkd.in/gHrM3pxB
Founder & Owner | LoveBelfast the pulse of Belfast, Dublin, Liverpool and Malta | Your daily dose of news & entertainment from the heart of the cities 🏒OFFICIAL SPONSOR OF THE BELFAST GIANTS
Major retailers like Marks and Spencer and John Lewis have been significantly outperformed by the emotionally impactful advertisement from Charlies Bar in Enniskillen. Concluding the ad with a quote from W.B. Yeats was a stroke of genius. Is there a way to get this ad nominated for an Oscar? It certainly deserves it. #northernireland #enniskillen #christmas
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Want to know the ultimate guide to the Macy's Thanksgiving Day Parade? SET uses these tips and tricks plus more to ensure one of your top bucket list items is crossed off successfully. Read below to 'know before you go!' https://lnkd.in/ehKZeJCq
The Ultimate Guide to Macy’s Thanksgiving Day Parade — Including the Best Places to Watch
travelandleisure.com
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One sure way to tell if a local celebration is coming up is to observe a grocery store. Whether you know which national festivity is coming up or not, you'll be able to spot a pattern: similar colors, similar characters - red for love and Valentine's Day, ghosts for Halloween, flags for independence and national days. But how do retailers know how to prepare their merchandise? Scott Heyer's written an easily digestible yet insightful article about the topic in Retail World Magazine, take a look at pp. 50-51! #Insight #Retail
Seasonal Merchandize Planning
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The Power of Play in Product Design, demonstrated by Gymshark 🦈 In the dynamic world of design, integrating play into the design thinking process is a game-changer. Here's why: 🌟 Boosts Creativity Play breaks down mental barriers, sparking unique ideas and innovative solutions. 🤝 Enhances Collaboration A playful environment encourages open communication and teamwork, essential for successful projects. 🔍 Improves Problem-Solving Experimentation through play allows designers to refine ideas without fear of failure. Embrace play in your design process to unlock creativity and drive innovation. Let's make design fun and impactful!
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Stay Tuned ..
Sneak peek from our newest store at District 5! It's truly a privilege to be involved in this project, where we're dedicated to bringing our new brand identity, innovative concept, and exceptional customer experience to life. The journey has been filled with excitement, and hard work, and we can't wait to share the exciting results with all of you. Stay tuned as we countdown to the grand opening on July 3rd - we look forward to celebrating this special moment together!
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Director of Partnerships @ Grüns | Founder, The Branded Moment | Creator Sharing Brand Case Studies, Trends, & Insights
Fun Fact: Macy's was not the first department store to have a Thanksgiving Day Parade. ⬇ Let's talk about the rise and fall of the Gimbel's Thanksgiving Day Parade. In 1920, Gimbels, a Philadelphia department store, created a Thanksgiving Day Parade to promote their new 'Toyland' exhibit. They used it as a way to decree the beginning of the holiday shopping season. By 1939, the Gimbels' Thanksgiving Day Parade had half a million attendees. In the 1940s, the parade adapted to be very patriotic due to WWII. The Parade continued to evolve in the 1950s, 60s, and 70s, bringing along iconic balloons Mickey Mouse, Fred Flintstone, and Popeye. In the 1970s, it became clear that Gimbels, the store, could not keep up physically. In 1973, the store had fallen far from the top and was acquired by British-American Tobacco. In 1986, BAT determined that, after acquiring several other retail companies including Kohls, there was "little potential for increased profitability" and shut down the store. The Gimbels Parade transferred ownership to the local news network in Philadelphia. The parade still exists, but it's now the "6ABC Dunkin’ Thanksgiving Day Parade". Not quite the same ring to it. Macy's has gone on to be the most successful department store parade in history. We can take the following lessons from this experience: 🦃 Great marketing doesn't guarantee great product 🦃 You don't need to be first to be the best 🦃 Be iconic Happy Thanksgiving! What’s your favorite parade memory? What floats are you looking forward to seeing today? #macysparade #marketing #creativity
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