Why so few Black Cowboys in ads? —— With #Pharrell showcasing Western Wear in the latest #louisvuitton collection, all the buzz is about #blackcowboys. In an interview, Pharrell rightly brings attention to the historical fact that the original American Cowboys were people of color— Black Americans and Indigenous people. I have always felt as a #westernphotographer that I had a responsibility to honor this. In this #lifestylecommercial I directed for Boot Barn, from the beginning I knew I wanted to tell a meaningful story that showcased Black Cowboys in the dignified light they deserve. Black Cowboys are crucial to an accurate depiction of Western Lifestyle. It’s important that Western brands & advertisers understand their responsibility to include people of color. And not just when it's in vogue because Louis Vuitton did it. Because it's the right thing to do. Because life is better when we include all our friends. And the world is a better place when all children see themselves positively represented in media. —— Starring Marcus Mitchell & Brandon Alexander Directed by Seth Stern Cinematography by Eric Turcios Creative, Production, and Post by Super Rad Studio #advertising #marketing #digitalmarketing
Tee Kay
9mo
Great question!
I help brands grow through strategy + production | Founder |
9moThe best part about truly understanding the origins of a story is that you not only create more representation but you tap in to the magic of what makes the story special. Understanding that people of color were the original cowboys gives much more depth to the idea of cowboys. It allows the story to resonate with more people as they can understand the lifestyle has always been inclusive from the beginning and it was a lifeline for many cultures. Amazing piece Seth!