Serif Creative’s Post

Should the Charlotte Hornets be paying Feastables for their jersey sponsorship instead of the other way around? NBA TV viewership averages somewhere around 2M per game. MrBeasts most recent video (48hrs ago) has 64M views already. It’s hard to say what kind of impact a partnership like this will have on the team, but... ...the best IG posts of the last year were the sponsorship announcements. Will MrBeast fans stick around and become Hornets fans? What kind of content / comarketing is included in the deal, and will it create real Hornets fans? Is the impact that global viewership and sales could have on the Hornets enough to help them start competing with the top NBA teams on revenue? #marketing

Our CEO of North America, Jason Wagenheim, sat down with Press Gazette's Charlotte Tobitt to discuss our winning strategy for making Footballco "the most definitive, important soccer media platform in the US come 2026." Jason also discusses what sports publishers can learn from lifestyle media, how we're working with our rights-holder partners and how we're winning over soccer-curious brands. https://lnkd.in/eap8NqV3

With fans intensely committed to fantasy sports, on-field performance significantly impacts brand perceptions and sales. Teams must weigh this impact. Fantasy players have a deeply personal investment in the real-game success of the players on their fantasy rosters. This passion has tangible impacts for sports brands - from jersey and gear sales, to broadcast viewership and social media impressions. Real-world team strategy and player usage also face scrutiny through a fantasy lens. Coaches must balance winning actual games with optimizing fantasy output. For brands, the stakes are high to align with fan fantasy interests. https://lnkd.in/gFVRa_4G

Three sponsored content series names from Major League Soccer's opening week that just make sense. → The Portland Timbers rebranded player arrivals, calling them On The Grounds presented by Dutch Bros Coffee. → FC Cincinnati positioned its halftime boxscore as First Half Stats presented first by First Financial Bank. → St. Louis CITY SC put Post Consumer Brands on its Post-Match Breakdown to sneak in some clever “extra” branding on its head-to-head stat graphic following the match. All three are outstanding examples of how you can make turnkey content feel very customized by taking the time to ensure there’s a clear connection between the content and your partner’s brand. Which one was your favorite? #sportsbusiness #sportsmarketing #sponsorship

Our new Industry Insights feature is now live on our property platform! This feature lets you: 🚀 Benchmark broadcast viewership and social metrics across your market and/or teams in the NHL, NFL, NBA, MLB, MLS, and NWSL 🚀 Identify brands of interest, see who they're working with, and measure their exposure across all leagues 🚀 Use the industry-wide Social Content Search to view the post-by-post context on what type of content is working vs. what isn't 🚀 Uncover hidden partnership opportunities through industry research to maximize your sponsorship portfolio Get access to all of these benefits and more with Trajektory!

As a top sports agent, I managed relationships with over 300 top athletes, coaches, and broadcasters. Here are my 3 tips for building deeper, stronger connections. #relationshipmanagement #relationshipadvice #relationshiptips

If you 1. Like sports, 2. Like business, or 3. Don't read a ton about sports but want to be able to talk about what's happening in the sports world while sounding smart (🙋🏼♀️this is me) then you must subscribe to this Sports Business Playbook newsletter (which conveniently happens to be written by my fiance Alex Abrams 😄) The Sports Business Playbook is a weekly newsletter that breaks down the biggest business stories in sports in a fun, easy to digest way that emphasizes how what's happening ties into the broader business context. There is even a section called "How to Impress Your Friends at Cocktail Party" which is my favorite section because it equips me to impress my family around our holiday meals. 😂 Check out previous issues on topics like what's actually going on with the college football playoffs, why Shohei Ohtani's deal is one of the greatest PR moves in sports history, and the investment thesis that is driving the growth in women's sports. 👇🏼 https://lnkd.in/g6iCVJun

3 Common Sports Industry things are toxic. 1. Competitors instead of partners. Each sports entity thinks of each other as their competitors, whereas it should have been like partners. 2. People not from the sports background still manage almost 80% sports, it's good but not good for sports professionals. 3. You can't survive longer in sports without hustling and connections. #sports #partnership #industry

The Influence of Shannon Sharp as the Number One Sportscaster Discover the impact of Shannon Sharp, the top sportscaster, on the younger generation. Explore the trade-offs of gaining popularity and maintaining integrity in the industry. #ShannonSharp #Sportscaster #Influence #YouthRoleModel #IntegrityMatters #SportsPodcast #IndustryInsights #PopularityVsIntegrity #SportsIndustry #YouthImpact

In 2012, I was shocked when a sports agent dismissed my proposal, telling me his client “didn’t need to speak well.” He added, “My player just needs to catch a ball.” Discouraging pro players from investing in professional development is crippling. Ad executives and show producers love articulate athletes. In addition, every facet of a sports club benefits from resulting sponsorship deals. Your mouth is your brand when the game ends. Click here to learn more: https://lnkd.in/eTtMS7Tj #businesspresentation #linkedinbusiness #consultant #thebestspeechcoach