Sean Simon’s Post

👋 For Specialty Retailers and Brand Marketing Leaders, In the latest episode of The The MarTech Matrix Podcast, I had an enlightening conversation with Greg Stellato, co-founder of M3: The Future of Brand Commerce. We delved deep into M3’s innovative approach to brand advertising, focusing on making merchants money and making media matter. Here's a quick summary of our discussion and some key takeaways on enhancing your brand media ads: 🔍 Understanding M3’s Vision: M3 stands for Make Merchants Money and Make Media Matter. They create new revenue streams for specialty retailers through brand advertising and sponsorship opportunities, addressing the thin margins, low conversion rates, and high traffic acquisition costs in retail. 🎯 Addressing a Real Business Problem: Greg shared how the idea for M3 evolved from seeing the struggles of retailers within the Shopify ecosystem. Their goal is to generate additional, highly profitable revenue for retailers by transforming them into media properties. 🛒 Differentiating from Retail Media: Unlike retail media, which is built for marketplaces like Amazon and Walmart, M3 focuses on specialty retailers. They use retailers as a proxy for context, offering brand-safe, premium advertising opportunities directly aligned with dedicated audiences. 📈 Measurement and Performance: With advancements in mixed media modeling and incrementality, brands can now measure the impact of upper-funnel media on lower-funnel metrics. This opens the door for better ROI and protects brand integrity. 💡 The Future of Brand Advertising: M3 aims to bridge the gap between brand and performance advertising. By integrating thoughtful ad placements, email activations, and leveraging retailers' loyal audiences, brands can create meaningful connections with consumers. ✨ Key Strategies for Brands: Push Up the Funnel: Use upper-funnel media to drive brand awareness and influence lower-funnel conversions. Leverage Retailer Context: Align your brand with trusted, niche retailers to enhance relevance and engagement. Embrace New Measurement Techniques: Utilize mixed media modeling and incrementality to understand the true impact of your brand advertising. Focus on Attention Economy: Measure dwell time and share of voice to ensure your ads are truly capturing consumer attention. Greg's insights remind us that brand marketing is evolving, and with the right strategies, we can create powerful, profitable brand experiences. Catch the full episode (Links in comments) for more insights and join the conversation about the future of brand media ads. Let's make our brand media ads work harder and smarter! #BrandMarketing #Ecommerce #MarTech #BrandMedia #ROI #MarketingInnovation Michael Cassidy Tom Barbaro Shane Norris Cogent Collective Sean Simon Host, The MarTech Matrix Podcast

CPG marketers. We see you. The job is harder then ever. You're wearing a hat rack worth of hats. You're being asked to do more, in different channels, with less time and less money. Next time you're shopping the aisles for partner help, consider this: You could go down the AOR aisle, then the digital aisle, then the brand design aisle, and so on (sounds exhausting). Buy all that you need in each. Or consider a different way to shop, which is all of that expertise in one aisle, in one place - delivering exceptional output in days and weeks, not months and years. We see you out there. Hope you see us. X&O #marketing #advertising #differentwaytoshop https://lnkd.in/e7j6GDn9

The keys to effective Retail Media? Excellent list by Sean Crawford in MoreAboutAdvertising: 1. Retailers need to think like media company, not a retailer 2. Adopt a strategy that delivers key impact to brand partners 3. Leverage data to power relevant & timely communications to consumers 4. Create a full omnichannel experience 5. Be transparent Sound advice for advertisers as they evaluate Retail Media Networks (RMN) and for Retailers that build/manage RMNs. Mercer Island Group would add: (a) The Retailer needs to be the expert on effectiveness. What are the key principles that correlate with effective creative? How does RMN media type impact effectiveness across key KPIs? What role does attention play? (b) Agencies need to be RMN experts. This means that media agencies need a deep understanding of each major RMN, the principles governing effectiveness, how to balance media investment across the customer journey, etc. Creative agencies need to know what principles generally drive the most effectiveness. All agencies need to be up to date on areas like attention metrics and effectiveness. (c) Marketing teams need to develop deep knowledge of RMNs and their role in achieving brand objectives. - Expect your media agency to share best practices and a POV on amount to invest and where - Ensure your MMM/econometrics can adequately support your decision making - Expect your creative agency to know what works in RMN advertising - Be on guard as major media agencies will undoubtedly be offering principal buying solutions to RMN. History tells us that wherever a large pot of client media investment dollars sits, some media agencies will attempt to become "resellers" with limited transparency. Let me know what you think! Nick Manning Andrew Tindall Jared Belsky Kamran Asghar Sean Corcoran Karen Nelson-Field PhD Bill Duggan Matt Kasindorf Aaron Fetters Meghan Rose Galligan

The synergy between online and offline marketing channels continues to redefine success for global CPG brands. Integrating online and offline touchpoints not only enhances brand presence but significantly boosts overall sales performance. 💡Data from global retailers reveals a direct correlation between increased online advertising spend and offline sales uplift according to the research from Criteo. The more CPG brands invest in enhancing their digital footprint, the more they see a tangible impact on in-store sales. In short, online investments boost offline sales, period. 💡When campaigns include both online and offline attributions, the average ROAS surges by 42%. Specifically, campaigns that integrated offline attribution achieved an average ROAS of 4.90 compared to 3.44 for online-only attributions. This holistic view of return on ad spend underscores the importance of considering the full shopper journey. 💡The data also highlights a striking trend: offline revenue lift follows suit dramatically as online spend increases. Campaigns with higher spend lifts (150%-299%) see the most significant offline revenue gains, validating the strategy of robust omnichannel investment. ++ Strategic Takeaways and Tactical Recommendations for CPG Brands ++ 🔧By expanding your campaign analysis to encompass offline attribution, your commerce and media teams gain a comprehensive understanding of your marketing effectiveness. This approach not only provides a clearer picture of our returns but also informs better strategic decisions across teams for JPB and account planning. 🔧Recognizing that online and offline touchpoints do not operate in silos allows you to create more cohesive and impactful customer journeys. This holistic approach ensures that your marketing efforts resonate across all platforms and touchpoints. 🔧The evidence is clear: targeted increases in online advertising spend can drive substantial offline revenue. By strategically allocating your budget with effective budget optimization, you amplify your digital presence, and you can maximize overall sales and brand impact. We are committed to providing these insights to help you refine your omnichannel strategies and continue to deliver superior value to your customers and stakeholders. 𝗜𝗳 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝘁𝗵𝗶𝘀 𝗵𝗲𝗹𝗽𝗳𝘂𝗹 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲, 𝗽𝗹𝗲𝗮𝘀𝗲 𝗿𝗲𝗽𝗼𝘀𝘁.👉 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® and subscribe to our newsletter with the link in the comments. 👇 #CPG #ecommert #ecommerce #FMCG #digitaladvertising #omnichannel

Why Most CPG Brands Are Set to Fail in 2024: Only the Bold Will Survive 🚀🔥 Here’s the brutal reality: most CPG brands are on a collision course with failure in 2024. 💥😡 The market is ruthless, and if you’re playing it safe with outdated strategies and mediocre agencies, you’re setting yourself up for disaster. If your brand is already earning over $100k in revenue, you need to level up now or get left behind. 🏆💪 The truth is, most agencies out there are average at best. 😴 They churn out cookie-cutter designs and bland campaigns that do nothing to stand out in this cutthroat market. 😤 If you want your CPG brand to not just survive but dominate, here’s what you need to do differently with us by your side: 1. Brand Storytelling Mastery 📖🔥 Forget generic messaging. We craft compelling brand stories that resonate deeply with your target audience. Think Nike or Coca-Cola – brands that don’t just sell products, but create movements. We’ll transform your brand into one that people connect with on a personal level. 💥🎯 2. Omnichannel Consistency 🛒📱💻 Most brands fail to maintain a consistent presence across channels. We ensure your brand delivers a seamless experience, whether your customers are on social media, your website, or in-store. Brands like Apple and Starbucks have mastered this – and so will you. 🔄🌐 3. Data-Driven Decisions📊🔍 Stop relying on guesswork. We dive deep into analytics to understand your audience, optimize campaigns, and drive results. This is how giants like Amazon and P&G stay ahead – by letting data guide every move. 📈💡 4. E-commerce Excellence 🛒🚀 E-commerce is not just an option – it’s the future. We’ll build you a high-converting, user-friendly e-commerce platform that turns browsers into buyers. Learn from the best in the game, like Shopify and Warby Parker, and make your online presence unstoppable. 💸🔥 5. Sustainability That Sells*🌍💚 Consumers demand more than just a product – they want a brand that cares. We help you integrate sustainability into your brand ethos, turning eco-friendly practices into a powerful selling point, just like Patagonia and Tesla. 🌱💪 Why We’re the Only Agency You Should Trust We’re not just another agency; we’re the only partner you need if you’re serious about success. 🏆🔥 We’ve helped CPG brands not just survive, but crush their competition. Our strategies are bold, our results undeniable, and our commitment to your success is unwavering. 📈🚀 Don’t fall into the trap of mediocrity. If you’re ready to take your brand to the next level in 2024, let’s connect. Together, we’ll turn your CPG brand into an unstoppable force. 💪🌟 #CPG #BrandSuccess 🏆 #Ecommerce 🛒 #BrandStorytelling 📖 #Sustainability 🌱 #DataDriven 📊 #Omnichannel 🌐 #SocialProof 💬 #MarketingStrategy 🚀 #DigitalTransformation 🌟 #TechInnovations 💡 #BusinessGrowth 📈 #BrandDomination 🔥

This was a fun one about the power of shoppability & pixelized campaigns 😁 Check out the blog: https://lnkd.in/g77xypY4 #RetailEcommerce #PerformanceMarketing #CPGBrands

The CPG market is competitive—30,000 new products hit shelves every year. To stand out, it's critical to push the limits of your CPG marketing strategy, using tactics like contests, sweepstakes, and promotions: https://bit.ly/3U7LN3j #CPG #sweepstakes #marketing

Mastering Distribution & Winning Marketing Strategies for the European DIY Market Effective distribution is the backbone of any successful international strategy, especially in a diverse and expansive market like Europe. 🛒🚚 To ensure your products reach customers efficiently, you need a robust and flexible supply chain, combined with strategic retail partnerships. 🔗 Distribution Insight: Start by adopting an omnichannel approach that blends online and offline channels. E-commerce is crucial in today’s market, but don’t underestimate the power of physical stores, especially in regions where DIY culture is strong. Consider setting up regional warehouses to optimize delivery times and reduce costs. This not only ensures quicker delivery but also helps manage inventory more effectively across different markets. Additionally, forging partnerships with local retailers can expand your reach and provide invaluable local insights. Once your distribution network is in place, the next step is to implement a marketing strategy that speaks to Europe’s diverse audiences. The key to success lies in tailoring your approach to each region while leveraging the power of digital marketing. 📣✨ 📱 Marketing Must-Do: Use digital marketing channels—such as social media, SEO, and targeted email campaigns—to engage local audiences. Content is king, so invest in creating DIY guides, tutorials, and blogs that resonate with both beginners and seasoned enthusiasts. These materials should be available in multiple languages and reflect local cultural nuances. For instance, highlight different DIY trends or seasonal projects that are popular in specific regions. Also, consider leveraging local influencers or DIY experts who can authentically promote your products to their followers. What’s your strategy for optimizing distribution and marketing across the European market? How do you balance digital and physical channels in your approach? Let’s discuss and share ideas! 🚛💬 #SupplyChain #Distribution #MarketingStrategy #Omnichannel #EuropeanMarket #DIYRetail #RetailPartnerships #ContentMarketing #ECommerce #DigitalMarketing

🚀 Elevate Your CPG Brand with adhustle's Dynamic Marketing Technology! 🌐 In the fast-paced world of consumer-packaged goods (CPG), building lasting brand loyalty requires a strategy that resonates with your audience. At adhustle, we're not just setting trends; we're redefining them with our advanced digital technology. Here's how we're revolutionizing brand loyalty in the CPG sector: 1️⃣ Out-of-Stock Monitoring: Say goodbye to missed opportunities! Our technology ensures that your products are always available when customers are ready to make a purchase. Real-time out-of-stock monitoring guarantees that your shelves are never empty, keeping your brand top-of-mind and readily accessible. 2️⃣ Personalized Ads: Tailoring the customer experience is at the heart of our approach. With adhustle technology, we craft personalized ads that speak directly to your audience's preferences and needs. From first interaction to post-purchase engagement, every touchpoint reinforces brand loyalty by showing customers that you understand and appreciate their unique preferences. 3️⃣ Retail Level Promotions: Stand out on the digital shelf! Our technology enables you to implement retail-level promotions that capture attention and drive conversions. Whether it's exclusive discounts, limited-time offers, or personalized bundles, we help you create compelling promotions that resonate with shoppers during their buying journey. By seamlessly integrating out-of-stock monitoring, personalized ads, and retail-level promotions, adhustle is empowering CPG brands to not only meet but exceed customer expectations. We're not just facilitating transactions; we're cultivating relationships that stand the test of time. Ready to take your brand loyalty to new heights? Let's explore the possibilities together and create a digital strategy that resonates with your audience. #AdHustle #DigitalMarketing #CPG #BrandLoyalty #MarketingTechnology #Personalization #RetailPromotions #Innovation #CustomerExperience 🚀✨

Back-to-school CPG marketing with 🍐 With school about to start back up, EMARKETER shares that back-to-school sales will rise 3.2% this year. Ecommerce sales will be responsible for 34.9% of those sales. "The average consumer expects to spend $475 on back-to-school shopping this year—a 21.8% jump over last year." It's time to get creative with your shoppable media strategies! Here are 4 promising campaign tips: 1. Discover high-intent audiences with Pear. Promote your school-friendly snacks and beverages to shoppers ready to buy. Our brand client saw their retail ecommerce audience perform 20X better than ads retargeting their brand visitors. 2. Get strategic with your geo-locating. Go beyond brand awareness and drive results on Meta by narrowing down retailers located conveniently near a school. One of our CPG partners who targeted by zip code experienced 9Xs better campaign performance! 3. Retarget your Store Locator users. Run programmatic ads driving to your Pear Store Locator. Then, retarget those who engaged with a shoppable Pear Connect social ad. 4. Get a custom back-to-school Pear Landing Page. Seasonal campaigns are a perfect reason to drive traffic to a temporary landing page. Feature your brand's lunch box favorite flavors and goodies. Mark your URL with the UTM parameters you want to know about your shoppers, and optimize as you go. 🚀 Read the full blog here: https://lnkd.in/g77xypY4 Ready to for more retail ecommerce advice? Dive into our Strategy Hub today: https://lnkd.in/gWKjQJmA #EcommerceMarketing #Omnichannel #CPG