Scott Humphries’ Post

Do you know how almost every business does digital marketing these days, but about 80% of it is a waste? The mention of digital marketing to trade and service-based business owners is often met with a "yeah, we do a little, but I don't understand what it's doing" type of response. There's a feeling that it's something they have to do, and sure, they get some leads from it, but is it all working like a powerful lead generation machine for the business, or is it a bunch of disparate parts and a sense of throwing spaghetti up against the wall? Here are some mistakes you should avoid for your digital marketing agency. #therightpathmarketing #messagingfirst #digitalmarketing #marketinginsights #digitalmarketingmistakes

Realizing that you've been targeting the wrong keywords is a valuable learning moment. It highlights the need for ongoing evaluation and adjustment in your marketing strategy. This is an opportunity to reassess your approach and align your keywords with your goals. #therightpathmarketing #messagingfirst #digitalmarketing #googleads #keywords

Prevent costly issues and surprises by staying ahead with our Website Maintenance service. We ensure your site is always updated and secure, so you can focus on your business without worrying about unexpected problems. Schedule a consultation with our team to learn more. #therightpathmarketing #websitedesign #websitedevelopment #websitemaintenance #messagingfirst

An effective Google Ads campaign starts with a detailed audit. We ensure the setup is correct, tracking is precise, traffic is relevant, and segmentation is effective. This groundwork helps to maximize the impact of your ads and achieve better results. #therightpathmarketing #content #messagingfirst #googleads #audit

Ready to turn visitors into loyal customers? Book your free consultation today! #BusinessTips #Marketing101 #WebsiteDesign

Optimizing Google Ads involves more than just choosing keywords. It's about refining every element—ad copy, targeting, and bidding strategies—to ensure your ads deliver the best possible results. By focusing on each aspect, we help you achieve meaningful and measurable growth. Connect with us to learn more about our Google Ads Service. #therightpathmarketing #content #messagingfirst #googleads #paidads

The true art of web design lies in putting your message at the forefront. Our unique approach starts by crafting a powerful narrative that guides the design process. This messaging-first strategy ensures that every visual element supports and enhances your brand's story, leading to a website that's both beautiful and impactful. Schedule a complimentary consultation with our team. #therightpathmarketing #webdesign #webdevelopment #content #messagingfirst

To make a mark in the crowded world of marketing, you need more than just flashy visuals and ads. A powerful and well-crafted message is at the core of all effective marketing efforts, turning mere interest into genuine connection and action. #therightpathmarketing #digitalmarketing #websitedesign #websitedevelopment #messagingfirst

Ever tried to lift a heavy weight with no support? That's like designing a website without the right messaging. It's a tough job that often doesn't pay off. Start with a strong message to make the design process smoother and more effective. If you need help creating messaging-first website design, reach out to us at The Right Path Marketing. #therightpathmarketing #websitedesign #websitedevelopment #content #messagingfirst