Last month, searches for “vintage white dresses” shot up 54% compared to the year prior (the RealReal first saw demand for wedding attire pick up towards the end of 2021). Social Media has created dress overexposure - wedding albums are now curated Instagram galleries, and the chances of having the same look as another woman has ticked up significantly — so for increasingly many women, a unique vintage dress is the way to go. Galia Lahav soft launched Re:Galia with Treet in March, potentially signifying an industry-wide shift in the bridal resale landscape. The success of the platform hinges on Galia being able to reimagine and cater to what customers want - effectively bridging the gap between the growing secondhand and vintage market with the bridal market. Many brides still want to experience that special in-person moment. But for brides like Hailey Bieber, Alexandra Cooper (Call Her Daddy), and Sofia Richie Grainge, having multiple outfit changes lined up for their big day is to be expected. And many ladies are purchasing luxury labels secondhand to be able to participate too (plus it’s really great for the environment)! 🌍🛍️
Honestly...thanks for doing this research bc I am out here struggling to find a wedding dress and cannot fathom wanting to pay so much for 1 dress that I would wear 1 time.
no way, i love Galia 👀
Love this!
Change is coming!
DTC | Retention | Growth
3moVogue - https://www.voguebusiness.com/story/consumers/the-secondhand-bridal-market-is-booming-how-can-brands-cash-in