Johan Schullström’s Post

💡 AI isn’t the future—it’s the present (and yes, an important part of the future)! As an team leader in the CSM-team at Mynewsdesk, I’ve witnessed firsthand how AI is revolutionising the PR and communication landscape. In our daily work in the CSM-team, all he good talks we do with our dedicated customers - we talk about AI and how this can improve their goals and outcome in PR and Communication. Generally speaking we have gone from some sort of "healthy skepticism", today we hear quite often "We will use AI in some way in our work!". Our latest Nordic report from Mynewsdesk shows that 88% of PR & communication professionals already use the power of generative AI, so there’s no denying its impact. #AI #PR #Mynewsdesk #TrendReport https://lnkd.in/dcj8hBBC

For the past 18 months, my focus has shifted significantly towards AI applications, diving deep into the realms of MLOps, prompt engineering and supporting systems around generative AI. I have been able to witness how AI is revolutionising the PR and communication landscape. Our latest Nordic report shows that 88% of PR & communication professionals are already using the power of generative AI, so there is no denying its impact. But here’s the thing: 48% admit to feeling worried about falling behind in their AI skills. But fear not! Mynewsdesk is at the forefront, providing cutting-edge solutions and insights, to make sure you stay ahead. #Mynewsdesk #TrendReport

As communication professionals, we’re navigating a landscape where technology is reshaping how we engage with media and stakeholders. My Forbes article explores strategies for embracing AI while preserving authenticity, emphasizing the importance of genuine connections in the ever-changing world of PR. Read the full article here: https://lnkd.in/gaRwwGAV #PublicRelations #PRStrategy

The Future of PR: How AI, Creativity, and Crisis Management Are Changing the Game #PRInsights #CrisisPR #CreativePR #RealTimePR #FutureOfPR https://lnkd.in/gRDJYJuX

So, we did it, our newest AI Assistant for PR professionals is live. Let's start with the elephant in the room: AI. Yes, that AI. The one that's been threatening to take our jobs, make us redundant and so on. And here's the million-dollar question: Is this going to replace the creativity and intuition of human PR pros? Absolutely not. Think of it as more of a dynamic duo where the human touch is irreplaceable, but the AI makes everything cooler, faster and lets you be more creative. https://lnkd.in/gxU2Hu_2

Our Conversus NLP and predictive analytics platform was named a winner in PR Hot Tech List. An excerpt: Converseon, a trailblazer in AI technology since 2008, offers Conversus PRISM (Predictive Reputation Intelligence System). PRISM’s “Trusted AI” features and predictive analytics bridge the gap between perception and profit, quantifying reputation’s impact on business outcomes. Through econometric modeling, it predicts future outcomes with 85% confidence. https://lnkd.in/eYwJVqbC

Blog 2: Navigating The Connections Between AI and PR

The growth of #AI in #publicrelations is unavoidable. How are you going to manage it? This article has some interesting thoughts on it. https://lnkd.in/eYP2qSuF

Strategic Communicators Have More Influence, More Pressure to Drive Business Growth, Report Finds PRWeek and Cision examine opportunities and challenges for PR pros, including generative AI adoption, influence in the C-suite, and budget constraints

AI is scary because the more you learn about it, the more it learns about you. But the same is true of romantic partners - and mine cooks us dinner! The integration of AI is pretty much inevitable, so the next step is finding ways to leverage it meaningfully. Here's how we're doing that from a comms perspective: