Saul Betmead de Chasteigner’s Post

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday

This is WPP picking up Creative Company of the Year at Cannes Lions International Festival of Creativity last week. In this weird and wonderful world of ours, this is the biggest prize of them all at the biggest show of them all. Now look at the guy holding up the trophy. He's surrounded by some GREAT people - some of the very best ever to do what we do. I'll pick out Rob Reilly, Liz Taylor, Devika Bulchandani, I bet the legendary Pandeys are up there, and Debbi Vandeven, and leaders from across all the group's agencies. Mark Read of course. They're obviously very happy. They're also saying thank you to the guy with the trophy. That's the orchestrator, connector, assessor, right-hand, left-hand and all-round creative excellence mastermind who played a role no-one outside the group will see. WPP won 160 Lions last week. That needs an extraordinary volume of great work of course. But that's not enough. It can't happen without the kind of intelligence, planning and diligence that Eric brings to that team. He and his team have done it before. They'll do it again. And while he might not be as 'visible' as a Rob or a Nils or an Anselmo or a Piyush or a Rob'n'Lol or a Colleen or a Jeff or a Dave or a Liz or a Margaret or a Cindy - everyone on that stage knows it it wouldn't have happened without him. I love the visibility of this industry, and our collective ability to make change happen. I love many of those leading the charge at the front. I also love that there can be less visible heroes too: the quiet influence and the soft power. Eric Monnet - chapeau mon ami.

Yet another Cannes Lions post in your feeds, but a BTS Marketing & Comms Cannes Lead perspective. 📢 🥂 Unsung Heroes of Cannes: First, let’s raise a massive toast to the Marketing and Events masterminds behind Cannes. Months of meticulous scheduling, negotiations, endless email threads, and relentless revisions on award Cannes Lions submissions culminated in a stellar celebration of creativity in Cannes. The precision and execution of partner stages and events were nothing short of spectacular, sending our team home with endless notes and inspiration for future Digitas @ Cannes programming! 🫶 Titles, Schmitles: As a first-timer, I’ll admit, the idea of mingling with the world’s most senior, brilliant marketers was intimidating. Yet, Cannes was the antithesis of a Title-bragging summit—it was brimming with humanity, creativity, and a genuine eagerness to connect and uplift. Everyone was approachable, incredibly kind, and eager to exchange ideas—quite a career-inspiring soul refresher! 📣 Advertising Meets Culture: Cannes was a masterclass in brands having real, two-way conversations with consumers, connecting on a deeply personal and culturally relevant level. 🔗 Networked Experiences, Everywhere: Shameless, but TRUE, Digitas plug. Beyond creativity, talks highlighted how brands are converging experiences across commerce, media, loyalty, and beyond to create seamless and unified consumer journeys. 🔥 Not Cannes-related, but seeing the Olympic Torch relay was a ridiculously cool and historic added-value of the entire experience!! 📓 For a full official recap, check out Digitas @ Cannes Key Themes and takeaways: https://lnkd.in/eWhRngXm 🦄 A heartfelt thank you to Digitas North America and the amazing Stephanie Gilbert for trusting me with the process and for the career milestone of attending Cannes. And a MASSIVE thank you to our incredible partners who made this all possible: Yelp, Aaron Collins, TikTok, Suz (Suzanne) Lampert, Dan Connor, Jon Hillman, Pinterest, Nate Stricker, Jamie Falk, Vox Media, Sasha McTernan, Edwin Wong, Zach Kazin, Yosef Johnson, Brand Innovators, Eric Pompei, Katie Abrams, Google, Megan Danielson. #cannes #canneslions2024 #marketing #commerce #creativity #networkedexperiences

Very happy to have played a very small part in this calling for this to happen, well played B Lab for doing the right thing 👏 I’m a massive advocate for B Corp and a massive advocate for the biggest organisations in (all) industries using the B Impact Assessment ‘tool’ to transform. Yet Havas totally took total liberties here. Having spoken to a number of clients (and employees) of Havas who are rightly shopping about right now - I certainly wouldn’t want to be in their reputational risk or people & culture teams at this moment 👀 And it doesn’t just stop with Havas, network agencies globally are totally under threat. Yes they have size, heritage and media buying power - 🛥️ and can afford a banging boat at Cannes 🛥️ - but if forward leaning clients don’t want to be associated to you because of your client list, and your best talent is jumping ship - surely the best strategic business direction is to take advise from an organisation like Clean Creatives and get your house in order. But what about the stability of employment for existing employees? I can’t imagine the outgoings of a network agencies IT costs, let alone their primo location global offices - but ‘not taking the brief’ doesn’t just protect the agencies reputation - built from hundreds of thousands of hours of brilliant strategic and creative minds collaborating to drive remarkable communications - it also protects the hundreds if not thousands of jobs that will be lost from ‘natural churn’ and clients hitting the eject button. Big news for B Corp, big news for agencies. #Agency #Greenwash #BCorp

In the fifth and final session of the Winter University, we had the privilege of hearing from Raul Moreno, a Strategist and Innovator at TBWA\Worldwide, who delivered an incredibly enriching talk on the relationship between strategy and innovation in advertising and marketing. He shared insights from TBWA, a globally renowned agency repeatedly recognized as the most innovative company by Fast Company. 💼🌐 During his presentation, Raul underscored the critical importance of prioritizing the customer experience in business strategy. He highlighted a current challenge facing the industry, characterized by content uniformity and the proliferation of imitations, which diminishes the uniqueness and appeal of the consumer experience. 📊💡 To address this challenge, he introduced us to the Disrupt methodology, aiming to integrate advertising, products, services, and relationships into a comprehensive approach. Additionally, Raul presented NEXT, a global innovation practice aimed at revolutionizing brand experiences. Both approaches are grounded in understanding current, incremental, and disruptive demands, with the ultimate goal of creating unique and differentiated experiences in the market. 🚀🌍 Raul also emphasized the significance of staying updated on cultural trends and technological advancements, actively incorporating them into product or service experiences to engage broader and more diverse audiences. In summary, his talk provided an essential strategic perspective for navigating challenges in advertising and marketing, equipping us with potent tools and invaluable insights for our future projects. 📈🔍 #DisruptiveThinking #Advertising #MarketingStrategy #Innovation #TBWA

HELLO #creatives. Are you sparkling with inspiration from Cannes Lions or are you back to staring into your screen waiting for another kicker fix of creative genius? Worry not! We’ve got you. It’s taken us a hot minute (er, two weeks) to catch our breath, but Brands&Culture has launched its post-Cannes report, in partnership with We Are Social and WeTransfer. In our first report, we’ve deep-dived into the Cannes Lions International Festival of Creativity winners that listened to, responded to, made, shaped and created culture. This work met consumers where they wanted to be met, uninterruptedly entered their lives, added value and left more than a crumb of value. It made an impact. You’ll get to hear from some of the leaders behind the work, including, the brilliant: Youri Guerassimov & Gaëtan du Peloux, Joint CCO & CEOs,  Marcel Paris Susie Walker, Chief Creative Operations Officer, DDB Jamie George Cordwell, Global Executive Creative Director, Edelman  Marissa Eddings, Senior Director Of Brand, Advertising, Media, In-Store Marketing, and In-House Creative Agency, 7-Eleven Alex Nassour, Senior Creative & Art Director, Wieden+Kennedy  Luca Lorenzini and Luca Pannese, Co-Founders and Executive Creative Directors, SMALL and top quote from Leila Fataar Cultural relevance matters, for everyone: for individuals, for businesses and for society at large. There isn’t a “Culture” Lion yet (there is a cultural insights sub cat though), so we focused on Entertainment, Social and Influencer, PR and Creative Strategy Lions and kept an eye on the cultural pulse across all other categories too to unearth a few trends and natty stats. I really hope you find it useful/ valuable/ in some way insightful :) 🐶 P.s. Did you know that Cannes Lions winners prefer dogs to cats?  🎮 And that gaming and grub should be an entire new Lions category? Josephine Andrews, Vanessa Sawyerr, Michelle Graves, Mark St. Andrew #creativity #canneslions

Day 4 at the 71st Cannes Lions International Festival of Creativity concluded with the prestigious Cannes Lions being awarded for the Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy Innovation, and the newly introduced Luxury and Lifestyle Lions. The night also saw the Regional Network of the Year Awards announced. Here's a list of winners Regional Network of the Year - Asia : Ogilvy Regional Network of the Year - Europe : Publicis Worldwide Regional Network of the Year - MENA : BBDO Worldwide Regional Network of the Year - Latin America : DDB Worldwide Regional Network of the Year - North America : FCB Global Regional Network of the Year - Pacific : BBDO Worldwide Regional Network of the Year - Sub-Saharan Africa : TBWA\Worldwide Weber Shandwick Chicago | Pop-Tarts | Loewe Madrid | Klick Health Toronto | KVI Brave Fund Inc. | Rethink Toronto | Kraft Heinz | Dentsu Creative Amsterdam | KPN | LePub | Amsterdam | Philips | Publicis Conseil Paris | Renault Group Congratulations to the winners!  #Creativity #CannesLions #Advertising #Winners #Adtechtoday

The power of creativity and originality. With risk comes reward.

💫 Looking ahead to #CannesLions next week! 💫 With Cannes Lions International Festival of Creativity opening its doors next week, promising a blend of iconic thought leadership and content from the world’s most innovative brands, a much-anticipated crescendo of creative celebration will come to its peak. Amongst all the conversations, myself and the TDC PR crew will be particularly interested in the factors affecting #CMOs. We’ll see some of the world’s most influential CMOs gather in one place to celebrate, present and learn. Elements of the Cannes Lions programme such as ‘CMOs in the Spotlight’ will also provide a pivotal platform for leading voices to discuss a variety of topics, from marketing investment priorities in the next 18 months to measuring and communicating the value of marketing within businesses, as well as identifying which new skills are growing in importance for today’s CMOs. These sessions that will provide invaluable insights for us as an integrated communications agency. What’s keeping CMOs awake at night? Truly understanding the world of the CMO is critical to the success of the communications campaigns we create for our clients. When communicating to the C-Suite audience through top tier business media, insights such as these help us continue to navigate what is, in essence, a design conversation into a global business world.  Watch this space for observations from next week! #CannesLions2024 #Csuite #CMO #businessgrowth #design #marketing

🚀 Exciting News! 🚀 Thrilled to share that I have embarked on a new professional journey as Chef de Publicité at Publicis Conseil ! 🌟 I am incredibly honored to join the talented team at Publicis Conseil and take on the exciting challenge of working with the iconic brand Garnier. 🌿 Big thanks to everyone who has been part of this journey so far. Here's to new beginnings, exciting projects, and the limitless possibilities that lie ahead! 🚀✨ _____________________________________ #NewBeginnings #CareerMove #PublicisConseil #Garnier #Advertising