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A recent tourism poll and assessment both highlight the increasing popularity of adventure travel in South Africa. • The Tourism Update poll found that: o 33% of respondents identified Australians and New Zealanders as the most eager to explore South Africa's great outdoors o 29% pointed to Traditional European markets, such as Germany • South African Tourism's Brand Tracker reported: o The top source markets for adventure tourism were the UK, Germany, and the US o Norway, Switzerland, and France led the way in terms of incidence While the studies differ in their findings, they agree on one key point: South Africa is becoming a top destination for adventure seekers. Click the link to read more: https://lnkd.in/du6ugBPv #SATSA #AdventureTourism #SouthAfricaTravel #TravelAndTourism

Adventure appetite strong from Australia and Europe

Adventure appetite strong from Australia and Europe

tourismupdate.co.za

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