Sarah Foley’s Post

🍗 A lot of grocery stores offer whole, raw chickens. But what if they don’t sell them all? The day before expiration, they cook them. Suddenly, they have turned them into a new product - ready-to-eat rotisserie chickens. What if they don’t sell those? They cut them up and turn them into chicken salad. What happens when those tubs of chicken salad at the deli counter are about to go bad? 🥪 They make sandwiches out of them and sell those instead. Suddenly, one product has been leveraged for four different offers (and it all started with that first chicken). I always loved this analogy, because that kind of life cycle also applies to digital content. Repurposing videos for social media originally produced for another purpose allows you to maximize the return on your investment. 💵 Whatever time or money you spent producing content is suddenly more worth it. It’s the epitome of working smarter, not harder. Always think about additional ways of leveraging your existing content. If it's solid and actionable to begin with, just about anything can be cut into bite-sized pieces. ❤️ There’s no easier way to generate consistent value for your audience. #marketing #digitalmarketing #digitalmarketingagency #videomarketing #contentmarketing #socialmediamarketing

Why did Burger King break every rule of food marketing? 🍔 The "Moldy Whopper" campaign was launched in February 2020. It included a series of print, TV, and digital ads that featured close-up images of Whoppers covered in mold. The ads were accompanied by the tagline “The real Whopper. No preservatives. No artificial ingredients. Just real food.” Their campaign dared to show a Whopper decaying over 34 days, emphasizing no artificial preservatives. This bold move flipped the script on fast food, challenging the status quo and sparking huge conversations. The results? 🤯 21.4 million impressions in two weeks, a 14% sales boost, 8.4 billion impressions, and $40 million in earned media value. Positive brand sentiment shot up by 88%. Genius or madness? BK’s daring strategy made waves, showing that sometimes, breaking the rules pays off big. 🌿 #BoldMarketing #BurgerKing

Pilgrim’s Knocks the Boredom Out of Chicken with First Integrated Campaign for Bold New Nugget Lineup https://ift.tt/jHSIzAO Independent agency Terri & Sandy creates original song and video, “Put It In A Nugget,” in an effort to disrupt the chicken nugget category Chicken pioneer Pilgrim’s® is shaking up the lackluster grocery store nugget market with a bold new brand identity and digital-first campaign promoting its new line of flavor-forward nuggets. The campaign launches today with the debut of “Put It In A Nugget,” a high-energy 90’s inspired rap song and video that boldly goes where no chicken nugget has gone before. Launched during the pandemic to fulfill a need created by supply chain disruptions, Pilgrim’s reimagines what chicken nuggets can be with original flavors and new innovations that take consumer cravings and put them in a nugget. Pilgrim’s mission to liven up mealtime has the brand going all-in on a crispy, crunchy, juicy, and munchy lineup that includes Pilgrim’s Ultimate Nuggets, Pilgrim’s Cheesy Jalapeno Loaded Nuggets, Pilgrim’s Chicken Pot Pie Loaded Nuggets, Pilgrim’s Mini Nuggets, Pilgrim’s Buttery Mini Nuggets, Pilgrim’s Zesty Ranch Mini Nuggets. The new campaign, created by independent ad agency Terri & Sandy, which was awarded the business in late 2023 after a competitive pitch, is designed with one goal in mind: To disrupt the chicken nugget category with an unexpected, inventive, and dynamic brand platform that knocks the boredom out of chicken. The 90-second “Put it in a Nugget” video, as well as cut-downs, will run across paid media on Meta and YouTube and organic social. In addition, the marketing push highlights Pilgrim’s bold new packaging, designed by Jones Knowles Ritchie, that sets the brand apart in the frozen cooked-chicken aisle. Taken together, the new efforts constitute the nugget brand’s first large-scale introduction to the world since its launch.  Chicken nuggets represent nearly half (40%) of the frozen cooked chicken market1, yet the aisle is lacking unique products (97% of new nugget products are just changes to pack size1). Pilgrim’s is changing all that by bringing the excitement, energy, and edginess of quick service restaurant chicken to the frozen food aisle. “Today’s consumer does not want to eat boring chicken, but the lack of variety in the frozen chicken aisle has left them with dry, bland, and forgettable options. At Pilgrim’s, we’re combating chicken monotony by reimagining what chicken nuggets can be,” said Sergio Nahuz, President Prepared Foods and CMO at Pilgrim’s US. “Our new brand is bold and imaginative with nuggets that put taste at the forefront, because we’re not chicken about chicken. We’re packing a punch of flavor and excitement, so you can enjoy the taste you love without leaving the house, it’s time to elevate your at-home dining experience and make every occasion a delight”. “Pilgrim’s is setting out to change the chicken nugget game and we wanted our campa...

🔴 Canagan News & Business Model Revealed (Must Read For Brands) Canagan’s go to market strategy is really simple: They are inherently principled to only sell their products through local pet shops. What does this mean for the small, unsophisticated pet shop? They can rely on Canagan not to sell out and not to undermine them like many other brands. When thousands of pet shops up and down the UK realise that their Canagan customers return with higher frequency to their stores, they simply start recommending Canagan by default. They sing their praises & actively switch customers onto the brand. This creates a HUGE network effect. Their customers become their marketeers. They do Canagan’s marketing for the brand. Some important points: 👉 Canagan actively spends marketing pounds to tell people to shop Canagan at their local pet shop. 👉 They don’t seem to be interested in selling through Amazon (one can buy Canagan on Amazon, but it's much more expensive, as they actively remove vendors from there). 👉 They don’t push B2C with D2C marketing campaigns like virtually everyone else. They tell their customers to go to their local pet shop to buy their products. 👉 They are rapid in their delivery. Order before noon, get it the next day. This fast turnover helps pet shops. 👉 They don’t change formulas. This helps customers trust the brand and their local pet shop. By realising the brand is there to support, and not to pull the rug from under them like many others, thousands of pet shops in the UK get tonnes of product delivered each week. I’m always surprised more brands don’t follow this. (Post NOT sponsored, we say what we want). Here I explore their ‘’move’’ to Germany. What do you think? https://lnkd.in/eW2cJQ4d

In today’s digital age, even a local butcher shop can significantly benefit from a strong social media presence. Social media allows butcher shops to engage directly with their community, showcasing their high-quality cuts, daily specials, and expert knowledge of meats. By sharing behind-the-scenes content, recipes, and cooking tips, a butcher can build trust and connection with customers, enhancing their brand identity and attracting new clientele. This digital connection keeps the shop top-of-mind for customers looking for fresh, local options and ensures that they become a go-to destination for quality meats. Beyond just connecting with local customers, social media can help a butcher shop expand its reach. Through targeted ads and engaging content, such as customer testimonials or collaborations with local chefs, the shop can position itself as an essential part of the neighborhood’s culinary scene. Plus, with the right hashtags, engaging posts can spread organically, reaching potential customers who may not have been aware of the shop before. Investing in a social media strategy is an effective, modern approach for local butcher shops to thrive in today’s competitive market. #ShopLocal #ButcherShop #FreshMeat #CommunityFirst #SupportSmallBusiness #LocalButcher #MeatLovers #Foodie #FarmToTable

Let's Bake Up Success Together! TalkSocials Knows How to Turn Dough into Delightful Sales for Your Bakery! Crafting a successful bakery business involves more than just baking delicious treats; it's about enticing customers to come back for more. TalkSocials understands the unique challenges of small bakeries and specializes in creating tailored marketing strategies that highlight your specialties, engage your local community, and drive foot traffic. Whether it's through mouthwatering social media campaigns, enticing promotions, or effective local advertising, we're here to ensure your bakery gets the attention it deserves. Let's work together to sweeten your sales and make your bakery a local favorite! Contact us today and let’s get started! #SmallBusinessSuccess #AudienceEngagement #SocialMediaSolutions #CommunityBuilding #AuthenticConnections #DigitalMarketingTips #SocialMediaStrategy #BrandEngagement #OnlineCommunity #TikTokMarketing #ContentCreation #DigitalBrandBuilding #GrowYourAudience #SocialMediaSupport #trendingontiktok #SmallBusiness #DigitalGrowth #TalkSocials

I read this article the other day that explained the difference between strategy and tactics. Before starting to read, I wondered if I could make a difference between them. And the answer was - NO. I went on reading it and ended up writing this post about it. Consider the billboard advertisement attached below. It showcases a unique food item from the US pizza chain, Hungry Howie’s. Here is the difference between their strategy and tactics. Howie’s Strategy: The market for low-cost, chain pizza is relatively saturated, but by offering unique menu items using their existing ingredients and processes, they appealed to consumers under-served by existing options. Howie’s Tactics: ✅Giving the product a clear, descriptive name ✅Selling for a relatively low price (cheaper than most pizzas) to appeal to mass-market consumers ✅Investing in outdoor advertising and untargeted mailers to reach a broad demographic swath of a local market ✅Creating multiple versions of the product for those who prefer vegetarian, meat, etc. STRATEGY IS WHAT YOU CAN DO TO GRASP THE ATTENTION OF MORE PEOPLE, AND TACTICS IS HOW YOU DO IT. I hope this example clearly makes you understand the difference because it did for me. Comment down “MORE” if you want me to come up with more such posts based on brand examples. #marketingtips #creativecampaigns #advertisingstrategies #creativestrategies

On our campus, we host annual Christmas and New Year gala events that include food stalls. During the most recent event, I established a food stall where I sold paneer sandwiches. The experience enabled me to acquire knowledge regarding the 4Ps of marketing. Firstly, the Product I offered was unique compared to that of my competitors. While they sold ready-made sandwiches, I provided freshly grilled, hot paneer sandwiches through a live food counter. This distinction enabled me to attract more customers. Secondly, the Price I set was nominal, with each sandwich costing only Rs. 45. This pricing strategy was lower than that of my competitors, attracting more customers to my food stall. Thirdly, the Place or location of my food stall played a crucial role in my success. As I was familiar with the market, I was aware that there were only four food stalls. By creating a distinctive product, I became a monopolistic seller, further increasing my customer base. Finally, my Promotion strategy was to offer a discount of Rs. 5 to buyers who shared a photo of my food stall on their Snapchat. This approach proved successful, as customers started sharing photos of my food stall in their respective groups. Within an hour of setting up my food stall, I had sold all of my paneer sandwiches. As a result of my successful marketing strategy, I was awarded the title of "Swift Sizzle." Finally, I would like to express my gratitude to Professor Godson Samuel for teaching us Marketing Management and providing us with valuable insights on marketing strategies. Dr. Jayashree Veluthakkal Lakshman Kumar (Dr.YLK)

Good, clear message here from Uncle Tobys in muesli and snack bars… Sure, there’s a value/price call out, but the occasion is the standout theme. This is good. It helps differentiate the category from others and associate it with an end goal for shoppers – the school lunchbox! Question to ask yourself when you go down this avenue: are we targeting the most appropriate usage and occasion for our category? Here’s some shopper insights to illustrate… 👉 Shoppers with children in their household are much more likely than average to buy muesli & snack bars for those kids (makes sense, right..?) 👉 The consumption occasion they most identify with is “eating or drinking between meals,” followed by stocking up. So “back to school” is fine, but you could sharpen this one up, so it resonates with more of your target audience. 👉 And the underlying reason for that is because of who’s actually shopping the category. Only 35% of muesli bar shoppers have children in their household and that represents an under-index vs. all other categories. Consequently, half of all shoppers in this category are not in fact buying for children, but instead, buying for themselves. ⭐️ Bottom line – nothing wrong with a back to school message – however, shopper evidence points to an untapped opportunity targeting the adult snacking occasion. It’s hard to uncouple from received wisdom and personal experience, but that’s the job for account managers and category managers right now as you look for ways to do things differently and grow. Follow for more real shopper proof points to help you build a new story and differentiate yourself from the rest. #shopperinsights #proofpoints #grocery #strategy