Sara Frede - Gonzalez’s Post

How will the deprecation of third-party cookies affect your B2B marketing strategy? G2’s Todd Detmold is shedding light on this topic in his recent blog post. Dive in to learn how G2's first-party data approach keeps our Buyer Intent data intact amidst industry changes here: https://t.ly/zbsNc

Will the deprecation of third-party cookies 🍪 affect your B2B marketing strategy? My friend & G2 colleague Todd Detmold is shedding light on this hot 🔥 topic. TL;DR? G2's first-party data approach keeps our Buyer Intent data intact amidst industry changes here: https://t.ly/zbsNc

While Google's updates on third-party cookies may catch headlines, the updates change nothing. B2B marketers should keep their focus on strategies that leverage first-party data. Explore our latest article to understand how to use this data to enhance your marketing efforts and foster genuine connections. Don't miss out, read now! https://lnkd.in/eu7RFYVw #FirstPartyData #DigitalMarketing #PrivacyMatters #CustomerEngagement

With Google pushing out the date for third-party cookie deprecation to early 2025, this transition extension is a good opportunity to shore up best practices and plan for necessary shifts in your B2B marketing strategy. Here are seven things to keep in mind as we approach planning for 2025: https://bit.ly/3yJZujS

While Google's updates on third-party cookies may catch headlines, the updates change nothing. B2B marketers should keep their focus on strategies that leverage first-party data. Explore our latest article to understand how to use this data to enhance your marketing efforts and foster genuine connections. #FirstPartyData #DigitalMarketing #PrivacyMatters #CustomerEngagement” https://lnkd.in/ekS3X6_W

Day 13: Testing New Offers for Better Sign-Up Rates Yes continuing the series… Exciting updates from our journey with our 6-figure Ecom client. After eight months of collaboration, we’re thrilled to support their newly launched brand. Their commitment to building a strong market presence aligns perfectly with our mission to create impactful Email marketing strategies. *Sign-Up Rates Need a Boost* As we dive into the data, we have noticed that sign up rates aren’t quite where we want them to be. To tackle this, we’re testing different offers to discover what truly resonates with potential customers. *Key Insight: Data is Your Best Friend* When transitioning from a dropshipping store to a branded one, gathering data is crucial. It allows for better personalization in marketing efforts. Just remember—> keep it Engaging. NO ONE ENJOYS BOORING SURVEY

If Google is tracking your website better than you are, it’s time to step up your game. In our last event, Charlotte and Adriana discussed the different levels of tracking you can implement, from event tracking to heatmaps, to gain insights into user behaviour. Are you monitoring how long users stay on your site, tracking clicks on key pages, and analysing user interactions? These are the data points Google uses—and they should be part of your strategy too. Join our next event on online conversions to learn more about optimising tracking for better insights and results. Sign up now to stay ahead! https://lnkd.in/e88xhsb2 #onlinemarketing #conversionoptimisation #digitalmarketing #B2C #B2D #MarketeerMoments

Marketers are being asked to do more with less in a very competitive landscape: 📈 CPCs are increasing - Google search CPCs up 19%.¹ 😟 Consumer spending confidence is low - 6 /10 adults are spending less on non-essentials.² 💳 B2B budgets are stagnant - 57% of B2B marketers anticipate stable or shrinking budgets.³   This can result in diminishing returns, prompting a short-term strategy focused on extracting more from bottom-of-the-funnel activities. It becomes a vicious cycle, trapping you in a competitive struggle over a shrinking customer base. So what can you do to counter this? ⌛Short term: Enhance efficiency by honing in on proven strategies. Allocate a portion of your budget to your most effective channels and enhance data-driven decision-making to quickly adapt and refine tactics. 🗓️ Long term: balance your short-term, conversion-focused activity with building long-term brand equity. This will help you to differentiate your brand from your competitors and increase your pricing power. Want to know more? Check out my article in the comments or get in touch. ---   ¹Search Engine Land (US stat but anecdotally we're seeing similar in the UK) ²Office for National Statistics (UK stat) ³B2BMarketing.net (worldwide stat)

Heads up! The following is a great example of something that is simply too good to be true.. Recently, our team achieved remarkable results for one of our clients in just a matter 3 weeks. It’s definitely worth highlighting. Here are the numbers: We generated over $12,000 in traffic, with $3,000 directly attributed to our email marketing campaign. Curious about how we did it? Lets break it down. We embraced innovation by giving AI technology more control over our Facebook ad campaigns. Meanwhile, our team focused on optimizing the average customer basket size. Additionally, we sent out regular newsletters every Thursday at 10:00 AM local time, creating a consistent rhythm that contributed to these impressive results. This approach has proven valuable not only for e-commerce businesses but also for those operating in the B2B sector. Hope you find this helpful! For any further inquiries, please don't hesitate to get in touch with us. 📩 #MarketingSuccess #DigitalMarketing #EmailMarketing #AIMarketing #Ecommerce #B2BMarketing #Innovation #CustomerEngagement #MarketingStrategy #BusinessGrowth

First-party data is a game-changer for B2B marketing. It’s more accurate, builds trust, and is crucial for personalization. Are you making the most of your first-party data? Our latest blog dives into the benefits and how pharosIQ can help you maximize its potential.