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Consumers plan to scale back in a range of activities this summer—from vacations to summer camps and childcare—as they adjust to higher prices and inflationary pressures, according to results from a new Santander US survey announced today. Nearly three in four middle-income households (72%) reported seeing prices rise in the second quarter, and four in five (78%) said inflation is a major concern. Most middle-income households (90%) have made spending cuts in at least one area, and 41% said they have taken on a second job or side gig to help make ends meet. Despite these stressors, consumers have managed to keep their budgets on track, with eight in 10 middle-income households (77%) staying current on their bills. The research also found that higher housing costs have led to a shifting view on the importance of homeownership, underscoring the need for rental options. Half of middle-income Americans (51%) believe that homeownership is not a requirement to be financially prosperous, compared to 27% who believe it is. Of those who rent, six in 10 believe having an affordable home, even if renting, is more important to achieving financial prosperity than having equity in a home.   Watch Santander US CEO Tim Wennes discuss the report's findings with Bloomberg News' Sonali Basak: https://lnkd.in/eDb245P5

Santander Finds 'Big Change' as US Homebuying Dream Ebbs

Santander Finds 'Big Change' as US Homebuying Dream Ebbs

bloomberg.com

Tim Wennes

CEO and Country Head, Santander US | President and CEO, Santander Bank, N.A.

3w

Thank you, Sonali, for having me on the show to discuss how middle-income Americans are managing today's financial challenges.

Some interesting insights from the latest research on financial prosperity in the US!

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