Sandeep Das’ Post

In essence, Nestlé's recipe for success in 2024 revolves around one key principle: prioritise brand investment as the cornerstone of growth.  Their strategy is focused on brand investment. Mark Schneider, the CEO, emphasised the importance of shifting focus from price increases to driving volume sales, marking a pivotal shift in the company's growth strategy. Doubling down on marketing and innovation is not just a choice—it's a necessity for survival. 💡 Key Questions for Marketing Professionals: ➡ What is the current state of my brand's market share and consumer perception? Assessing where your brand stands in the market can help determine the level of investment needed to maintain or improve your position. ➡ Are my marketing efforts primarily focused on short-term gains or long-term brand building? Evaluating the balance between short-term tactics (e.g., promotions) and long-term brand-building activities can guide decisions on resource allocation. ➡ How well do I understand my target audience and their evolving preferences? Keeping a pulse on consumer trends and preferences is essential for crafting effective marketing strategies that resonate with your audience. ➡ What level of investment is required to drive meaningful growth for my brand? Analysing past performance and growth projections can help determine the optimal level of investment needed to achieve desired business outcomes. ➡ Am I leveraging innovation effectively to differentiate my brand in the market? Exploring innovative #marketing strategies and product offerings can help set your #brand apart from competitors and drive #growth opportunities. https://lnkd.in/e8tC4AwY  

Nestlé which has the brands KitKat, Nespresso and Nestlé Purina North America to name a few, are going to double down on an increased #BrandInvestment as key pillar of return to #VolumeGrowth. Something to keep an eye on to see what that means and looks like to them. Their biggest competitors cited in the article are private label competition. What do you think they should invest in around their brands that would help them improve their #BrandSuccess? #SustainableGrowth

In the 10 months since we launched Unilever's Growth Action Plan, we have focused on driving high-quality sales growth and gross margin expansion, led by our increased focus on our 30 Power Brands. Supported by strong and scaled innovations, these brands – which include Dove, Knorr, OMO, and Sunsilk – delivered volume growth of 4% in H1 2024 and now account for ~75% of our turnover. In the first half of 2024, we increased brand and marketing investment by nearly €700m and allocated 85% of it to our Power Brands. Our goal for these brands is centred around ‘unmissable superiority’; ensuring they are superior to all other brands available. We are already making progress, sharpening our approach within specific areas of the ‘6Ps’ (product, packaging, proposition, promotion, place and price) and taking the actions necessary to drive stronger brand performance and win market share. Read more here: https://lnkd.in/epXWFA8C

In marketing terms, category extensions and new products are fab! They give the sense of a dynamism and action, offering something new and being inventive, but are they effective long term? Once the novelty factor diminishes, do consumers continue to buy the new products, or should brands be realistic about adopting a "move fast and break things" approach where certain lines are allowed to fall by the wayside? Coca-Cola's method of extending its beverage lines by buying smaller companies often sees sales spike then fall away again, leading to Coke shuttering or selling off hundreds of underperforming brands - is the same thing true of brands that put in additional own lines? For my money, Premier Foods are asking the right questions and searching for the "fit" with the brand but there's always a concern that once the initial novelty boost has worn off, the required ongoing support to maintain the sales position must be carefully weighed against the benefit to both the brand and the financial return. https://lnkd.in/ex8Ax2kB

𝐀𝐦𝐮𝐥 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐫𝐚𝐭𝐞𝐝 𝐚𝐬 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝'𝐬 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐬𝐭 𝐟𝐨𝐨𝐝 𝐛𝐫𝐚𝐧𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡 𝐈𝐧𝐝𝐞𝐱 (𝐁𝐒𝐈) 𝐆𝐥𝐨𝐛𝐚𝐥 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡 𝐨𝐟 𝐀𝐦𝐮𝐥 1) Amul has been rated as the world's strongest food brand with a Brand Strength Index (BSI) score of 91 out of 100. 2) Amul has a AAA+ rating, a distinction shared only with Hershey's. 3) Amul's brand value has increased by 11% to $3.3 billion. 𝐀𝐦𝐮𝐥 𝐡𝐨𝐥𝐝𝐬 𝐚 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐡𝐚𝐫𝐞 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚𝐧 𝐌𝐚𝐫𝐤𝐞𝐭. 1) Amul holds a significant market share in India's dairy industry. 2) Amul has a close to 75% share in the country's milk market. 3) Amul has an 85% share in butter and a 66% share in cheese sales. 𝐅𝐚𝐜𝐭𝐨𝐫𝐬 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐧𝐠 𝐭𝐨 𝐀𝐦𝐮𝐥'𝐬 𝐒𝐮𝐜𝐜𝐞𝐬𝐬. 1) Amul's brand strength is evaluated across 35 parameters, including advertising campaigns, product range, consumer perceptions, and social media presence. 2) Amul's brand equity is assessed through sustainability efforts, community engagement, and governance practices. 3) Strong brand equity translates into business outcomes like revenue growth, profitability, and customer loyalty. Sector: Food and Beverage   Industry: Dairy Market capital: ₹599.83Bn ( as of April 5,2023) Rishabh Kale

How do iconic brands reinvent themselves and remain relevant in an ever-changing market landscape? 🚀 Vicky Bullen gives us the low-down on how our favourite heritage brands are seamlessly blending tradition with innovation - creating new products that resonate with contemporary consumers while honoring their storied past. What are some of your favorite examples of heritage brands successfully launching new products? Hopefully it isn't Colgate lasagne...🦷🍝 Read the full article in FMCG CEO Magazine ⬇️ https://lnkd.in/ez6avVUB #OnBrief #IntelligentCreativity #BrandDevelopment #NewProductDevelopment

It's all about how far you can distribute and get your brand into more households. Business Growth = Market Penetration

Exciting news from the world of FMCG! 🚀 Nestlé's recent strategy reveals that investing in brands isn't just about spending more – it's about spending smart. 💡 In the face of inflation and cost pressures, Nestlé has not only maintained but increased its marketing spend, focusing on high-quality, creative brand investments. The result? Solid volume growth amidst challenging times. 📈 Their approach underscores the importance of brand resilience and innovation. Whether it's enhancing product quality, embracing sustainability, or leveraging digital platforms, Nestlé proves that strategic investment can lead to tangible growth. 🌿 Looking to boost your brand's presence and performance? Take a leaf out of Nestlé's book: focus on impactful, consumer-centric strategies. 💼 Check out the full article here https://lnkd.in/dAJs_cxc Keen to dive deeper into how strategic brand investment can drive growth? Let's start a conversation! 💬

Congratulations to Nestle's #kitkat, Mondelēz International's #CadburyDairyMilk, PepsiCo's #Lays, Unilever's #Knorr and PepsiCo's #Pepsi for making it to the top 5 in India's Biggest Brand Movers list! Check out how the top 10 brands performed between December 2023 and January 2024, based on positive movement across 13 brand metrics tracked by YouGov BrandIndex. View the top 10 Biggest Brand Movers and their performance here:https://okt.to/7MmyCk