Sam Johnson’s Post

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Founder at Pieno || Strategic & creative brand consultancy for the drinks business

High standards benefit us all ⚡️ It's not just about your own brand reputation, but the reputation of the whole category. When building any sort of brand it's tempting to play on the fact that you're 'higher quality' than the competition. 'Buy us, we're better'. It's far harder to challenge and help the competition raise their game too. But high standards and collaboration is what gets a category off the ground. Without that your 'high quality' product ain't going to sell anyway. ----- It's #EnglishWineWeek and on the new pod I speak to Tom Whiteley from Henners Vineyard. He's a mate of mine and an all round good bloke with some great bits of insight to share. Give it a listen! Link in comments. Drink Up! Podcast #podcast #founder #brand #drinks #drinkindustry #wine #englishwine #agency

Sam Johnson

Founder at Pieno || Strategic & creative brand consultancy for the drinks business

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